Comments on: How to Target Your Perfect Customer http://www.michelfortin.com/how-to-target-your-perfect-customer/ Top copywriting tips, news, and thoughts on the world of direct response copy, Internet marketing, branding, and positioning from copywriter Michel Fortin. Fri, 21 Nov 2008 11:19:17 +0000 http://wordpress.org/?v=2.6.3 By: Who are you talking to? « Amber Hieb’s Weblog http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-42203 Who are you talking to? « Amber Hieb’s Weblog Tue, 30 Sep 2008 23:21:07 +0000 http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-42203 [...] service, which share common elements that provide insights into how to communicate with them” and Michel Fortin’s observation that some of the best copy doesn’t translate to a high conversion rate because it [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('42203','Who are you talking to? &laquo; Amber Hieb&#8217;s Weblog'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('42203','Who are you talking to? &laquo; Amber Hieb&#8217;s Weblog','&#91;...&#93; service, which share common elements that provide insights into how to communicate with themâ and Michel Fortinâs observation that some of the best copy doesnât translate to a high conversion rate because it &#91;...&#93;'); return false;">Quote</a></div> [...] service, which share common elements that provide insights into how to communicate with them” and Michel Fortin’s observation that some of the best copy doesn’t translate to a high conversion rate because it [...]
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]]> By: The Worst Mistake You Could Do When Using the Blog Commenting Strategy http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-41725 The Worst Mistake You Could Do When Using the Blog Commenting Strategy Tue, 03 Jun 2008 10:32:47 +0000 http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-41725 [...] Why comment on unrelated, non targeted blogs, when you can Aim For The Bull's-Eye? [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('41725','The Worst Mistake You Could Do When Using the Blog Commenting Strategy'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('41725','The Worst Mistake You Could Do When Using the Blog Commenting Strategy','&#91;...&#93; Why comment on unrelated, non targeted blogs, when you can Aim For The Bull\'s-Eye? &#91;...&#93;'); return false;">Quote</a></div> [...] Why comment on unrelated, non targeted blogs, when you can Aim For The Bull’s-Eye? [...]
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]]> By: The Seven Deadly Sins of Website Copy | The Michel Fortin Blog http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-40973 The Seven Deadly Sins of Website Copy | The Michel Fortin Blog Sun, 04 May 2008 23:01:49 +0000 http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-40973 [...] create a “perfect prospect profile.” List all the attributes, characteristics and qualities of your most profitable and [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('40973','The Seven Deadly Sins of Website Copy | The Michel Fortin Blog'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('40973','The Seven Deadly Sins of Website Copy | The Michel Fortin Blog','&#91;...&#93; create a &#8220;perfect prospect profile.&#8221; List all the attributes, characteristics and qualities of your most profitable and &#91;...&#93;'); return false;">Quote</a></div> [...] create a “perfect prospect profile.” List all the attributes, characteristics and qualities of your most profitable and [...]
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]]> By: Does your blog have personality? | Make money online without any paid advertising http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-40591 Does your blog have personality? | Make money online without any paid advertising Sun, 23 Mar 2008 18:48:43 +0000 http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-40591 [...] 1. Study your niche (sub-niche) target market in depth. Research Google. Browse forums. Read blogs. Learn your target market ins and outs. Analyze your ‘perfect’ customer’s needs, wants, problems and frustrations. [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('40591','Does your blog have personality? | Make money online without any paid advertising'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('40591','Does your blog have personality? | Make money online without any paid advertising','&#91;...&#93; 1. Study your niche (sub-niche) target market in depth. Research Google. Browse forums. Read blogs. Learn your target market ins and outs. Analyze your &#8216;perfect&#8217; customer&#8217;s needs, wants, problems and frustrations. &#91;...&#93;'); return false;">Quote</a></div> [...] 1. Study your niche (sub-niche) target market in depth. Research Google. Browse forums. Read blogs. Learn your target market ins and outs. Analyze your ‘perfect’ customer’s needs, wants, problems and frustrations. [...]
