Gary Halbert Call Part 4 of 4

Michel: Yeah, doc­tors all ****. The ques­tion is what are those pills? Actu­ally I can rep those weights 30 times and there is such a pill, but I didn’t get it from a Hait­ian woman. But I was just illus­trat­ing the cor­rect­ness that, that peo­ple have lost the art of storytelling.

Gary: Well you just kept me riv­eted there, well, when­ever you were telling me that. And that’s, it’s sort of what John Carl­ton says. If you were to sell some­thing don’t think about sell­ing it in a busi­ness room or some­thing. Think about meet­ing your friend at a bar some­where, just shoot­ing the breeze, and, and, there’s a prod­uct that you have that you’re so excited about, what would you say to that per­son? Would you, you know, use this third per­son high falutin’ cor­po­rate speak or would you be per­son­able and tell sto­ries about it?

You know, hey, this, this is what hap­pened to me the other day, or guess what hap­pened to me, or what­ever. And, and, this is some­thing I think a lot of peo­ple are miss­ing in their copy, espe­cially uh, one of the ques­tions I get in, in the list of ques­tions that we’ve got­ten was a lot of peo­ple say, “Well, I don’t have a story to tell. How do I come up with a story?”

Well you do have a story to tell. You haven’t done enough research. There’s a story within every­thing. John’s one-​​legged golfer ad is, you know, he, he dug for three days inter­view­ing those peo­ple until one of them men­tioned well, you know, he’s only got one leg. And John said, “What? This guy’s hit­ting the ball 350 straight yards down a fair­way with one, and he’s only got one leg and you didn’t think that was impor­tant enough to men­tion?” And then the head­line became “one-​​legged golfer,” you know.

Michel: That, that’s exactly what–

Gary: And, and if they don’t, if you don’t have a story you haven’t dug hard enough. And remem­ber this. When Claude Hop­kins was asked to do a beer com­mer­cial he couldn’t find any­thing that would dis­tin­guish that beer from the oth­ers as far as telling the story, but he noted all the pre­cau­tions they took to make that beer clean and ster­ile. And he told that story.

Now, all the other beer com­pa­nies did the same thing, but he’s the only one that told the story, and he put that beer on the map. There is a story in every­thing, but you’ve gotta dig for it. And you know one thing, what do most copy writ­ers do wrong? They don’t work.

Michel: Yeah, exactly.

Gary: They don’t work. You know, they’re look­ing for an easy way, a magic pill, a free­bie. You know, blah blah blah. You’ve gotta put your ass into this. You’ve gotta live it. You’ve gotta become obsessed by it. But it’s worth it.

Michel: Well this is a, a ques­tion I was also asked was how do you get in the minds of prospects?

Gary: Well, I, I remem­ber read­ing that ques­tion. And, and a related ques­tion was how impor­tant do you think it is to inter­view a prospect.

Michel: Yes, yes.

Gary: Now the per­son that asked that ques­tion should also be beaten. I wish there were ways that we had, you know, I think there are stu­pid ques­tions. Every­body says no ques­tion is stu­pid, and you know, if you don’t know the answer. I dis­agree. I think that’s a stu­pid ques­tion. But I’m gonna give an answer anyway.

You, you get in the mind of your prospect by hang­ing out with him, by inter­view­ing them, by read­ing about them, by ask­ing ques­tions about them, etc. etc. etc. You get it by work, and you don’t get it by guess­ing what they’re like. And a big mis­take every­body makes is they pre­sume that every­body else thinks the way they do about things. And they don’t. They don’t. They think very, very dif­fer­ently about things. You know?

I had an expe­ri­ence yes­ter­day, it was kinda sober­ing. Uh, some­times it’s dif­fi­cult to call my girl­friend in Costa Rica and for her to call me, cause the phone ser­vice is not per­fect. So I have a voice mail that there’s no phone to the voice mail, but I leave mes­sages for her and she leaves mes­sages for me back when we can’t get to each other.

And I mis­tak­enly, God, I, Jesus, I for­got that Sun­day was her birth­day. God for­give me. And uh, she had told me, and, and this is another exam­ple of my stu­pid­ity, that her birth­day was gonna be Sun­day, but she didn’t care about birth­days, you know.

