Introduction

“Suc­cess in mar­ket­ing is sim­ple … Find the right mes­sage, use the right media, and deliver it to the right mar­ket.” — Cre­ator of “Mag­netic Mar­ket­ing,” Dan Kennedy, who’se my men­tor and the inspi­ra­tion behind this book.

Wel­come to “The 10 Com­mand­ments of Power Posi­tion­ing!” The fol­low­ing book is packed full of pow­er­ful mar­ket­ing secrets that will help you and your busi­ness enhance its image and increase its busi­ness… Effortlessly!

I invite you to come in and enjoy the many strate­gies it contains.

While this book­let is copy­righted, I give you the per­mis­sion to reprint these pages for your own read­ing con­ve­nience as well as use it as a lead gen­er­at­ing tool in your busi­ness or web­site. (Offer it as a bonus or gift!)

As long as the book is not mod­i­fied, reprinted in its entirety, and refers to the author as well as includes his con­tact infor­ma­tion, you may dis­trib­ute it freely. If the book is reprinted elec­tron­i­cally (either by email or on your web­site), please include a link to the Suc­cess Doc­tor. You may copy the ban­ner here and place it on your site.

Nev­er­the­less, I’m absolutely pos­i­tive that these tech­niques can be applied in your busi­ness or indus­try, and will pro­foundly impact your results.

After 15 years of expe­ri­ence in sales and mar­ket­ing, and the last six years of my career ded­i­cated exclu­sively to the ser­vice and pro­fes­sional indus­tries, these tech­niques (although applic­a­ble to every indus­try, every prod­uct or ser­vice, and every pro­fes­sion) can become of an enor­mous ben­e­fit to sales pro­fes­sion­als of all types, small to medium-​​sized busi­nesses, con­sul­tants, spe­cial­ists, and even skilled work­ers and inde­pen­dent contractors.

Enjoy and thank you for your inter­est in the Suc­cess Doc­tor! Any sug­ges­tions or com­ments, espe­cially those I can use in future works? Email me today!

Good luck and best wishes!

Yours sin­cerely,


Michel Fortin
The Suc­cess Doc­tor™
Suc​cess​Doc​tor​.com

P.S.: This book con­tains many exam­ples in order to illus­trate how the ten com­mand­ments of “Power Posi­tion­ing” can be applied in var­i­ous sit­u­a­tions. Many names have been changed in order to pro­tect the inno­cent (per­haps inno­cently suc­cess­ful, that is), and oth­ers are purely fic­tional. Sim­i­lar­i­ties in any way were nei­ther implied nor intended. If there are any, it’s coincidental.

Also, as in all cases, indi­vid­ual results may vary from those depicted. Too many fac­tors come into play. In addi­tion, wher­ever the neuter is not used in this book, the male gen­der was used for simplicity’s sake.

P.P.S.: Oh, and one final note. I am a busi­ness per­son just like you and not a lawyer by any means. There­fore, the advice con­tained in this man­ual is strictly for edu­ca­tional pur­poses. It should not be con­sid­ered legal advice. If you wish to apply ideas con­tained in this man­ual, you are tak­ing full respon­si­bil­ity for your actions. I strongly encour­age you to first check with the appro­pri­ate pro­fes­sional or author­i­ta­tive body if applic­a­ble. Now, read on!

About the Author

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