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Free White Paper
The Death of The Salesletter is Michel Fortin's controversial look at Web 2.0 and how it's affecting Internet sales copy. Read it online, save it, and feel free to pass it around. Download »
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Free Special Report
Michel's wife, Sylvie Fortin, released her controversial exposé on the stupid mistakes marketers make. Warning! Unabashed and blunt, Internet Marketing Sins contains strong language. Download »
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Most Popular Articles- Using Vivid Mental Imagery
- Following A Salesletter Formula
- Stages Of Buyer Awareness
- Why Long Copy Salesletters?
- Applying Scarcity And Urgency
- Telling Compelling Stories
- Hype Versus Exaggeration
- From Features To Benefits
- Adding Elements Of Proof
- Personality Styles In Copy
- The Power Of Niche Marketing
- How to Split-Test Your Copy
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Signup today to be notified of new articles by email. As a gift, get a free electronic copy of Michel Fortin's book, "The 10 Commandments of Power Positioning." Download »
Free Resources
Gary Halbert Interviews
A copywriting legend, Gary Halbert reveals response-boosting tips.John Carlton Interview
Top copywriter John Carlton opens his killer copywriting bag of tricks.Scientific Advertising
Claude Hopkins' timeless classic is one all copywriters should read.The Science of Getting Rich
The book that inspired The Secret and its modern self-help craze.10 Power Positioning Tips
Michel Fortin's top tactics for attracting endless streams of business!Drop Your Goals
Michel Fortin's spiritual look at how to finally achieve true success.Michel Fortin Interview
Michel Fortin is interviewed about the concepts in Drop Your Goals.







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