Well, Sun­day she calls me up. She calls the voice mail and she says, “You know, today is my birth­day, and everybody’s been call­ing me to say happy birth­day, and all my fam­ily, and all my friends, but the call I wanted was from my cora­zon and I call here and there’s no mes­sage.” Because I’d changed the mes­sage to, “Hi this is Gary,” you know, “If you’ll leave your name and num­ber I’ll get back to you as soon as I can.” And she said, she just called and said, “My name is Sirian Piedra. My number’s 833‑0754. Please call me when you can.” On her birthday.

Well, that’s a lit­tle sign that I’d screwed up. So the next, but I hadn’t changed the mes­sage. Even though I’d went out and bought her some nice birth­day things and every­thing, and she called up, and see I thought it’d be effi­cient if I could use that voice mail when peo­ple wanna call me. ‘Cause other than email there’s no way to get to me, you know, unless you just mag­i­cally call me and I hap­pen to be home, because I get an aver­age of 600 calls a week. I can’t take them.

But I thought, you know, it’d be effi­cient if some­body wanted to know my num­ber I’d give them that num­ber, you know, for a cou­ple of days.

Well, it was effi­cient. But you know what? I can get another voice mail for seven bucks a month, and you know what? My girl­friend thinks that’s her voice mail. That’s hers. It doesn’t mat­ter that I spent hun­dreds of dol­lars buy­ing her a gift. It doesn’t mat­ter that I had me and my friend Hank sing Happy Birth­day after she bitched about it. That was her email. That was her voice mail, you get it? That was hers.

Michel: Um hm.

Gary: And here I was, using it as a con­ve­nient method for other peo­ple to leave me mes­sages. So just because I’ve got­ten older doesn’t mean I’ve got­ten smarter.

Michel: Great Gary, thank you. That was, that was awe­some. I think one of the things that a lot of peo­ple also tend to, um, to, to for­get when, espe­cially when they’re writ­ing copy, is uh, you know, there’s, there’s, there’s always a good hook lying some­where. John Carl­ton is a big preacher of find­ing the hook, the one thing…

Gary: He’s as good as they get at find­ing them, man.

Michel: And, and the thing that I also tend to do a lot is to not only inter­view the client or inter­view the prospect, but at the same time is to get to use the prod­uct as much as I pos­si­bly can. And a lot of peo­ple tend to say, “Well, I, I don’t think my client’s gonna do this or my client’s gonna do that.”

Kennedy says it best, he says that peo­ple have this ten­dency, this error to think that their, that they are their own client, when they’re not. You’re never your own client.

Gary: Well first of all, um, only about half the time do I do a job that peo­ple hire me to do. Instead I do the job they need done. They don’t know what job it is they need done. That’s why I haven’t taken very many ques­tions, cause most of the peo­ple lis­ten­ing to me don’t know the right ques­tions to ask. That’s no sin. Nobody does, in the begin­ning, you know, of anything.

Michel: Well, you know, it’s a great thing, and I want to stop you, Gary, for a sec, because one of the ques­tions I got was stu­pid for me, was um, um, “I have a prod­uct. How do I sell it?” And I, I almost feel like send­ing them your newslet­ter issue about a starv­ing crowd.

Gary: Well you’re free to send it to them, but um, you know, um, peo­ple think if you’re a good enough copy­writer you can sell any­thing to any­body. Like, and I really can­not sell refrig­er­a­tors to Eski­mos. I can con them, I can lie to them and make them think they’re space heaters, but the mar­ket is the very most impor­tant thing. And another piece of advice, uh, I’m going to give, and I’m gonna tell you a cou­ple of things that are really impor­tant to get in before this call is over. Every one of you should have the SRDS mail­ing list book.

Michel: Um hm.

Gary: You can get it online, you can get it at the library. It’s non-​​circulating. And it tells you about every mail­ing list avail­able in the United States, tells you how big the list is, how fresh the list is, and what the unit of sale was.

Now there’s a big dif­fer­ence between this list and Google adwords or any­thing like that, cause this isn’t a list of what peo­ple like or are inter­ested in, it’s what they paid for. It’s what they will pay for. And even if you’re on the net this is more valu­able than any other resource. Actu­ally you can get this on the net. There’s noth­ing as valu­able as that.

