Interactive Salesletters The Latest Trend?

One of the hottest “new” devel­op­ments in the area of online copy is the Inter­ac­tive Saleslet­ter.

It’s sim­ply a way to have read­ers inter­act in some way, where the con­tent is changed on the fly to tar­get the reader more specif­i­cally — such as chang­ing chunks of the saleslet­ter that “gels” with the reader’s aspi­ra­tions, back­ground, desires, his­tory, etc.

(It’s very true that per­son­al­iza­tion DOES increase sales. Tremendously.)

The inter­ac­tive saleslet­ter’s M.O. is merely a javascript that changes con­tent on the fly with cer­tain pre-​​set vari­ables (or pre-​​written chunks within the saleslet­ter) one chooses.

Inter­ac­tiv­ity here is pred­i­cated on choices the reader makes — not actual data she pro­vides — whereas John Reese with his Baby Shower Secrets web­site (and Jonathan Mizel’s Test-​​And-​​Track web­site) have been doing, which is to pass vari­ables onto the sub­se­quent “thank you” page of an email opt-​​in page.

Thus per­son­al­iz­ing the “thank you page” (the saleslet­ter) more.

UPDATE: This is what I have been talk­ing about in great depth in my free down­load white paper, The Death of The Saleslet­ter.

About the Author

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