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Written by Michel Fortin

Should I Merge My Newsletter And Blog?

New copywriting blog screenshotThe Copy Doctor’s Profit Pill™ is my free newslet­ter, which I’ve been pub­lish­ing since 1998.

But notic­ing that there’s a trend towards RSS and blogs, that my time is becom­ing extremely tight, that my blog is grow­ing in pop­u­lar­ity, and that more and more peo­ple are merg­ing the two — or using RSS/​blogs to pub­lish their newslet­ters — I’m seri­ously think­ing of merg­ing the two.

Take Jim Edwards for exam­ple. He con­verted his I Gotta Tell You newslet­ter into a blog.

What do you think? And if so, how should I do it?

For exam­ple, should I keep TheThe​Copy​Doc​tor​.com domain and main page for signups? Or should I replace the front page of my blog with a signup form cur­rently on The Profit Pill’s website?

Or should I just leave it altogether?

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