And I’m going to tell all of you how to tell if you are wor­thy of the title “copy writer.” Every one of you. If you can’t pass this test you should never take a dol­lar from any­body else for writ­ing copy from them.

ou should go through the SRDS mail­ing list book and pick out what you think is the hottest list you can find. The, the list of the hun­gri­est fish out there, and you should con­cep­tu­al­ize an infor­ma­tion prod­uct for that list. And then you should make a mail­ing to that list to sell that infor­ma­tion product.

And let me tell you a really cheap way to get an infor­ma­tion prod­uct. And you know, this is, one thing I learned from Jay Abra­ham. He’s the best guy in the world to brain­storm with. And Jay Abra­ham taught me how to work with him. I made three quar­ters of a mil­lion dol­lars brain­storm­ing with Jay for 30 min­utes. Me and John Carl­ton, with a copy, I went out and mailed 800 let­ters and made three quar­ters of a mil­lion dollars.

Michel: Wow. Wow.

Gary: The guy’s bril­liant. But, but Eric taught me how to work with him. But if you’re gonna ever work with Jay you get him in a hotel room. You make every­body turn off all the cell phones. By the way, Ron LeGrand says you can guess the person’s amount of money in their bank account by how many times their cell phone goes off when you’re talk­ing to them. It should never go off. It’s an insult.

And, but any­way, you put Jay in the hotel room. You have two big strong guys in a limo go get him. You bring him to the hotel room, you lock the door, you take the phone off the hook, you stop all calls, and you inter­view him, and you have a tape recorder on. And the first time Jay says, “Oh yeah, that’s a good idea. I’ve got a let­ter that explains that back at the office, and I’ll mail it to you soon as I get back.”

You have the big guys hit him in the mouth a few times. Because what you don’t get from Jay in that room you’re not gonna get from him. So I don’t know what that related to, I was, I was talk­ing about, I was babbling–

Michel: No, no, that’s about brain­storm­ing, which is good.

Gary: Oh yeah.

Michel: About com­ing up with a good hook or a good story or, or, you know, when peo­ple have a hard time you can, com­ing back to the issue of writer’s block, because some peo­ple say, “Well, I don’t have either a USP,” or “I don’t have a hook,” or “I’m writ­ing copy for some­body else, what do I do to find that one hook?” And, and I think brain­storm­ing is a good point, and–

Gary: Well see, what, what a lot of you peo­ple on this call are doing is you’re cen­sor­ing your­self, fig­ur­ing the client’s not gonna like this. His wife’s not gonna like this. It’s, this is not gonna get by the reg­u­la­tory agencies.

You have a built-​​in cen­sor. You’ve gotta kill that built-​​in cen­sor. Just write full out, write from the begin­ning. And the way you get the answers to this thing is you get his prod­uct, you get his tes­ti­mo­nial, you get all his pre­vi­ous adver­tise­ments, all his pre­vi­ous con­trols, you inter­view him, you inter­view his men, you inter­view the cus­tomers, etc. etc. etc. You know, writ­ing is like the tip of an ice­berg. I did a, I did a piece for uh, Donna Mills, who was the star of Knots Landing.

Michel: Um hm.

Gary: And she was sell­ing, uh, uh, beauty prod­ucts for the eyes. And I was out in Santa Mon­ica, Cal­i­for­nia doing this, you know, and I just inter­viewed her. She was a really sweet lady. And uh, some­body said, “Man, you’re really good.” They said, “You’re fast, too.” They said, “How long did it take you to write that ad?” And I said, “Thirty-​​three years and 45 minutes.”

Michel: Per­fect. Well said.

Gary: And that was it. You know, and what you’ve gotta do is, John had some­thing like, I would like to play the gui­tar like John Carl­ton can. And he, he, he knows every song in the world. He can make the gui­tar talk.

And I tell him I want to do that, and what’s the secret? And he says, “When there, when a new guy tells an old hand to play the gui­tar, he’s taken up the gui­tar, they ask him two ques­tions. And the first ques­tion is a trick ques­tion. How many lessons do you take a week? And it doesn’t mat­ter what the answer is.

And then it says how many hours do you prac­tice a day?” And John says, and it’s true, this is the answer to a lot of things. Ten thou­sand hours. And you know, I sat and fig­ured out, I, I wrote win­ners before I became Gary Hal­bert. I first found my voice in the mid 1970s, and I have been writ­ing since 1968. And it came out to about 10,000 hours. You’d bet­ter put your 10,000 hours in, cause you aint gonna do it otherwise.

