Written by Michel Fortin
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Scientific Advertising

Claude HopkinsScientific Advertising by Claude C. Hopkins is a timeless classic written many years ago but a book whose powerful principles still ring true to this day.

It contains 21 chapters of timeless strategies you don't want to ignore in your advertising and marketing efforts.

In fact, David Ogilvy once said: "Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times."

I highly recommend that your read this book, which is brought to you free, before you spend any money on other copywriting books.

Some chapters are separated into several pages for easier reading and navigation. At the bottom of each page, you will find on the left links to other pages. On the right are links to the next chapter.

Happy reading!

"The time has come when advertising in some hands has reached the status of a science."
 — Claude C. Hopkins

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Table of Contents for Scientific Advertising

  1. Scientific Advertising
  2. How Advertising Laws Are Established
  3. Just Salesmanship
  4. Offer Service
  5. Mail Order Advertising
  6. Headlines
  7. Psychology
  8. Being Specific
  9. Tell Your Full Story
  10. Art In Advertising
  11. Things Too Costly
  12. Information
  13. Strategy
  14. Use Of Samples
  15. Getting Distribution
  16. Test Campaigns
  17. Leaning On Dealers
  18. Individuality
  19. Negative Advertising
  20. Letter Writing
  21. A Name That Helps
  22. Good Business
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About the Author

Michel Fortin is a direct response copywriter, author, speaker, and consultant. Visit his blog and signup free to get tested conversion strategies and response-boosting tips by email, along with blog updates, news, and more! Go now to http://www.michelfortin.com. While you're at it, follow him on Twitter.

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Category: Scientific Advertising
Tags: advertising, arithmetic, business, Claude Hopkins, content, Copywriting, headline, link, Marketing, Psychology, reading, sales, scientific, story, success, test
This post was written on Monday, December 22nd, 2008. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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  • What a great resource...
    I'll be blogging this!
  • Really good stuff, thanks for this resource!

    Doc Daniel
  • Classics written by Wallace Wattles, Claude Hopkins, and James Allen provide the fodder for other writers. Most ideas aren't likely to be original, but they are contemporary.
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