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]]> By: Don’t Dilute Your Brand. Extend it? | Level2wo http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-40485 Don’t Dilute Your Brand. Extend it? | Level2wo Sun, 24 Feb 2008 22:14:34 +0000 http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-40485 [...] category–with the hope obviously being that the product will be accepted by the consumer or target market because of the strong name and brand behind [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('40485','Don&#8217;t Dilute Your Brand. Extend it? | Level2wo'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('40485','Don&#8217;t Dilute Your Brand. Extend it? | Level2wo','&#91;...&#93; category&#8211;with the hope obviously being that the product will be accepted by the consumer or target market because of the strong name and brand behind &#91;...&#93;'); return false;">Quote</a></div> [...] category–with the hope obviously being that the product will be accepted by the consumer or target market because of the strong name and brand behind [...]
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]]> By: Cully P http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-40484 Cully P Sun, 24 Feb 2008 22:10:25 +0000 http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-40484 It's all about the customer, which seems obvious but which clearly a lot of marketers and companies tend to forget. I still see it every day, in different industries, and it's baffling. I don't care how great your product or service is; if it's not meeting the needs of the customer, you may as well have the worst product on the market--0 sales is 0 sales.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('40484','Cully P'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('40484','Cully P','It\'s all about the customer, which seems obvious but which clearly a lot of marketers and companies tend to forget. I still see it every day, in different industries, and it\'s baffling. I don\'t care how great your product or service is; if it\'s not meeting the needs of the customer, you may as well have the worst product on the market--0 sales is 0 sales.'); return false;">Quote</a></div> It’s all about the customer, which seems obvious but which clearly a lot of marketers and companies tend to forget. I still see it every day, in different industries, and it’s baffling. I don’t care how great your product or service is; if it’s not meeting the needs of the customer, you may as well have the worst product on the market–0 sales is 0 sales.
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]]> By: Anne Moss http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-40211 Anne Moss Sun, 03 Feb 2008 15:56:36 +0000 http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-40211 Great article. Generic on the web these days equals disaster. People concentrate on getting the site up and then marketing it, leaving out the part where they need to define the market and create a website as a sales and marketing tool. When I worked at advertising agencies, we called them focus groups and clients paid hundreds of thousands to millions for this target market research. As a copywriter, I loved getting the results because the best ads and tv spots resulted from knowing WHO I was speaking to. Below is a free document that I use to squeeze target market info from clients who are not tied to agencies. I've used some version of it for over 2 decades. http://webpreppro.com/freestuff.shtml<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('40211','Anne Moss'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('40211','Anne Moss','Great article. Generic on the web these days equals disaster. People concentrate on getting the site up and then marketing it, leaving out the part where they need to define the market and create a website as a sales and marketing tool. When I worked at advertising agencies, we called them focus groups and clients paid hundreds of thousands to millions for this target market research. As a copywriter, I loved getting the results because the best ads and tv spots resulted from knowing WHO I was speaking to. Below is a free document that I use to squeeze target market info from clients who are not tied to agencies. I\'ve used some version of it for over 2 decades.\r\nhttp:\/\/webpreppro.com\/freestuff.shtml'); return false;">Quote</a></div> Great article. Generic on the web these days equals disaster. People concentrate on getting the site up and then marketing it, leaving out the part where they need to define the market and create a website as a sales and marketing tool. When I worked at advertising agencies, we called them focus groups and clients paid hundreds of thousands to millions for this target market research. As a copywriter, I loved getting the results because the best ads and tv spots resulted from knowing WHO I was speaking to. Below is a free document that I use to squeeze target market info from clients who are not tied to agencies. I’ve used some version of it for over 2 decades.
http://webpreppro.com/freestuff.shtml