If you want to write copy like Ben­civenga, Hal­bert, Carl­ton, Scott Hanes, you know, a few other peo­ple, about 10,000 hours from now if you put it in you’ll have it. And you need to start tomorrow.

What you need to do is start with my let­ters or somebody’s let­ters, and you need to write them out, in your own hand­writ­ing, and you should do that every work­ing day for the rest of your life, or at least until you’ve got 10,000 hours. See, I don’t use tem­plates any­more cause they’re all embed­ded in my wiring. But you, you, most of you are not there yet. You’ve gotta get that embed­ded in your wiring.

Michel: I think it’s a good point to also say that you’ve gotta start right away. One of the things I’ve learned that, well, I wouldn’t say I’ve learned it but some­thing that really hit me in the back with a ham­mer about it is some­thing John Reese taught me when I was writ­ing copy­for him, and actu­ally when I saw him speak at a sem­i­nar was, you know, if you want to write, if you want to learn how to write copy write any­thing and put it up on the inter­net, and real­ize that that is going to be the worst it’s ever going to be. Now your job is to improve the sucker.

Gary: John’s a genius. He–

Michel: Absolutely.

Gary: He’s exactly right. He’s a genius. He’s got it exactly right.

Michel: Because all the peo­ple ask me, “How do you become a great copy writer­like you, Michel?” And I would answer, not nec­es­sar­ily the same way you do, you just did, Gary, but I would say, “I’m not a really good copy writer. I’m a fanat­i­cal tester, and I’ve writ­ten copy for fanat­i­cal testers,” and I’ve been lucky enough and priv­i­leged enough to have writ­ten copy. I’ve writ­ten copy that were winners.

But when I write copy for testers I know what works and I know what doesn’t, and I just keep on improv­ing it. And John Reese really hit me in the back of the head with that ham­mer because a lot of times, some­times in that, it comes back to what you’re say­ing about censoring.

Some­times I would write a sales let­ter and I would go back and, and just, you know, pull my hair out, because I’m try­ing to fig­ure out is there a bet­ter way of say­ing this? Who cares. Put it up. Test the sucker and improve on it. It’s the worst it’s ever going to be.

Gary: Well I’ll tell you what, Michel. You may have made the most impor­tant point of the evening. My friend Joaquin DePosada puts it another way pretty suc­cinctly. Any­thing worth doing is worth doing poorly. And you know, I used to never want to do any­thing unless I was already good at it. Well you’re never already good at any­thing, you know, your first time out the box.

Michel: Right.

Gary: You know, there was a pro play­ing in a Pro Am tour­na­ment, and the ama­teur said, “I’m embar­rassed to play with you,” and he said, “Why?” He says, “Cause your fair, you know, your T-​​shots are straight down the mid­dle,” he says, “Your approach shots from, you know, fair­way shots are great, you’re great around the green, you’re a great put­ter.” And the pro said to him, “Well don’t you think it would be a lit­tle strange after 20 years if I didn’t play like this?” And the ama­teur was com­par­ing him­self to some­body who had done the 10,000 hours.

Michel: Right.

Gary: And, and, and I wanna make what I think is a point of supreme impor­tance. The, the un, the accel­er­a­tion of the accel­er­a­tion is accel­er­at­ing. That’s my way of say­ing it. There is no way that any­body on this call knows what they’re going to be doing 24 hours from now, five years from now, five months from now, five hours from now. You can have a Christo­pher Reeves moment at any time. You’d bet­ter do what you’re gonna do right now.

In fact me and Mongo have come up to some, Mongo’s Scott Hanes, we believe it so strongly that if exer­cise is your pri­or­ity, or writ­ing copy, you know when you do it? You do it imme­di­ately when your feet hit the floor, before you even make up your bed. Because the chances are any­thing you don’t do imme­di­ately upon get­ting out of bed, life is going to crowd that in on you and you’re not gonna do it.

Well, I’ll put off exer­cis­ing til just after lunch. Well, you know, I’ll put it off til din­ner. You know, blah blah blah. The only thing that for sure gets done is what you do imme­di­ately upon get­ting out of bed. And another thing I will tell you, and it’s about time to con­clude this, I think -

Michel: Yes.

