PowerWords Generator Is Now ScribeJuice!
One of the reasons I’ve been quiet lately is that I’ve been working with my associate, John Tanner, for the worldwide re-release of my thesaurus software. (But it’s no longer just a thesaurus! It’s a lot more…)
The software, initially called "PowerWords Generator," was a tool that scanned your copy, searched for and highlighted words that needed spicing up with better, more powerful and picturesque “action words.”
(These are also known as "power words," which is a term coined by my friend and top copywriter John Carlton.)
It’s more than just a simple thesaurus. For example, a dentist doesn’t create whiter teeth. She creates brighter smiles. A real estate agent doesn’t sell houses. He sell homes. An accounting software doesn’t help you to surpass your competition. It helps you to conquer it.
Split-tests show, time and time again, that by simply changing a few words to better, more vivid, impactful and picturesque words, you can generate dramatic boosts in conversion rates.
But that software is gone. It no longer exists. And here’s why…
The initial version would find words that were proven to decrease response and highlight them, ready to be clicked on and, through a selection menu, replaced with better words. (It would also highlight words that were potentially changeable, too.)
We were initially going to release it as PowerWords Generator 2.0. But after re-coding the entire software from scratch, and adding 10 times more features, it is no longer the same.
So we simply felt it would be misleading to name it "PowerWords Generator."
Introducing ScribeJuice. ScribeJuice is many times more powerful than its predecessor. In fact, it offers an ever-growing suite of tools to help you increase conversion rates. For instance, you now get:
HTML Editor:
Create sales pages or full-blown websites as you would with Dreamweaver or Microsoft FrontPage. ScribeJuice is a robust HTML editor giving you full control over font formatting, hyperlinks, anchors, tables, borders and more.
Power Words Generator Engine:
The "engine" used to drive the original Power Words Generator has been redesigned and built into ScribeJuice. So now you don’t have to move copy between Power Words Generator and your favorite word processor or HTML editor.
Just create your copy and pages in ScribeJuice, and use the built-in and completely revamped Power Words engine to juice up copy with the touch of a button — now with a database containing four to five times more power words than before!
Power Copy Analytics:
ScribeJuice now has a built-in analytics tool that measures your copy and gives you a visual progress meter of whether it’s likely to be perceived as “hype” or power. (There is a difference!)
It analyzes keyword density in your sales copy using a proprietary formula, which compares the ratio of adjectives, adverbs and superlatives to verbs, action words and power words.
ScribeJuice Interactive:
If you read my free white paper, "The Death of The Salesletter," then you know that I talked about the whole Web 2.0 craze and the increasing popularity of interactivity in salesletters.
Even just recently, I posted some javascript code to add "toggling" to your content. But it was very rudimentary, and it required some copying and pasting code into your HTML. (And it can be a bit cumbersome for some non-geeks, too.)
Well, now you can skyrocket your conversions by presenting exactly what your prospect wants to know — exactly when they need to know it. Plus, you don’t have jig with codes or be limited by mere links to make your content toggle!
ScribeJuice Interactive lets you custom-tailor your salesletter for each visitor so you can craft the message specifically for them. You’ll never have to worry about the long copy/short copy debate again because your copy will always be just right! (Or at the very least, you can test variations on the fly!)
Important: ScribeJuice Interactive is nearly finished and will soon be sold separately for $127. But for a few days only I’ll include a copy with ScribeJuice and send it to you in a day or so once I’ve finished with the tutorials.
PDF Creator:
ScribeJuice also has a built in PDF creator you can use to share your work, create ebooks, etc. This plugin was originally intended to be sold as an upgrade but for now, it’s included with your copy of ScribeJuice at absolutely no extra charge.
You can convert any piece of copy you import into ScribeJuice into a PDF file. Whether you use it as a simple PDF creator, or need a PDF copy of your salesletter, ScribeJuice does it for you in one place.
Mystery Add-ons:
Two new add-on tools for ScribeJuice are nearly complete will be made available to you. Plus, a lot more is currently being designed and offered to ScribeJuice users only!
(Want a hint? We’re adding plugins that allow you to create or improve your salesletters by taking you step by step through the many formulas I’ve created and often talked about on this blog, such as QUEST, OATH, FAB, and more!)
Bottom line, if you want to increase your conversion rate, build a more powerful vocabulary, add sizzle to your offers, eliminate potential response depressors and bottlenecks, and write copy in less time, then you owe it to yourself to check out ScribeJuice today.
Click here to learn more about ScribeJuice!
About the Author
Michel Fortin is a direct response copywriter, author, speaker, consultant, and CEO of The Success Doctor, Inc. Visit his blog and signup free to get tested conversion strategies and response-boosting tips by email, along with blog updates, news, and more! Go now to http://www.michelfortin.com.
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Posted by Michel Fortin on June 28th, 2007. Filed in Events, Launches, News, Resources. Tagged as Copywriting, interactivity, salesletter, software, split-test, thesaurus. Follow responses through the RSS feed.
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