No Such Thing As A Starving Copywriter

As I’m prepar­ing for Gary Halbert’s shindig in Miami this week­end, then to Carl Galletti’s in Vegas the fol­low­ing week, I had a chance to reflect on the past month. Many things have hap­pened in my life of late, and I am more focused on work than ever before.

One of them is the launch of an upcom­ing mega-​​product on mar­ket­ing for copy­writ­ers, co-​​authored with my friend and asso­ciate, John Angelache, which will be sold at Free​lance​Copy​writ​ing​Prof​its​.com.

This course is the most elab­o­rate, com­pre­hen­sive, jam-​​packed, step-​​by-​​step info­prod­uct I have ever released in my life.

Here’s why…

You see, my friend and mas­ter copy­writer Gary Hal­bert, with whom I will be speak­ing in Miami this week­end, said it best: “If you’re a good copy­writer, there’s no rea­son why you can’t find work!” It’s true. If you can write good copy, then you’re sure to be able to write your own pay­check. For the the saleslet­ter that pro­motes YOU is just as impor­tant as the saleslet­ters you write for others.

How can you be out of work if you can write copy?

My co-​​author, who wrote exten­sively on the offline aspects while I focused on the Inter­net, and I had lengthy dis­cus­sions about this. In fact, this prod­uct came about as a result of so many peo­ple ask­ing, call­ing or email­ing us, “How do I get work?” “Where do I start?” “How do find top qual­ity prospects to whom I can sell myself in the first place, espe­cially when I have no sam­ples to show off?”

But unlike Gary, who tends to scoff at there mere ques­tion (and right­fully so, for rea­sons expressed ear­lier), some peo­ple need guid­ance. We under­stand. We’ve been there. We got the t-​​shirts. And some of the most com­mon road­blocks we had, which most aspir­ing copy­writ­ers have, include:

… Peo­ple are afraid to write for and sell them­selves, and even tend to lower or under­sell their skills and abil­i­ties as a result, or fail to see their strengths and the ben­e­fits they specif­i­cally pro­vide because of their nar­row, short­sighted perspective…

… They don’t know where to start, who to mail to, where to gen­er­ate leads, how to find good qual­ity prospects and how to fol­low up with them, for they don’t have time, mar­ket­ing know-​​how or spe­cial­ized knowl­edge on how to pro­mote their ser­vices (granted, they’re copy­writ­ers and not marketers)…

… They have a hard time open­ing their minds, being con­scious of oppor­tu­ni­ties around them and com­ing up with spe­cific solu­tions they can offer their prospects, which may go beyond the scope of sim­ply writ­ing mere sales copy (but can make them a seri­ous, six-​​figure income, even in the first year, while work­ing less!)…

… They have NO port­fo­lio, NO refer­ral sources, NO clients or NO sam­ples to show off, which is the #1 key for find­ing work in this busi­ness (and there are spe­cific ways to cir­cum­vent that, which are so easy yet so pow­er­ful, they are going to blow your mind!)…

… They don’t know how to cre­ate mail­ing lists of their own, milk their exist­ing lists, fire up other people’s lists, back­end those lists, cre­ate auto­mated refer­ral sys­tems, joint ven­ture with poten­tial part­ners and spot “hid­den” copy­writ­ing oppor­tu­ni­ties that can make them insanely rich…

… They don’t know how to set their fees (or even increase their fees, because there is a right way of doing so), or what to say dur­ing phone con­ver­sa­tions, emails, quote requests, nego­ti­a­tions, agree­ments and clos­ing attempts that can explode your copy­writ­ing business…

… They have a hard time to stay focused and moti­vated, par­tic­uarly when they’re in between jobs and lack either the funds or the time to hit the asphalt and find their next project (truth be told, there are spe­cific tac­tics that will fill your sched­ule for so many months in advance, this will rarely if ever become an issue)…

… Above all, they lack spe­cific, insider infor­ma­tion and resources that can pro­pel their careers far more quickly and effec­tively (more than some of the other free­lance courses out there), such as mak­ing roy­alty arrange­ments, land­ing off­shoot projects, cre­at­ing web­sites, gen­er­at­ing traf­fic and leads, net­work­ing with cen­ters of influ­ence, joint ven­tur­ing, pack­ag­ing and bundling their ser­vices, viral mar­ket­ing, ramp­ing up free pub­lic­ity, and so much more.

And of course, this is just an iceberg’s tip!

In fact, the vol­ume is close to 500 pages thick, loaded with pre-​​written tem­plates, 8 CDs of audio mate­ri­als includ­ing some extra­or­di­nary inter­views between John and I (as well as other great and busier-​​than-​​ever copy­writ­ers), and 2 DVDs crammed with screen-​​captured videos tak­ing you step by step through some of the mar­ket­ing processes you will need to implement.

Ulti­mately, it truly is a com­plete, cradle-​​to-​​grave, plain-​​language sys­tem on cre­at­ing, man­ag­ing and grow­ing your free­lance copy­writ­ing career in as lit­tle time as possible.

If you want to be noti­fied when the course is offi­cially launched, I highly sug­gest that you sub­scribe to my mail­ing list right now, at TheThe​Copy​Doc​tor​.com.

I guar­an­tee you, no other course of this nature will come remotely close. Stay tuned…

About the Author

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