John Carlton And Michel Fortin

The call 2 weeks ago with the legendary Gary Halbert was pretty awesome. Gary and I enjoyed it. It was fun, and we will do it again. (Thanks to Peter Stone for producing it.)

But until Gary and I do that second call, I’ve got some great news you don’t want to miss.

So take out your calendar or daily planner. Mark this date in it right now (yes, now!). Circle it, highlight it, sticky-note it. Because…

… This upcoming Wednesday evening (tonight), December 15th at 9pm Eastern, I’m hosting ANOTHER free call with another great copywriter. It’s with the one and only…

… John Carlton!

Register right now at BoostMyResponse.com (yes, the call is 100% free).

You’ve heard Gary and I talk about John Carlton on the last call. You’ve probably heard of him before. You’ve probably even seen John’s website at MarketingRebel.com or bought his Kick-A** Copywriting Secrets course.

If there’s one master at writing riveting copy, waking up your “inner salesperson” and finding collar-grabbing “hooks” (often called the “USP”) that pull people into your copy like cement glue until they buy, John’s the guy. Period.

John Carlton is one of the highest paid freelance ad writers in the country, commanding $15,000 and up just to write a single advertisement, web letter or direct mail piece.

There’s so much we’ll try to cover in 2 hours, but just to give you a little taste of what John wants to talk about:

• The Hook. Most rookie copywriters really struggle with this. You need to understand the art of Sales Detection interviewing, and you need to understand what motivates people to continue reading an ad (i.e., the National Enquirer Syndrome). They’re often “aha!” experiences.
• Operation MoneySuck. Learning to uncover dirty motivations, deciding on your goals, and answering the question: “What are you in this for?”
• The Copywriter’s Attitude. All about stalking your computer, getting in a lather, and using the power of rewriting. Writer’s block is pure B.S., and doesn’t exist when you know the professional secrets.
• The Inner Salesperson. Most people’s Inner Salesperson is fast asleep. They can’t even sell a close friend on seeing a movie let alone getting a stranger to open his wallet. It’s the Missing Link in most people’s ads.
• The Biggest Blunder Rookies Make In Copy. Such as John’s “Ernest Hemingway” disease — and how rookies confuse High School English with True Salesmanship.
• The Somnambulant Couch-Welded Blob. What you’re up against when you ask someone to send you money. Most rookies don’t even begin to understand what they’re up against when they try to sell. Another “aha!” moment.
• How To Tease Your Readers. The simplest tactic to learn for writing world-class copy, yet one of the most powerful … Maybe THE most powerful.
• The Passionate Sweet Spot. What to aim for in your copy, and why. (99% of copywriters, old and new, fail to understand this crucial component with their copy.)
• The 3 Kinds of Copy. One will murder your business, another will break your heart, and the last kind will make you wealthy beyond your wildest dreams.
• The Bozo Dance. How to slaughter your moribund competition and stand out in a crowded market.

… And so much more.

We only have enough for 1,000 lines. I’m not sure yet if I’m going to record this event — my last recordings with Gary Halbert have placed a severe cramp on my bandwidth, and now I’m faced with a huge bandwidth overage charge.

So if you miss out, you’ll probably lose out.

So write it down now:

To get on the teleseminar, register right now at BoostMyResponse.com (and you’ll also get access to the call with Gary Halbert as well).

It’s on Wednesday, December 15th, 9PM Eastern. Please call a few minutes earlier, as we are expecting all lines to be taken! It’s going to be a big turnout.

We’ll see you there!

Last 5 Posts by Michel Fortin

• Social Media Isn’t Dead, But It Can Be Deadly
• How to Extract Doubt From Your Sales Copy
• It’s Not About Facebook, It’s About Integrity
• Did Larry Winget Go Overboard?
• The Oft-Confused Features And Benefits

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