John Carlton And Michel Fortin

The call 2 weeks ago with the leg­endary Gary Hal­bert was pretty awe­some. Gary and I enjoyed it. It was fun, and we will do it again. (Thanks to Peter Stone for pro­duc­ing it.)

But until Gary and I do that sec­ond call, I’ve got some great news you don’t want to miss.

So take out your cal­en­dar or daily plan­ner. Mark this date in it right now (yes, now!). Cir­cle it, high­light it, sticky-​​note it. Because…

… This upcom­ing Wednes­day evening (tonight), Decem­ber 15th at 9pm East­ern, I’m host­ing ANOTHER free call with another great copy­writer. It’s with the one and only…

… John Carlton!

Reg­is­ter right now at Boost​MyRe​sponse​.com (yes, the call is 100% free).

You’ve heard Gary and I talk about John Carl­ton on the last call. You’ve prob­a­bly heard of him before. You’ve prob­a­bly even seen John’s web­site at Mar​ket​ingRebel​.com or bought his Kick-​​A** Copy­writ­ing Secrets course.

If there’s one mas­ter at writ­ing riv­et­ing copy, wak­ing up your “inner sales­per­son” and find­ing collar-​​grabbing “hooks” (often called the “USP”) that pull peo­ple into your copy like cement glue until they buy, John’s the guy. Period.

John Carl­ton is one of the high­est paid free­lance ad writ­ers in the coun­try, com­mand­ing $15,000 and up just to write a sin­gle adver­tise­ment, web let­ter or direct mail piece.

There’s so much we’ll try to cover in 2 hours, but just to give you a lit­tle taste of what John wants to talk about:

• The Hook. Most rookie copy­writ­ers really strug­gle with this. You need to under­stand the art of Sales Detec­tion inter­view­ing, and you need to under­stand what moti­vates peo­ple to con­tinue read­ing an ad (i.e., the National Enquirer Syn­drome). They’re often “aha!” experiences.
• Oper­a­tion Mon­ey­Suck. Learn­ing to uncover dirty moti­va­tions, decid­ing on your goals, and answer­ing the ques­tion: “What are you in this for?”
• The Copywriter’s Atti­tude. All about stalk­ing your com­puter, get­ting in a lather, and using the power of rewrit­ing. Writer’s block is pure B.S., and doesn’t exist when you know the pro­fes­sional secrets.
• The Inner Sales­per­son. Most people’s Inner Sales­per­son is fast asleep. They can’t even sell a close friend on see­ing a movie let alone get­ting a stranger to open his wal­let. It’s the Miss­ing Link in most people’s ads.
• The Biggest Blun­der Rook­ies Make In Copy. Such as John’s “Ernest Hem­ing­way” dis­ease — and how rook­ies con­fuse High School Eng­lish with True Salesmanship.
• The Som­nam­bu­lant Couch-​​Welded Blob. What you’re up against when you ask some­one to send you money. Most rook­ies don’t even begin to under­stand what they’re up against when they try to sell. Another “aha!” moment.
• How To Tease Your Read­ers. The sim­plest tac­tic to learn for writ­ing world-​​class copy, yet one of the most pow­er­ful … Maybe THE most powerful.
• The Pas­sion­ate Sweet Spot. What to aim for in your copy, and why. (99% of copy­writ­ers, old and new, fail to under­stand this cru­cial com­po­nent with their copy.)
• The 3 Kinds of Copy. One will mur­der your busi­ness, another will break your heart, and the last kind will make you wealthy beyond your wildest dreams.
• The Bozo Dance. How to slaugh­ter your mori­bund com­pe­ti­tion and stand out in a crowded market.

… And so much more.

We only have enough for 1,000 lines. I’m not sure yet if I’m going to record this event — my last record­ings with Gary Hal­bert have placed a severe cramp on my band­width, and now I’m faced with a huge band­width over­age charge.

So if you miss out, you’ll prob­a­bly lose out.

So write it down now:

To get on the tele­sem­i­nar, reg­is­ter right now at Boost​MyRe​sponse​.com (and you’ll also get access to the call with Gary Hal­bert as well).

It’s on Wednes­day, Decem­ber 15th, 9PM East­ern. Please call a few min­utes ear­lier, as we are expect­ing all lines to be taken! It’s going to be a big turnout.

We’ll see you there!

About the Author

Last 5 Posts By Michel Fortin

• How to Capture and Captivate Attention
• The Real Problem With The Flaw of Attraction
• Two Shining Stars in an Age of Darkness
• Changes, Relaunches, and Extreme Makeovers
• Superior Value Equals Superior Sales

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