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]]> By: This Week In SEO - 3/16/07 | TheVanBlog http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-40072 This Week In SEO - 3/16/07 | TheVanBlog Wed, 30 Jan 2008 04:42:15 +0000 http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-40072 [...] How to Target Your Perfect Customer [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('40072','This Week In SEO - 3\/16\/07 | TheVanBlog'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('40072','This Week In SEO - 3\/16\/07 | TheVanBlog','&#91;...&#93; How to Target Your Perfect Customer &#91;...&#93;'); return false;">Quote</a></div> [...] How to Target Your Perfect Customer [...]
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]]> By: Mike http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-37398 Mike Mon, 09 Apr 2007 17:17:25 +0000 http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-37398 For me, I have a heard time getting data from some clients. They usually send me a copy of the product or a sample, plus the info on my client questionnaire and a few previous promotions and that's it. Trying to get the info you need from them can sometimes be like pulling teeth. You ask and ask for it but don't receive it and the clock is ticking by when your project must be turned in so you sometimes have to just work with what you have.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('37398','Mike'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('37398','Mike','For me, I have a heard time getting data from some clients. They usually send me a copy of the product or a sample, plus the info on my client questionnaire and a few previous promotions and that\'s it. Trying to get the info you need from them can sometimes be like pulling teeth. You ask and ask for it but don\'t receive it and the clock is ticking by when your project must be turned in so you sometimes have to just work with what you have.'); return false;">Quote</a></div> For me, I have a heard time getting data from some clients. They usually send me a copy of the product or a sample, plus the info on my client questionnaire and a few previous promotions and that’s it. Trying to get the info you need from them can sometimes be like pulling teeth. You ask and ask for it but don’t receive it and the clock is ticking by when your project must be turned in so you sometimes have to just work with what you have.
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]]> By: This Week In SEO - Business Online Blog http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-37145 This Week In SEO - Business Online Blog Sat, 31 Mar 2007 19:29:54 +0000 http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-37145 [...] How to Target Your Perfect Customer [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('37145','This Week In SEO - Business Online Blog'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('37145','This Week In SEO - Business Online Blog','&#91;...&#93; How to Target Your Perfect Customer &#91;...&#93;'); return false;">Quote</a></div> [...] How to Target Your Perfect Customer [...]
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]]> By: A Mini Case Study: "Know Thy Audience"–and the Benefits of Having Fun http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-36336 A Mini Case Study: "Know Thy Audience"–and the Benefits of Having Fun Mon, 19 Mar 2007 06:14:37 +0000 http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-36336 [...] Brian Clark covers the blogger’s version in his “Who Do You Think You’re Talking To?” post, and Michel Fortin pretty much nails it in “How to Target Your Perfect Customer.” [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('36336','A Mini Case Study: &quot;Know Thy Audience&quot;&#8211;and the Benefits of Having Fun'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('36336','A Mini Case Study: &quot;Know Thy Audience&quot;&#8211;and the Benefits of Having Fun','&#91;...&#93; Brian Clark covers the blogger&#8217;s version in his &#8220;Who Do You Think You&#8217;re Talking To?&#8221; post, and Michel Fortin pretty much nails it in &#8220;How to Target Your Perfect Customer.&#8221; &#91;...&#93;'); return false;">Quote</a></div> [...] Brian Clark covers the blogger’s version in his “Who Do You Think You’re Talking To?” post, and Michel Fortin pretty much nails it in “How to Target Your Perfect Customer.” [...]
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]]> By: This Week In SEO - 3/16/07 - TheVanBlog http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-36202 This Week In SEO - 3/16/07 - TheVanBlog Sat, 17 Mar 2007 01:38:05 +0000 http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-36202 [...] How to Target Your Perfect Customer [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('36202','This Week In SEO - 3\/16\/07 - TheVanBlog'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('36202','This Week In SEO - 3\/16\/07 - TheVanBlog','&#91;...&#93; How to Target Your Perfect Customer &#91;...&#93;'); return false;">Quote</a></div> [...] How to Target Your Perfect Customer [...]
