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New Copywriting Software Takes Flight

Canceled flightsLast week was incredibly exhausting, to say the least.

(Stick around, because I will soon show you how you benefit from our unbelievable “flight-from-hell”.)

On our way to California to speak, we left a day early so that we can have an extra day to work on our presentation before the seminar starts.

We had a layover in Chicago, and our plane was delayed due to mechanical problems. Obviously, we missed our connecting flight to California.

Luckily, the Chicago Airport Hilton was nearby. So we stayed there overnight. Our luggage was still checked, which is fine. Hilton provided emergency supplies, such as toothbrushes and such, to keep us going in the meantime.

We then left for California the next morning.

Everything went well. The seminar was great. But when we left early Monday morning, an incredible series of events followed that seemed to be nothing short of a scene from a Tom Hanks’ movie.


As you know, a pretty big storm stretching from north to south swept through the United States.

It started on the west coast, then made its way through the country — hitting the mid-west with unbelievable snow squalls and freezing rain downpours, and causing freakishly devastating tornadoes in the south.

(My thoughts and prayers go out to the people caught in the crossfire. The devastation on the news looked surreal at times.)

Anyway, since the storm was somewhere between California and Illinois at the time, our flight was canceled for obvious reasons.

We were stuck at the airport and decided to get a hotel room near the John Wayne Airport in Orange County, California.

Everything was booked!

Of course, the reason was clear.

Our plane wasn’t the only one grounded for the day. Many flights were canceled, and all the surrounding hotels were booked solid with disappointed air travelers.

After walking from hotel to hotel, we finally found one. (And believe me, this one was far from being a Hilton. Let’s just say that I’ve seen cleaner cheap motels.)

The next day, as we waited at the gate inside the terminal, our plane was delayed. So my wife and I decided to go restaurant- and shop-hopping to pass the time.

When our flight was ready to board — bound for Chicago to catch a connecting flight to Ottawa, Canada, as originally scheduled — it was already delayed by an hour and a half.

Fine.

Once we were getting close to the Chicago area though, our plane was held in a holding pattern, above the storm clouds, for about two hours.

(As we landed, you could see that the Chicago airport runways were drenched in ice and rain. Think we were scared? You bet!)

We knew we were going to miss our connecting flight. So we checked with United and booked a room at the nearby Hilton. Again. (This was Tuesday evening. Remember, we’ve been “stuck in transit” since early Monday morning.)

Our flight was rebooked for the next morning. And, as the week previous, we had no luggage. Plus, since the hotel was almost sold out, filled with passengers of canceled flights, the room was $400 a night.

Fine, again.

The next morning, we got to the airport, went through security, and the moment we arrived at the gate, the monitors showed that our flight was delayed.

“It’s only 10 minutes,” I said to Sylvie.

So we decided to stay around the gate area. Then another 10 minutes was added to the delay. And another. And then another. Next thing you know, the flight was canceled once again.

Lucky for us, we didn’t check out of the hotel room. (We normally just leave the door keys in the room.) So we asked for a second set of keys, went back to the room, and requested a late checkout.

But this time, to prevent any more useless back-and-forth to the terminal, we decided to use United.com’s email notification system.

It was “deja-vu all over again,” as Yogi Berra would say.

10-minute delays became an hour, then a three-hour delay, until finally, the flight was canceled. And this happened with each and every subsequent flight. They were canceled at the last minute, one by one. Not one or two flights.

But five of them.

In a row.

Throughout the entire day, we were on the edge of our seats, trying to figure out when we were finally going to get back home.

But as flight after flight were canceled that day, we called the hotel each time to ask for an even later checkout — until we finally decided to ask for another full night in the room to stop the needless requests.

The next flight was very early the next morning. It was Thursday. We have been literally stuck in hotel rooms and airport terminals since Monday morning — without any luggage, and wearing the same clothes we had since we left.

(Of course, we bought a change in clothes at the hotel gift shop to hold us over, many of which were souvenirs embroidered with fine reminders of our wonderful stay in Chi-Can’t-go O’Hell Airport.)

But the funniest thing was, while we were getting homesick and desperately anticipating to get on the next flight, we slept in that morning!

We snoozed right past the wake-up call.

(Do you blame us? We were exhausted, barely sleeping in the last few days while incessantly checking flight times!)

