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Monetize WordPress With These Plugins

This space for rentFirst off, this post is in no way comprehensive. There are many different ways to monetize your blog.

Of course, there’s selling ad space on your blog, such as through the use of pay-per-click networks like Google AdSense — which is the most popular.

But offering willing advertisers to directly sponsor your blog by buying a post, an ad, or a link is one area that’s becoming increasingly popular.

Sites like ReviewMe.com, PayPerPost.com, and Text-Link-Ads.com are effective in allowing bloggers to get paid for selling content or links on their blogs. Basically, these networks bring both bloggers and advertisers together.

Granted, this has been the subject of a lot of controversy lately, particularly about disclosure. (And yes, all the links above are my affiliate links.)

But what if you want to make money directly? What if you want more control over how you monetize your blog? What if you want to make money based on sales (like an affiliate commission) and not just ad clicks or views?

Well, here are a few cool WordPress plugins I found.


Recently, John Reese conducted an interview with Jeremy Shoemaker of Shoemoney.com about affiliate marketing, income generation, and blog monetization. It’s fascinating stuff! Download it here and listen to all two hours.

Jeremy launched a new ad network, called Auction Ads, which I’m actually testing out on this blog right now, on the front page.

(If you go to the front page, below the first post excerpt, you will see ads related to copywriting for products being sold on eBay.com.)

If a reader clicks the ad and buys the product (whether they are the winning bidder or simply use the “buy now” button to buy it outright), I get a commission.

Essentially, Auction Ads is an affiliate program for eBay, because you don’t have to use their ads. You see, another great feature is that Auction Ads also offers a link converter. (Enter any link to any eBay product, and the converter will turn the link into your affiliate link.)

It has a great reporting panel, as well as channels (like AdSense), keyword-driven ads, ad rotations, and more. The best part is, you can either insert the code yourself or use the nifty WordPress plugin.

Now, you’ve heard of getting sponsors and selling links on your blog. Some networks offer this ability (like the ones I mentioned earlier), but at a fee. What if you want to sell links directly and pocket 100% of the profit?

WP-TextAds is a plugin that does exactly that. The best part is, you control your fees, accept payments via PayPal, sell directly using an advertiser’s form on your blog, and determine where and how the text ads appear.

What about selling blog posts (such as reviews) on your blog, directly? This plugin, called WP-Bankroll, will allow you to do just that. It offers you the ability to write the post for the sponsor, lets sponsors write their own posts, or simply allows them to contribute content for free.

(Rather than explain all its features here, JohnTP.comm, which is one of my favorite blogs, offers a lengthy blog post that explains it in detail.)

Speaking of plugins and monetization, here are a few more…

Want to integrate WordPress with PayPal? Perhaps you want to create a private membership site using WordPress as your content management solution, and have only paying members able to view your posts?

Here’s a neat PayPal Membership plugin that does exactly that, and more.

You can offer recurring or one-time memberships, manage subscriptions, email users, and so on. You can even restrict members based on their membership level by accessing only certain posts, pages, or categories.


Next, there are simple “donate” buttons, like a “tip jar” for instance. I have one on the sidebar where you can buy me a glass of wine. If you like the content on this blog, you can send me a tip or buy me a drink!

I’ve done this by simply using PayPal’s button maker and adding the code directly to the sidebar. Similarly, there’s a few “buy me a beer” scripts out there that allows you to do this with any website, but are static in nature and need to be on their own pages.

Well, here’s a WordPess “tip me” plugin that does exactly that, without the hassle of coding, creating buttons, or writing additional pages.

Upload the plugin, click it to activate it, and you’re rolling. (There’s an admin panel to manage everything.)

Plus, if you prefer non-alcoholic drinks, you can also change it to “buy me a coffee” instead. This plugin can add the link on your sidebar or automatically add it at the bottom of every post — even in your RSS feeds!

Why “buy me a drink” rather than PayPal’s standard “donate” button? Because, according to the plugin developer, giving a specific reason increases donations by as much as 200%. (And I would have to agree.)

