Secrets of a 10% Conversion Rate

I know Paul Hancox.

Paul is a fanat­i­cal tester. He’s also an excel­lent copywriter.

But what you may not know is that Paul is also the cre­ator of the very first split-​​testing soft­ware I’ve ever used. We’re talk­ing, um, circa 1999, I believe. It was called “Sales Page Mas­ter Pro.” (Paul has a new ver­sion out now.)

Well, another copy­writer, Paul Myers, rec­om­mended this new “report” writ­ten by Paul Han­cox. I snatched it up in a heart­beat. I did because the sim­ple title piqued my curios­ity. In it you dis­cover how to raise the con­ver­sion rate of any piece of online copy you write.

Not to 2% or 3%. Not even to 5%.

It shows you how to boost your con­ver­sion rate…

… To as high as 10%, and even more!

As you can imag­ine, at first, I was skep­ti­cal. I’m a fanat­i­cal tester and a copy­writer by trade, so I fig­ured this is just a mar­ket­ing tac­tic. After all, the indus­try aver­age is any­where between 1–2%.

I reg­u­larly achieve rates of 3%-7% with my own copy. And I know that 10% is pos­si­ble in some cases. I’ve done it many times.

But for the aver­age mar­keter or copywriter?

If it came from some­one else, I would have nat­u­rally passed it off as hype. But since I know Paul Han­cox and I know he’s a fanat­i­cal tester too, I also know that this wasn’t some exag­ger­a­tion or under­handed ploy.

So I was intrigued.

(What hap­pened next sur­prised me.)

After buy­ing Paul’s report, I opened what I thought would be just a few pages of huge mar­gins, white space, and filler (osten­si­bly to inflate and exag­ger­ate the size of the content).

Not only was I amazed that this course was a lit­tle under 130 pages with slim mar­gins, but also I was dumb­founded by the fact that it was wall-​​to-​​wall, solid content.

Not some lame 25– or 50-​​page “report.” (Paul does call it a “report,” although it’s much closer to an actual short book, if you ask me.)

Even bet­ter, the con­tent was really, really good.

How good was the con­tent? I not only read it all in a sin­gle sit­ting, but it was so good that, after read­ing it, I also couldn’t apply all the changes I learned in this book fast enough!

In my 20 years as a copy­writer and sales­per­son, as well as a fanat­i­cal tester…

… I learned things I never knew and would have never imagined.

With one saleslet­ter I applied just a sim­ple tweak over the last week­end, it imme­di­ately bumped up my con­ver­sion. And it’s super-​​simple, but I would have never thought about it if I didn’t get this report.

(A word of warn­ing, though. While some of the changes Paul sug­gests are easy and quick to imple­ment, don’t think they’re about tiny, insignif­i­cant things, like test­ing col­ors, fonts, or graph­ics. This report goes deeper than that. A lot deeper. Hint? It’s about sales­man­ship.)

Paul’s report is called, “The Secrets of a 10% Con­ver­sion Rate.”

To be can­did, I would have eas­ily paid five times more for this course, if not more. This is a steal, and I mean that sin­cerely. These days, it takes a lot for me to be impressed. Well, I’m more than impressed.

I’m astounded.

I was so impressed that…

… I decided to buy rights to the book and offer it myself!

Yes, it’s that good. (If you know me, you know I don’t do this often. I far more pre­fer to pro­mote my own prod­ucts or, at most, be an affil­i­ate of an exist­ing prod­uct. But this is truly an exception.)

This gives me the abil­ity to offer this book to you.

So get your copy of “The Secrets of a 10% Con­ver­sion” right now.

It’s 127 pages. There’s no bor­ing fluff or filler. There’s no “his­tory” of this, or “basics” of that. It’s solid gold, with some advanced, killer strate­gies, from the very first page to the last. (Besides the table of con­tents, of course.)

The salesletter’s sug­gested retail price is $197 for this report. But I’m mak­ing a spe­cial offer for just a frac­tion of that, which is applied when you checkout.

For the full story, go and read the let­ter now. Grab your copy of Paul’s report. Then grab a cof­fee or your favorite bev­er­age. And depend­ing on how fast you read, take up to an hour to read this 127-​​page report.

If you’re any­thing like me, you will want to re-​​read it.

Sev­eral times.

It will be well worth it. I promise you.

If you don’t like it? Just let me know and I’ll give you a refund on the spot. (It’s guar­an­teed for 90 days, any­way.) At the time of writ­ing this, It made 85 sales and I processed 2 refunds.

By the way, post your feed­back by adding your com­ment at the end of this post. I’d love to hear from you. What did you think of the book? Did you apply any of the tweaks Paul sug­gested? What were some of your results?

I’m also test­ing the deliv­ery mech­a­nism for this prod­uct. If you come across any snags, please let me know, too. Either reply to this thread, or email me at sup­port [at] the​copy​doc​tor​.com.

I highly rec­om­mend you imple­ment some of the changes Paul sug­gests. If you’re not test­ing right now, don’t worry. Paul also shows you how to do it and offers a few resources.

Now, you might think…

“But Michel, my site barely gets any traffic!”

Good ques­tion. How can you test your copy when you’re barely mak­ing sales, if any at all?

There’s a way around it.

Sure, there’s split-​​testing and then there’s mul­ti­vari­ate test­ing. But in either case (espe­cially with mul­ti­vari­ate test­ing), you need a lot of traf­fic to come to some sta­tis­ti­cally sig­nif­i­cant results.

(That’s why some of the “big play­ers” can test their way to amaz­ing con­ver­sion rates.)

How­ever, in this report Paul also intro­duces some­thing he calls “flow test­ing.” I knew about this (I talked about it on my blog in the past), but Paul explains it so mas­ter­fully and in plain lan­guage, it makes it remark­ably easy to under­stand and implement.

(It’s also the best test­ing strat­egy for smaller sites that get very lit­tle traf­fic. You can test your copy even if you only get 10 vis­i­tors a day! And yes, it can help you achieve high con­ver­sion rates, too.)

So get yours now. Get “The Secrets Of A 10% Con­ver­sion Rate!” today.

About the Author

Last 5 Posts By Michel Fortin

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