Secrets of a 10% Conversion Rate
Paul Hancox combines direct selling and copywriting techniques to produce online conversion rates as high as 10%. His 127-page report shows you how. Click for more »
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Michel Fortin
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Franck Silvestre
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Carolina Event Planning
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Turn Words Into Cash
Million-dollar influence and persuasion tactics so potent, if they were any more powerful the government would be forced to classify them as 'mind control'! Click for more »

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Remember These 5 Copywriting Formulas
Mnemonics are tools or devices that aid retention. My best form of mnemonic are acronyms.
Do you remember the little ditty to remember all the planets taught mostly in kindergarten? It goes, "My very eager mother just served us nine pizzas," where the first letter of each word represents the name of each planet in our solar system (Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus, Neptune, and Pluto).
Similarly, I use acronyms to teach about copywriting. I do this to help you remember, appreciate, and understand the process I go through when I write copy. Here they are, with their meaning (they are also linked to their respective articles covering the formula in detail):
1. UPWORDS Formula
"Universal picture words or relatable, descriptive sentences."
"Up words" are picture words, mental imagery, metaphors, analogies, examples, etc so that all people in a given target market can easily relate to and understand, in their minds, your message and its meaning.
2. QUEST Formula
Qualify, Understand, Educate, Stimulate, and Transition.
This is the process prospects go through when they are reading your sales copy. In addition to the AIDA formula (attention, interest, desire, then action), it guides people, as if going "on a quest," so to speak, as they progress through your copy until they take the prescribed action.
3. FAB Formula
Features, Advantages, and Benefits.
Simply, this one is to not only help remember but also understand what true benefits are. Features are what products have. Advantages (what people often mistakenly think are benefits) are what those features do. But benefits are what they mean — at a personal, intimate level. They are real benefits. You can also call them "end-results."
4. OATH Formula
Oblivious, Apathetic, Thinking, or Hurting.
"Are your prospects ready to take an oath?" These are the four stages of your market’s awareness. From not knowing they have a problem to desperately seeking a solution, your market falls in either one of these. Knowing this helps to determine not only how to write your copy but also how much is warranted.
5. FORCEPS Formula
Factual, Optical, Reversal, Credential, Evidential, Perceptual, and Social proof.
Finally, these represent the various proof elements you can include in your copy. This is particularly helpful when your product is new or unheard of. Proof is the single greatest requirement in all sales copy, especially online — and the lack thereof is the biggest killer of sales, too.
Do you have any formulas or acronyms you refer to to help you write your copy? I’d love to hear about them, and why you use them.
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