Finally, the one I’ve used with great success is to create and add your own ads.

For instance, I use AdSense Deluxe plugin. But rather than just using it with AdSense, I also use it for my own ads because this plugin allows you to insert any text or HTML code of your choice. Literally, anything.

What I do is pull some Clickbank products with my affiliate links, write the copy for them (never rely on their given description!), and use the insertion code to add them into my posts, pages, or sidebar.

I have multiple sizes and shapes, and different locations to apply them, depending on the post length. (You can see it being used on this post or in the sidebar under “Useful Resources” as an example.)

But don’t just limit yourself to ads or AdSense. Use it to insert any piece of text or HTML code to your blog. You can use this plugin to promote your own products, include an email opt-in form, add an “about the author” signature file at the end, add a “breaking news” announcement, and more.

It’s that versatile.

About the Author

Michel Fortin is a direct response copywriter, author, speaker, consultant, and CEO of The Success Doctor, Inc. Visit his blog and signup free to get tested conversion strategies and response-boosting tips by email, along with blog updates, news, and more! Go now to http://www.michelfortin.com.

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23 Replies to “Monetize WordPress With These Plugins”

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  1. From Social Bookmarking and more…

    [...] his how to monetize wordpress postlists some useful plugins and other suggestions you can use to earn money from your [...]

    Source Website | June 6th, 2007

Comments

  1. From Mike Sigers

    Michel,

    Would you ever be concerned that Google might track all the blogs that use a plugin like WP-Text Ads and devalue them, because they sell ads.

    I read Matt Cutts blog and he hates paid text links.

    Author's Website | May 29th, 2007

  2. From Andy Beard

    Great post Michel, gave it a Digg and Stumble

    There are a few tricks you can use with Adsense Deluxe, though on many of my sites I prefer to use PHP includes because it is so easy to change them by FTP

    Author's Website | May 29th, 2007

  3. From Elizabeth Purvis

    Oh, fun — I was just asking someone about the “eBay Adsense” code after seeing it on a few sites, wondering what it was and how I could get my hands on it. Thanks for the heads up!

    FWIW, it’s working for ya! I just bought something. :)

    Author's Website | May 29th, 2007

  4. From lawton chiles

    Michel, awesome post. I was wondering, as I have a advertising and graphic design resource blog + another product coming out, my readers would probably love to hear an interview from a world-class copywriter like yoruself. If interested, please email me or visit my blog at songsblog.com

    You can email me using the email provided.

    Thank you,

    Lawton Chiles

    Chiles Advertising

    Author's Website | May 29th, 2007

  5. From Ankesh Kothari

    Thanks Michel for linking to my plugin :)
    Much appreciated.

    Author's Website | May 29th, 2007

  6. From Money Maker

    Thanks for all this tips and ideas. I bookmarked your site so I can return to it later. But I surely want to try some of these plugins on my other blog which is WP … Cheer!s

    Author's Website | May 30th, 2007

  7. From Michael Brock

    Hello Michel,

    First, although I have been a subscriber to your “Profit Pill” newsletter for several months now and have read quite a few of your articles, this is my first comment to your blog. And I wanted to take this opportunity to thank you for the consistent quality of your information!

    Second, in regards to this post, it sort of struck a nerve with me, as I just recently started using WordPress for my new blog and am still learning how to use it and all of its features. I finally took the advice of professional Internet / Information marketers, such as yourself, and started my own blog. I even read several ebooks and other related materials about how to properly, professionally blog, including your own.

    But this article in particular has provided me with additional knowledge and tools to help me “monetize my blog”. And, consequently, I just had to acknowledge this fact and thank you in writing. KUDOS and God bless YOU and YOURS!

    Best Regards,

    Michael Brock

    Author's Website | May 30th, 2007

  8. From Sergios Singeridis

    Hello Michel and thank you for writing about our WordPress membership plugin.