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]]> By: Katie Riker Sternberg http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-36085 Katie Riker Sternberg Wed, 14 Mar 2007 12:37:05 +0000 http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-36085 What's amazing about analyzing target market demographics and psychographics is that this exercise doesn't have to be hard or complicated. As you so accurately write in your blog, simply asking current clients is a great way to do inexpensive and effective market research. So many of our clients think market research has to a long expensive ordeal -- and while sometimes that is true -- short surveys, questions at a register, etc. can also be effective.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('36085','Katie Riker Sternberg'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('36085','Katie Riker Sternberg','What\'s amazing about analyzing target market demographics and psychographics is that this exercise doesn\'t have to be hard or complicated. As you so accurately write in your blog, simply asking current clients is a great way to do inexpensive and effective market research. So many of our clients think market research has to a long expensive ordeal -- and while sometimes that is true -- short surveys, questions at a register, etc. can also be effective.'); return false;">Quote</a></div> What’s amazing about analyzing target market demographics and psychographics is that this exercise doesn’t have to be hard or complicated. As you so accurately write in your blog, simply asking current clients is a great way to do inexpensive and effective market research. So many of our clients think market research has to a long expensive ordeal — and while sometimes that is true — short surveys, questions at a register, etc. can also be effective.
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]]> By: Here's Monday Reading Material While I'm in Austin | Copyblogger http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-36020 Here's Monday Reading Material While I'm in Austin | Copyblogger Mon, 12 Mar 2007 16:39:16 +0000 http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-36020 [...] Michel Fortin tells you how to target your perfect customer. [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('36020','Here\'s Monday Reading Material While I\'m in Austin | Copyblogger'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('36020','Here\'s Monday Reading Material While I\'m in Austin | Copyblogger','&#91;...&#93; Michel Fortin tells you how to target your perfect customer. &#91;...&#93;'); return false;">Quote</a></div> [...] Michel Fortin tells you how to target your perfect customer. [...]
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]]> By: Attracting the Right Customers… http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-35352 Attracting the Right Customers… Wed, 28 Feb 2007 02:55:08 +0000 http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-35352 [...] http://www.michelfortin.com/how-to-target-your-perfect-customer/ [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('35352','Attracting the Right Customers&#8230;'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('35352','Attracting the Right Customers&#8230;','&#91;...&#93; http:\/\/www.michelfortin.com\/how-to-target-your-perfect-customer\/ &#91;...&#93;'); return false;">Quote</a></div> [...] michelfortin.com/how-to-target-your-perfect-customer/ [...]
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]]> By: Benedict Manovill http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-35141 Benedict Manovill Sun, 25 Feb 2007 15:22:09 +0000 http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-35141 Hi Michel, Thank you for a great blog. This is one of the most difficult problems copywriters have to deal with. While I was running my business offline, my clients were parents with small children. Online, however, most of my sales are to adults who want a special gift for their boyfriend or girlfriend. A close second is birthday gifts for adults. I suspect this may change again. I now simply target people who would want personalized gifts. Thanks again for tackling a difficult aspect of copywriting. Kindest regards, Benedict Manovill<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('35141','Benedict Manovill'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('35141','Benedict Manovill','Hi Michel,\r\n\r\nThank you for a great blog. This is one of the most difficult problems copywriters have to deal with. While I was running my business offline,\r\nmy clients were parents with small children. Online, however, most of \r\nmy sales are to adults who want a special gift for their boyfriend or girlfriend.\r\n\r\nA close second is birthday gifts for adults. I suspect this may change again. \r\n\r\nI now simply target people who would want personalized gifts. \r\n\r\nThanks again for tackling a difficult aspect of copywriting.\r\n\r\nKindest regards,\r\nBenedict Manovill'); return false;">Quote</a></div> Hi Michel,

