Music Records And Broken Ones

A few things to note today:

1. I love Word­Press so much, that I decided to con­vert my band’s web­site into a blog. (I’m not done yet. More web­sites to fol­low!) You see, it’s not really to use as a blog but as a con­tent deliv­ery system.

Why? Because the results (such as search engine rank­ings, the stam­pede of instant traf­fic using blog soft­ware, and par­tic­u­larly WordPress’s many plu­g­ins) are absolutely astonishing.

Go ahed and check it out Fortin​Drums​.com. (There’s a free video demo there, too. You’ll see yours truly ban­gin’ on them drums in the background.)

2. Did you catch Clay­ton Makepeace’s Total Pack­age issue this morn­ing? Wow. I’m blush­ing. (And kudos to Peter Stone. Hats off, bro!) We were both men­tioned in it, right there in the headline!

If you ever wanted balls-​​to-​​the-​​wall, sugercoating-​​free copy­writ­ing tips, and I mean 1–2-3 stuff (not far-​​out prin­ci­ples that require a Ph.D. or a decade of monas­tic life to under­stand), you “gotta” sub­scribe to Clayton’s ezine.

Clayon’s is a great guy. Bril­liant, too. But more than that, he’s a billion-​​dollar copy­writer who doesn’t hold back, says it like it is and shows you real-​​world tech­niques for writ­ing mes­mer­iz­ing copy that gen­er­ates proven results.

If there were a T-​​shirt that said, in big bold let­ters on the front, “Copy­writ­ers SUCK!” (And in tiny print under­neath, “… Money From People’s Wal­lets”), Clayton’s been there, done that and got that T-​​shirt, alright.

Go ahead and check it out, and sub­scribe right now while you’re there!

Oh, and stay tuned for some­thing scrump­tiously prof­itable for you from both Clay­ton and I in the near future. So keep an eye open, and sub­scribe to Clayton’s ezine. I know I sound like a bro­ken record, but if you want hard­core copy­writ­ing lessons from a true mas­ter, get on his newslet­ter list.

Speak­ing of break­ing records…

3. What? My record has been beaten? Yup. You betcha. This week­end, Har­lan Kil­stein, a friend, men­tor and top copy­writ­ing sen­sei wrote the copy to Neil “Style” Strauss’ “The Anni­hi­la­tion Method.” (A “how to date” sys­tem, from the best-​​selling author of “The Game.”)

I know Neil, and the peo­ple that worked with this amaz­ing launch, includ­ing Frank Kern and a few oth­ers. Wow! $1.4 mil­lion in 30 min­utes! That makes my million-​​dollar day with John Reese look like a house made of Lego besides the Empire State Building.

Kudos to Har­lan! The torch has been passed on to you, my friend. (I also rec­om­mend you check out Harlan’s lat­est brain­child, along with other copy­writ­ers extra­or­di­naire John Carl­ton, David Garfinkel, Perry Mar­shall and oth­ers, called: Tactic7.)

I’m off to Vegas now to speak at Carl Galletti’s Inter­net Mar­ket­ing Super­con­fer­ence with my beau­ti­ful fiancée Sylvie (we’re both speak­ing!), so until next time…

About the Author

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