Luckily, our marketing friend who lives in Chicago, Tatiana Korol, wanted to meet that day if the flight was canceled again.

The day before, I told her we were waking up at 6:00 AM to catch the 8:00 o’clock flight, so she called our room at 6:15 to find out if we were delayed once again.

Lucky for us, she woke us up!

(Thank you, Tatiana.)

So we got up quickly and sprinted to the airport. Once again.

But this time, the airport was packed. I mean filled to the rim. Almost all flights were canceled the previous day, so we knew airport security would have long, excruciating lineups. But 45 minutes later, we made it through. Barely.

We finally made it home late in the afternoon.

Now we know how Tom Hanks’ character felt like in the movie “Terminal.” (Or “Castaway,” depending on how you look at it.)

Throughout this process, United never once offered us a hotel discount, a reimbursement, or even a simple apology.

Granted, they did offer us vouchers that gave a discount on a hotel room. But the hotels that accepted them were 15-20 minutes from the airport, and we didn’t want to go too far to miss our chance to get back home.

Well, the lesson here is that we’ll never fly United ever again. Sure, the storm and canceled flights were out of their control. But their customer service was exceptionally poor for an airline.

Each time we called their customer service department to rebook our flight, we had to grapple with non-stop prompts in voicemail jail, then we were put on hold waiting for an attendant for 20-30 minutes each time.

(The representatives we spoke with were incredibly rude, curt, and unhelpful. Granted, they must have had an earful that day. But their treatment of our situation could have been a little more pleasant and comforting, doncha think?)

Nevertheless, while this event may have been a nightmare on some levels, there was a silver lining behind those storm clouds, since this ordeal turned out to be one of the most potentially profitable times in our business.

Why?

Well, first off, the downtime gave my wife and I a chance to discuss our vision for our businesses. Without letting the cat out of the bag just yet, let me simply say that I’m going to make some radical changes in the very near future.

(You’ll be the first to know. Promise.)

Secondly, I wanted to commemorate this occasion in a way that turns this from a negative into a positive. Here’s how…


My good friend, John Tanner, the creator and programmer behind ScribeJuice,™ has notified me that our software’s newest version has been officially launched!

Yes, ScribeJuice has been overhauled once again. It has some cool new features, but even more importantly…

… ScribeJuice™ 3.0 is now web-based!

If you’re new to the scene and haven’t yet heard of ScribeJuice, it’s my groundbreaking software that helps you write high-response copy — even if you don’t have the knowledge, skill and experience of a professional copywriter.

Seasoned copywriters like it too, because it helps them recall techniques, and use powerful, persuasive words and phrases that might not be at the forefront of their minds when writing copy.

You can read more about it here and here.

For those of you who’ve gotten attached to your PC-based ScribeJuice, keep using it. But you now also have the option of using ScribeJuice on the web. This has several advantages:

  • Lower Cost: We’ve been able to drop the start-up investment.
  • Anywhere access: Access ScribeJuice from any Internet-connected computer.
  • Mac-Compatible: Users can now use ScribeJuice without modifying their machine or changing it.
  • Faster Development: We can deploy updates, improvements and upgrades to you faster than ever!

Not only that, but we’ve also added many new features, too — some I’m sure you’ll love.

Plus, we’ve also added a free demo. So, rather than spend any more time explaining the new, enhanced features, go try them out for yourself with the free demo at the ScribeJuice™ website!

Click here to try the FREE ScribeJuice™ demo now!

In the meantime, keep an eye out for some of those radical changes I talked about. And yes, none of them require us to fly to Chicago. ;)

About the Author

Michel Fortin is a direct response copywriter, author, speaker, consultant, and CEO of The Success Doctor, Inc. Visit his blog and signup free to get tested conversion strategies and response-boosting tips by email, along with blog updates, news, and more! Go now to http://www.michelfortin.com.

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32 Replies to “New Copywriting Software Takes Flight”

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  1. From New Copywriting Software Takes Flight | In Flight Internet . Com

    [...] Anywhere access: Access ScribeJuice from any Internet-connected computer. Mac-Compatible: Users can now use ScribeJuice without modifying their machine or changing it. Faster Development: We can deploy updates, improvements and upgrades … Read More [...]