Thank you for a great blog. This is one of the most difficult problems copywriters have to deal with. While I was running my business offline,
my clients were parents with small children. Online, however, most of
my sales are to adults who want a special gift for their boyfriend or girlfriend.

A close second is birthday gifts for adults. I suspect this may change again.

I now simply target people who would want personalized gifts.

Thanks again for tackling a difficult aspect of copywriting.

Kindest regards,
Benedict Manovill

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]]> By: John Doe http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-35095 John Doe Sat, 24 Feb 2007 14:49:54 +0000 http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-35095 Heh, what if they say: "We are not bothered hiring you because you're so new to copywriting (I am new to copywriting but in B2B market since 2004) and the only reason we hired you because you're so cheap,". If they were in front of me, the first thing they get not, sorry I am _______ but one hit directly to his face. Anyway, thanks for your reply. Will take note of that.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('35095','John Doe'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('35095','John Doe','Heh, what if they say: \"We are not bothered hiring you because you\'re so new to copywriting (I am new to copywriting but in B2B market since 2004) and the only reason we hired you because you\'re so cheap,\".\r\n\r\nIf they were in front of me, the first thing they get not, sorry I am _______ but one hit directly to his face.\r\n\r\nAnyway, thanks for your reply. Will take note of that.'); return false;">Quote</a></div> Heh, what if they say: “We are not bothered hiring you because you’re so new to copywriting (I am new to copywriting but in B2B market since 2004) and the only reason we hired you because you’re so cheap,”.

If they were in front of me, the first thing they get not, sorry I am _______ but one hit directly to his face.

Anyway, thanks for your reply. Will take note of that.

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]]> By: Robert Moment http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-35094 Robert Moment Sat, 24 Feb 2007 14:20:42 +0000 http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-35094 Michel, Great blog post ! You are on point with "How to Target Your Perfect Customer". This is a critical step in starting a successful small business. The failure rate of small businesses would be greatly reduced if more thought and research were given to defining the perfect client/customer. Robert<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('35094','Robert Moment'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('35094','Robert Moment','Michel,\r\n\r\nGreat blog post !\r\n\r\nYou are on point with \"How to Target Your Perfect Customer\". This is a critical step in starting a successful small business. The failure rate of small businesses would be greatly reduced if more thought and research were given to defining the perfect client\/customer. \r\n\r\nRobert'); return false;">Quote</a></div> Michel,

Great blog post !

You are on point with “How to Target Your Perfect Customer”. This is a critical step in starting a successful small business. The failure rate of small businesses would be greatly reduced if more thought and research were given to defining the perfect client/customer.

Robert

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]]> By: IMRecap.com - Are You Current? » Blog Archive » Aiming for the Perfect Customer http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-35078 IMRecap.com - Are You Current? » Blog Archive » Aiming for the Perfect Customer Sat, 24 Feb 2007 07:05:28 +0000 http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-35078 [...] Read Michael’s tips on going for your target market: Target Your Customers [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('35078','IMRecap.com - Are You Current? &raquo; Blog Archive &raquo; Aiming for the Perfect Customer'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('35078','IMRecap.com - Are You Current? &raquo; Blog Archive &raquo; Aiming for the Perfect Customer','&#91;...&#93; Read Michael&#8217;s tips on going for your target market: Target Your Customers &#91;...&#93;'); return false;">Quote</a></div> [...] Read Michael’s tips on going for your target market: Target Your Customers [...]
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]]> By: Michel Fortin http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-35067 Michel Fortin Sat, 24 Feb 2007 01:12:41 +0000 http://www.michelfortin.com/how-to-target-your-perfect-customer/#comment-35067 John, If they don't want to release information, then you either don't have a non-disclosure/confidentiality agreement, they don't trust you, or they are purposefully witholding information for other reasons. As a copywriter with your client's best interest at heart, it is your duty to know more about who you're writing to. If they don't want to reveal that information, you better move on to a better client, or make sure <ins datetime="2007-02-24T01:19:13+00:00">they know</ins> their results are going to be far less than what they would want from hiring you.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('35067','Michel Fortin'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('35067','Michel Fortin','John,\r\n\r\nIf they don\'t want to release information, then you either don\'t have a non-disclosure\/confidentiality agreement, they don\'t trust you, or they are purposefully witholding information for other reasons.\r\n\r\nAs a copywriter with your client\'s best interest at heart, it is your duty to know more about who you\'re writing to. If they don\'t want to reveal that information, you better move on to a better client, or make sure <ins datetime=\"2007-02-24T01:19:13+00:00\">they know<\/ins> their results are going to be far less than what they would want from hiring you.'); return false;">Quote</a></div> John,

If they don’t want to release information, then you either don’t have a non-disclosure/confidentiality agreement, they don’t trust you, or they are purposefully witholding information for other reasons.

As a copywriter with your client’s best interest at heart, it is your duty to know more about who you’re writing to. If they don’t want to reveal that information, you better move on to a better client, or make sure they know their results are going to be far less than what they would want from hiring you.

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