    I just wanted to say that in about 3 weeks time we will release new version of our plugin which will be MUCH MORE powerfull and will have also additional payment gateways ;) thats the reason why we will change name of plugin. More info comming soon.

    Thank you
    Sergios Singeridis

    Author's Website | May 30th, 2007

  9. From Frank Salinas

    Great information Michel! I’ve already implemented a few things mentioned in under 10 minutes. Thanks. :)

    Author's Website | May 30th, 2007

  10. From Hrvoje Livnjak

    Hey Michel,

    Very nice resources and reading it “between the lines” creates a few more ideas in my head. Also wanted to tell you that you check out those ad’s photos on your main page. Those ad’s are stretched so I think you won’t have such a good response if they weren’t stretched. ( I’m looking it in Firefox )

    Take care,
    Hrvoje Livnjak

    Author's Website | May 30th, 2007

  11. From Tom Chandler

    I used to largely ignore posts about monetizing blogs — until I realized my “hobby” fly fishing blog was #2 in its category and just might generate a little extra cash for me.

    Great post — lots of resources and good stuff. Thanks!

    Author's Website | May 30th, 2007

  12. From Case Stevens

    Like Andy, I like to manage my own ads and prefer to include them using PHP.
    The PHP plugin can be found here:
    http://bluesome.net/post/2005/08/18/50/
    It comes with extensive help.

    Author's Website | May 30th, 2007

  13. From Zamri Nanyan

    Great post, Michel!

    My only concern is adding another type of text link ads on the same page that has Google Adsense.

    Well, probably I can’t have both…

    Zamri Nanyan

    Author's Website | June 1st, 2007

  14. From Michel Fortin

    @Zamri:

    Those are acceptable according to Google. I actually emailed Google to get the answer from them!

    Author's Website | June 2nd, 2007

  15. From Steven Wong

    Good & lengthy post discuss on how to monetize your blog. I like the idea you put up here.

    Zamri, Michel is right, Google allow you to do so.

    Thanks Michel.

    Author's Website | June 7th, 2007

  16. From Alan Liew

    Thanks for mentioning the plug-in. Before this, I don’t know there are wordpress plug-in that can allow people to sell ads directly from Wordpress blog.

    Author's Website | June 22nd, 2007

  17. From Lee Coppin

    Great post & site some really useful stuff for Wordpress bloggers..

    I will defiantly use these plug-in’s on my wordpress sites Thanks!

    Want to advertise your site & Get back links — Free Blog Carnival submissions and Paid Featured Posts - come and see Make Money Blogging 101 Blog Carnival

    Bloggers working together to drive traffic!

    Author's Website | June 26th, 2007

  18. From Franck Silvestre

    I didn’t know that I could add other stuff than adsense withing the adsense deluxe plugin. Thanks

    Author's Website | July 8th, 2007

  19. From Ianternet

    WOW - I have only hear 1 out of the 3 sites on here wow this is great! thanks!

    Author's Website | July 17th, 2007

  20. From Alex Choo

    Hi,

    I’m the developer of WP Text Ads.

    I support Google’s stance of penalising sites that sell links to boost PR. Such links should have the nofollow attribute, and Google will be ok with them.

    In WP Text Ads, all links by default contain nofollow. This can be turned off, but it’s better not to.

    Google isn’t against paid links per se, they just don’t want people messing with PR unethically.

    These 2 posts summarize their position.

    wptextads.com/blog/2007/05/17/does-google-hate-paid-links-no…
    wptextads.com/blog/2007/05/24/we-dont-hate-paid-links-says-g…

    Alex

    Author's Website | July 28th, 2007

  21. From Money Truth

    Ye great ideas, think Im going to try it on my WP…. Great blog by the way, bookmarked as Im sure I ll be back!

    Author's Website | January 12th, 2008

  22. From kameir

    All the plugins are just okay. I am still looking for one that has the advertiser pool (like Google) with the option of replacing them later.

    Author's Website | May 7th, 2008

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