    Source Website February 10th, 2008

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    Welcome to the February 15, 2008 edition of carnival of making real money. This edition has more articles than previous issues, there are some interesting posts!
    I’m so glad that you have been enjoying the carnival. Do take a look at the 12th Car…

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  3. From Blog Carnival for February 20th 2008 with Internet Marketing Mentors | Women Internet Marketers

    [...] Fortin presents New Copywriting Software Takes Flight posted at The Michel Fortin [...]

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  4. From Women Internet Marketers » Blog Carnival - Internet Marketing Mentors - February 20th 2008

    [...] Fortin presents New Copywriting Software Takes Flight posted at The Michel Fortin [...]

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  5. From Working at Home on the Internet

    [...] Fortin presents New Copywriting Software Takes Flight posted at The Michel Fortin [...]

    Source Website February 22nd, 2008

  6. From carnival of struggling bumbling newbies - February 23, 2008 : SuccessPart2.Com

    [...] Fortin presents New Copywriting Software Takes Flight posted at The Michel Fortin [...]

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  7. From Work at Home in Your Pajamas - February 24, 2008 | Sarah Paine

    [...] Stephen Dean’s Copywriting And Internet Advertising Blog - Copywriter. Michel Fortin presents New Copywriting Software Takes Flight posted at The Michel Fortin [...]

    Source Website February 24th, 2008

  8. From Blog Carnival - Edition 2 | Internet Business Opportunities

    [...] Fortin presents New Copywriting Software Takes Flight posted at The Michel Fortin [...]

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  9. From Resource For Bloggers Carnival - 8th Edition

    [...] Fortin presents New Copywriting Software Takes Flight posted at The Michel Fortin Blog. I’m skeptical when it comes to copywriting software, [...]

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  10. From Women Internet Marketers

    Internet Marketing Mentors Blog Carnival February 27th 2008…

    Welcome to the February 27th, 2008 edition of internet marketing mentors.
    This week Mark Russell quite rightly talks about paying your dues if you want to run an internet based business and Joshua provides you with insights into powerful yet reasonable…

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  11. From Work at Home in Your Pajamas - February 24, 2008 | Sarah Paine

    [...] Fortin presents New Copywriting Software Takes Flight posted at The Michel Fortin [...]

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  12. From Social Entrepreneurship Today

    [...] Fortin presents New Copywriting Software Takes Flight posted at The Michel Fortin [...]

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    Electronic Commerce - Blog Carnival (4th March 200…

    Welcome to the March 4, 2008 edition of electronic commerce. (Vol 2, No. 5, 2008)…

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Comments

  1. MyAvatars 0.2

    From Kevin Koop

    Hi Michel,

    It was a pleasure to meet you and Sylvie at Stu’s Idea Incubator. Thanks for sharing so openly with us during the “Round Table”… What a blast that was!

    I’m sorry to hear your trip home was such a pain but am glad to hear you made it home safely and with your sense of humor still intact.

    Best wishes,
    Kevin

    Author's Website February 9th, 2008

  2. MyAvatars 0.2

    From The Wholesale Guy

    Well Mike, let me just say that I apologize on behalf of the United States transportation industry. Since 9/11, the airline industry has been getting worse, not better.

    Customer service, for whatever reason, has fallen into a deep depression, with no chance of it getting professional help anytime soon. Cancelled and delayed flight plans are more the norm..

    Good thing you did not get stuck on a plane - on the tarmac- waiting to take off. There have been airlines, such as American, and another smaller carrier (Jet Blue) that kept passengers on their planes for as much as 11 hours..

    See here..

    Held Hostage on the Tarmac: Time for A Passenger Bill of Rights?

    thelede.blogs.nytimes.com/2007/02/16/held-hostage-on-the-tar…

    Supposedly, part of the reason for that is because pilots don’t get paid, if they don’t fly. No passengers, no flight once the flight is cleared to go.
    Imagine being stuck on a plane with about 100 of your “not so close friends”.

    Now that is a nightmare scenario…

    That is why I would rather take the train (LOL!)..

    Robert C..

    Author's Website February 9th, 2008

  3. MyAvatars 0.2

    From DennisM

    Hi Michel,

    Dennis here from Chicago, IL. So sorry hear what happened here in the Windy City.

