One Tiny Change Boosted Sales By 44%

Here’s an inter­est­ing tidbit.

I already knew that using the “who else” head­line increases response. Sim­ply by adding “who else” to a head­line that starts with a verb can lit­er­ally boost your response by 10–30%. I’ve tested this extensively.

For exam­ple, if you have “dis­cover 17 tricks that can dou­ble your traf­fic overnight,” you can change it to, “who else wants to dis­cover 17 tricks that…” This small change almost always increases sales.

But here’s the inter­est­ing tidbit…

John Reese and I were instant mes­sen­g­ing each other the other night, and John told me about a lit­tle trick he used to boost his sales on his Auc​tion​Se​crets​.com site.

Many peo­ple have tried it with much suc­cess. So I did. I tried it on my web­site. The result? A whop­ping 44% increase in my con­ver­sion rate.

Here’s how it’s done. By com­bin­ing an audio but­ton to the “who else” head­line (or a head­line in which a ques­tion is asked, but prefer­ably the “who else” one), it qual­i­fies the head­line by telling the reader, “if you answered ‘yes’ to the above ques­tion, click here for an impor­tant audio message.”

I’m now try­ing this on one of my clients’ site, which is not live yet. This time, I’m test­ing video and not just audio. I’ll let you know of the results as soon as the tests come in.

UPDATE: If you’re inter­ested in learn­ing more about these kinds of split-​​test results as well as dis­cover how to boost your response by watch­ing me, “live at work,” recorded on over 50 hours of video, then I rec­om­mend my pri­vate web­site, The Copy Doc­tor.

About the Author

Last 5 Posts By Michel Fortin

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