Scientific Advertising

Sci­en­tific Adver­tis­ing by Claude C. Hop­kins is a time­less clas­sic writ­ten many years ago but a book whose pow­er­ful prin­ci­ples still ring true to this day.

It con­tains 21 chap­ters of time­less strate­gies you don’t want to ignore in your adver­tis­ing and mar­ket­ing efforts.

In fact, David Ogilvy once said: “Nobody, at any level, should be allowed to have any­thing to do with adver­tis­ing until he has read this book seven times.”

I highly rec­om­mend that your read this book, which is brought to you free, before you spend any money on other copy­writ­ing books.

Some chap­ters are sep­a­rated into sev­eral pages for eas­ier read­ing and nav­i­ga­tion. At the bot­tom of each page, you will find on the left links to other pages. On the right are links to the next chapter.

Happy read­ing!

“The time has come when adver­tis­ing in some hands has reached the sta­tus of a sci­ence.“
– Claude C. Hopkins

About the Author

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