Music Records And Broken Ones

run.jpgA few things to note today:

1. I love WordPress so much, that I decided to convert my band’s website into a blog. (I’m not done yet. More websites to follow!) You see, it’s not really to use as a blog but as a content delivery system.

Why? Because the results (such as search engine rankings, the stampede of instant traffic using blog software, and particularly WordPress’s many plugins) are absolutely astonishing.

Go ahed and check it out FortinDrums.com. (There’s a free video demo there, too. You’ll see yours truly bangin’ on them drums in the background.)

2. Did you catch Clayton Makepeace’s Total Package issue this morning? Wow. I’m blushing. (And kudos to Peter Stone. Hats off, bro!) We were both mentioned in it, right there in the headline!

If you ever wanted balls-to-the-wall, sugercoating-free copywriting tips, and I mean 1-2-3 stuff (not far-out principles that require a Ph.D. or a decade of monastic life to understand), you “gotta” subscribe to Clayton’s ezine.

Clayon’s is a great guy. Brilliant, too. But more than that, he’s a billion-dollar copywriter who doesn’t hold back, says it like it is and shows you real-world techniques for writing mesmerizing copy that generates proven results.

If there were a T-shirt that said, in big bold letters on the front, “Copywriters SUCK!” (And in tiny print underneath, “… Money From People’s Wallets”), Clayton’s been there, done that and got that T-shirt, alright.

Go ahead and check it out, and subscribe right now while you’re there!

Oh, and stay tuned for something scrumptiously profitable for you from both Clayton and I in the near future. So keep an eye open, and subscribe to Clayton’s ezine. I know I sound like a broken record, but if you want hardcore copywriting lessons from a true master, get on his newsletter list.

Speaking of breaking records…

3. What? My record has been beaten? Yup. You betcha. This weekend, Harlan Kilstein, a friend, mentor and top copywriting sensei wrote the copy to Neil “Style” Strauss’ “The Annihilation Method.” (A “how to date” system, from the best-selling author of “The Game.”)

I know Neil, and the people that worked with this amazing launch, including Frank Kern and a few others. Wow! $1.4 million in 30 minutes! That makes my million-dollar day with John Reese look like a house made of Lego besides the Empire State Building.

Kudos to Harlan! The torch has been passed on to you, my friend. (I also recommend you check out Harlan’s latest brainchild, along with other copywriters extraordinaire John Carlton, David Garfinkel, Perry Marshall and others, called: Tactic7.)

I’m off to Vegas now to speak at Carl Galletti’s Internet Marketing Superconference with my beautiful fiancée Sylvie (we’re both speaking!), so until next time…

Last 5 Posts by Michel Fortin

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This post was written on Tuesday, May 30th, 2006. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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  • Mindcue
    Dang Michel!

    $1million dollar copywriting, AND a band! Now that's life!

    What I really want to say is that you are an inspiration in many ways. Sounds corny, but there's more to life that making a buck (ok, a lot of bucks), and it's appearent that you "get" this. While I'm just getting started in copywriting, and the whole internet "thing", there are just a few out there that I can really say are even possible role-models.

    I look forward to hearing you and Sylvie speak at the conference this week! It'll be my first, and I'm excited at the possibilities for all attending, and speaking.

    -Tim

    P.S. I'm looking forward to the new critiques in your www.thecopydoctor.com membership site!
    P.P.S. -Actually want to meet you, and yours, in person moreso but who can blame me ;-b
    P.P.S. I hope what you hint at in this post propels you to a big payoff day of your own--it's about time!
  • Hey Mike,

    I live in Vegas...

    When are you due in town would love to meet up and talk!

    If not have a great time here and don't loose your money in the casinos!! :)
  • We'll be at the Atrium Suites. Come on by! :) And no, I don't gamble. Except each time I write copy, that is... it's always a gamble!
  • J
    Love the new 'newsy' / "what's hot in copywriting" type format this newsletter had.

    Hope it continues!!

    J
  • Hey Michel,

    Really lookin' hard at the Semiologic package you touted.

    Did you use it on your bands blog ?

    Who did the dress up work on that theme ?

    BTW - It looks great and gave ma a couple of ideas....I just had a singer ask us to do his site and I may ask him to let me do it with WP as the CMS. Thanks for the inspiration !
  • Somewhat. I've used a ton of Semiologic plugins here as well. I wanted my own theme, ported from an existing one... called "Green River." Though I could have done that with one of Semio's themes. (The new version 4.0 rocks! It has over 8 themes, and yuo can choose layout, style, font, sizes and colors for each one, too.)
  • Howard Tiano
    Dude, you rock! (liked my generation - hey, maybe you should do the rock 'n roll fantasy camp, and play that with Daltry himself....;-)

    Anyway, I'm kinda partial to your band's repertoire, so if I ever make it to Ottawa....

    ...or the next conference in Orlando, I'll drive up with the band gear...

    Hope you and Sylvie are doing great! Preparing for the big day...

    Can't make Carl's conference this weekend, got two gigs - you know how it is! (I will be at JV Alert in Philly end of June)

    Catch you later!
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