Comments on: Slaughter The Competition Without Mercy http://www.michelfortin.com/slaughter-the-competition-without-mercy/ Top copywriting tips, news, and thoughts on the world of direct response copy, Internet marketing, branding, and positioning from copywriter Michel Fortin. Fri, 21 Nov 2008 00:50:41 +0000 http://wordpress.org/?v=2.6.3 By: Franck Silvestre http://www.michelfortin.com/slaughter-the-competition-without-mercy/#comment-38945 Franck Silvestre Sun, 02 Sep 2007 10:12:24 +0000 http://www.michelfortin.com/slaughter-the-competition-without-mercy/#comment-38945 Awesome title, a nice story, and excellent tips. I like your article. You reminded me about the USP thing, and I am going to work on this. Thanks.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38945','Franck Silvestre'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38945','Franck Silvestre','Awesome title, a nice story, and excellent tips. I like your article. You reminded me about the USP thing, and I am going to work on this.\r\n\r\nThanks.'); return false;">Quote</a></div> Awesome title, a nice story, and excellent tips. I like your article. You reminded me about the USP thing, and I am going to work on this.

Thanks.

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]]> By: John Angel http://www.michelfortin.com/slaughter-the-competition-without-mercy/#comment-38917 John Angel Wed, 22 Aug 2007 14:39:05 +0000 http://www.michelfortin.com/slaughter-the-competition-without-mercy/#comment-38917 By the way guys, you can read some more details about the examples in my article by going to the "Rober Collier Letter Book". If you're serious about advertising you might want to consider owning a copy.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38917','John Angel'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38917','John Angel','By the way guys, you can read some more\r\ndetails about the examples in my article by\r\ngoing to the \"Rober Collier Letter Book\". If\r\nyou\'re serious about advertising you might\r\nwant to consider owning a copy.'); return false;">Quote</a></div> By the way guys, you can read some more
details about the examples in my article by
going to the “Rober Collier Letter Book”. If
you’re serious about advertising you might
want to consider owning a copy.
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]]> By: Adam Snider http://www.michelfortin.com/slaughter-the-competition-without-mercy/#comment-38915 Adam Snider Mon, 20 Aug 2007 22:22:35 +0000 http://www.michelfortin.com/slaughter-the-competition-without-mercy/#comment-38915 Great article, Michel. Thanks for the tips. Something that should be obvious, but all too often gets overlooked. Find out what TRULY sets you apart from the competition, not just what you think might.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38915','Adam Snider'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38915','Adam Snider','Great article, Michel. Thanks for the tips. Something that should be obvious, but all too often gets overlooked. Find out what TRULY sets you apart from the competition, not just what you think might.'); return false;">Quote</a></div> Great article, Michel. Thanks for the tips. Something that should be obvious, but all too often gets overlooked. Find out what TRULY sets you apart from the competition, not just what you think might.
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]]> By: Hank Rosen http://www.michelfortin.com/slaughter-the-competition-without-mercy/#comment-38914 Hank Rosen Mon, 20 Aug 2007 15:10:55 +0000 http://www.michelfortin.com/slaughter-the-competition-without-mercy/#comment-38914 And thus the famous advertising slogan; "99 and 44/100% Pure" Makes you wonder about the other 56/100%. Good advice John. Thanks<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38914','Hank Rosen'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38914','Hank Rosen','And thus the famous advertising slogan; \"99 and 44\/100% Pure\"\r\n\r\nMakes you wonder about the other 56\/100%.\r\n\r\nGood advice John. Thanks'); return false;">Quote</a></div> And thus the famous advertising slogan; “99 and 44/100% Pure”

Makes you wonder about the other 56/100%.

Good advice John. Thanks

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]]> By: Michael Dean http://www.michelfortin.com/slaughter-the-competition-without-mercy/#comment-38912 Michael Dean Sun, 19 Aug 2007 21:52:01 +0000 http://www.michelfortin.com/slaughter-the-competition-without-mercy/#comment-38912 Fantastic. I had never heard the story about Ivory Soap. Thanks!<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38912','Michael Dean'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38912','Michael Dean','Fantastic. I had never heard the story about Ivory Soap. Thanks!'); return false;">Quote</a></div> Fantastic. I had never heard the story about Ivory Soap. Thanks!
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]]> By: Steve Humphrey http://www.michelfortin.com/slaughter-the-competition-without-mercy/#comment-38911 Steve Humphrey Sun, 19 Aug 2007 18:28:18 +0000 http://www.michelfortin.com/slaughter-the-competition-without-mercy/#comment-38911 Terrific Article! Reminds of the story David Garfinkel told me about a very special piano...one with a "Capo D'Astro bar". There's no room for "fairness" in marketplace competition - you have to find your advantage and use it! P.S. I hope I'll see you in Atlanta next month, Michel (and Sylvie, of course!)<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38911','Steve Humphrey'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38911','Steve Humphrey','Terrific Article! Reminds of the story David Garfinkel told me about a very special piano...one with a \"Capo D\'Astro bar\". There\'s no room for \"fairness\" in marketplace competition - you have to find your advantage and use it!\r\n\r\nP.S. I hope I\'ll see you in Atlanta next month, Michel (and Sylvie, of course!)'); return false;">Quote</a></div> Terrific Article! Reminds of the story David Garfinkel told me about a very special piano…one with a “Capo D’Astro bar”. There’s no room for “fairness” in marketplace competition - you have to find your advantage and use it!

P.S. I hope I’ll see you in Atlanta next month, Michel (and Sylvie, of course!)

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]]> By: George http://www.michelfortin.com/slaughter-the-competition-without-mercy/#comment-38910 George Sun, 19 Aug 2007 18:24:42 +0000 http://www.michelfortin.com/slaughter-the-competition-without-mercy/#comment-38910 Great article. I am in the middle of the process of listing benefits and features for a new product I am creating and it is WAY worthwhile. I am going to go bookmark this post.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38910','George'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38910','George','Great article. I am in the middle of the process of listing benefits and features for a new product I am creating and it is WAY worthwhile. \r\n\r\nI am going to go bookmark this post.'); return false;">Quote</a></div> Great article. I am in the middle of the process of listing benefits and features for a new product I am creating and it is WAY worthwhile.

I am going to go bookmark this post.

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]]> By: Kelly McCausey http://www.michelfortin.com/slaughter-the-competition-without-mercy/#comment-38909 Kelly McCausey Sun, 19 Aug 2007 17:45:33 +0000 http://www.michelfortin.com/slaughter-the-competition-without-mercy/#comment-38909 Great article! Too few people take the time to discover their own USP - the instructions given at the end are terrific for helping someone do it for the first time :)<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38909','Kelly McCausey'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38909','Kelly McCausey','Great article! Too few people take the time to discover their own USP - the instructions given at the end are terrific for helping someone do it for the first time :)'); return false;">Quote</a></div> Great article! Too few people take the time to discover their own USP - the instructions given at the end are terrific for helping someone do it for the first time :)
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