    If I had known you were here in Chicago I would have driven to the airport picked you guys up personally! You could have crashed at my place. LOL :-)

    I do hope to have the honor to meet you in person at a future IM event.

    Thanks for reading,
    Dennis

    Author's Website February 9th, 2008

  4. MyAvatars 0.2

    From Warner Carter

    Software that writes copy? That sounds unique. Never heard of such a thing. I will have to look into this.

    Author's Website February 10th, 2008

  5. MyAvatars 0.2

    From Marasoiu Marian

    hello! wen you support for to costruct this site:buildyoufreedom.com because I do not enaf money to buid I own self?

    Author's Website February 10th, 2008

  6. MyAvatars 0.2

    From Shel Horowitz

    Yeesh, what nightmare! That might just be the worst O’Hare story I’ve ever herd! I try hard to get routed through other hubs, especially in the winter–but somehow, I seem to pass through O’Hare at least twice a year–usually with a delay.

    Glad you and Sylvie got home safely and were able to use the time productively, if expensively.

    Shel Horowitz
    Principled Profit: Marketing That Puts People First

    Author's Website February 10th, 2008

  7. MyAvatars 0.2

    From RAY EDWARDS

    Hi Michel,

    I don’t see the free demo?? The link leads to a signup and payment page.

    -Ray

    Author's Website February 10th, 2008

  8. MyAvatars 0.2

    From Rebecca

    Glad you made it safely home!

    Rebecca

    Author's Website February 11th, 2008

  9. MyAvatars 0.2

    From John

    Hi, Ray.
    That’s just the page to signup for the demo.
    There’s no charge to register on that page.

    Author's Website February 11th, 2008

  10. MyAvatars 0.2

    From RAY EDWARDS

    Hi John,

    Now the sing up page is updated but the page did show the payment options before. :)

    -Ray

    Author's Website February 11th, 2008

  11. MyAvatars 0.2

    From Dara

    $400 a night? That’s when I find the quietest corner in the airport near an outlet and call it a free hotel ;)

    Author's Website February 12th, 2008

  12. MyAvatars 0.2

    From Suzanne

    Michel,

    Sorry to hear about your ordeal in Chicago. I can’t say that my ordeal was as bad, although I do know what it’s like to get stuck (overnight) in the Windy CIty. I don’t think I’ll ever fly through Chicago in November again!

    I am thoroughly confused about which version is which. I had signed up for a free demo last week. I believe the price was then $97 (I signed up on the 7th). Having read through your replies to the comments here: michelfortin.com/scribejuice-24-more-powerful-than-ever/ I went to the sales page and am seeing a price of $197 for both the lifetime access and the basic version. What gives? Can you let me know if this is correct, and what version this corresponds to?

    Thanks very much.

    Suzanne

    Author's Website February 13th, 2008

  13. MyAvatars 0.2

    From InvestorBlogger

    This happened to me a few years ago: I don’t like to travel during peak seasons any more for that reason. Cancellations are so common and strikes… Well, in Europe, you know…

    Author's Website February 16th, 2008

  14. MyAvatars 0.2

    From Trisha Bartle

    Michel,

    I didn’t see an answer for this anywhere. Sorry if you already explained it.

    What happens with people who already purchased the software. Do we have access to the web version, or do we have to pay again for that as well?

    Author's Website February 20th, 2008

  15. MyAvatars 0.2

    From Don

    I can’t find the demo now either.

    Software was listed at $97 the other day…..now there are 3 payment options for upfront payments plus monthly.

    Does the demo still exist?

    Author's Website February 21st, 2008

  16. MyAvatars 0.2

    From New News

    Truly great story.. sorry to know that, I had the same situation before.. but that time with kids along, it was a nightmare!

    Author's Website February 23rd, 2008

  17. MyAvatars 0.2

    From SMS

    Interesting, great adventure!

    Author's Website February 23rd, 2008

  18. MyAvatars 0.2

    From Hatfield

    I’ve been in offline sales, marketing and management for many years. I see a lot of online sites offering dozens of copy writing ideals and sales letter ideas. In a lot of cases they are very similar (possibly duplicated) and all saying the same ol’, same ol’. I’m looking for several good “honest” sales letters for my business and have not come across any fresh ideas. If anyone has any information to share please let me know.

    Author's Website March 17th, 2008

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