Gary: But um, I’m gonna tell you a true story, and not only do you not know where you’re going to be, you don’t know what strange thing is going to hap­pen to you. And I’m gonna tell you about a strange thing that hap­pened to me, and I think it gave me a big advan­tage over every­body else at a very early age.

I was only 20. And I’ve told this story in sem­i­nars, and I once told it, and there was an 85-​​year-​​old school teacher in the front row from Alaska, and I thought she might be embar­rassed that I was telling this story, but she laughed so hard I started wor­ry­ing she was gonna have a heart attack right there.

And I’m gonna tell you a story, and, and I want you to know, this could’ve hap­pened to you. That this really hap­pened to me when I was 20 years old.

I was a mil­i­tary police­man. I was in Ger­many, and um, I was on patrol duty with another MP. I still remem­ber it, he’s a big guy named Deroy. We got called to the sta­tion and we had to strip off our uni­forms and stand in a line up, uh, and there was a Ger­man civil­ian there, and he, you know, was try­ing to pick one of us out of a lineup. When this lineup was over they told every­body to go but me. The Ger­man civil­ian had picked me out of the lineup.

And let me tell you what hap­pened before that. That I was a great joke­ster, and when we stood role call before we went on duty, just like you see in the police shows, you know, they tell you the crim­i­nals to watch out for, this guy raped so and so, this guy broke into this con­ve­nience store, etc. etc., well there was a guy who uh, broke into a farm, a guy’s barn.

A farmer’s barn. And he sodom­ized the farmer’s cow. The farmer came out and caught him, and he hit the farmer, knocked him down, knocked over the bucket, which knocked over a can­dle, which started a fire, and then he ran off the property.

Now when you’re in the mil­i­tary all of your cloth­ing, you have your ser­ial num­ber in there. And I had an over­seas cap that was too small for me so I had thrown it away. And the guy who did this was actu­ally wear­ing my over­seas cap, and it fell off, and it was left at the scene. So they already had a predilec­tion to think it was me.

Now, my life went in the blink of an eye from being an upstand­ing do-​​right MP to a guy who is under arrest for sodom­iz­ing a cow. And I want to tell you how that changed my life.

They only allowed me to do two things. I could stand role call and I could go to the mess hall to eat. And when I would go to role call, you know, they would say, “Smith,” “Here Sergeant.” “Downs.” “Here Sergeant.” “Baker.” “Here Sergeant.” They’d say “Hal­bert,” and 600 guys’d go, “Mooooo,” like that.

And you know, I couldn’t even imag­ine that I was in such a sit­u­a­tion. I was engaged to a Ger­man girl that I later mar­ried. Her par­ents hated me. Can you see me, and this is true, sit­ting there try­ing to explain to them why they have to come down to the mil­i­tary police sta­tion and explain where I was on a cer­tain night, because I was under arrest for hav­ing sex with a farm animal.

I really, that really hap­pened to me. And, and I had to take a lie detec­tor test. I won’t even go into that, but I think you will admit that is a bizarre thing. Now they caught the guy who did it, he was a Puerto Rican who stole my hat. It’s a good thing I didn’t catch him because I would’ve killed him, you know? I mean, but that’s how bizarre life can turn on a dime. And I learned that at 20 years old.

And I’ve also learned don’t, you know, the future, if you want to make God laugh tell him about your plans. Tell God about your plans if you want to make him laugh. And the point is, you want to be a great copy­writer, you want to be a great mar­keter, and you want to achieve all these things, do it right now. Tomor­row might, tomor­row is promised to no man. And if all of you peo­ple enjoy this two hours of rant­ing of a mad­man and you want to do it again, we’ll do it again.

Michel: Thanks Gary.

Gary: As long as some­body sends me their snail mail address.

Michel: Well uh -

Gary: If anybody’s inter­ested we’ll do this again. If you want to do it in a week or two I’m up for it. Because maybe I’ll even answer ques­tions next time.

Michel: Alright, I have, just because I men­tioned my email for, for that lit­tle call, I’ve got­ten over 200 emails right now wait­ing for me. Um, I want to thank you, Gary. My God, this has been the most, the best two hours I’ve ever spent.

And of course, any time with you is, is just fab­u­lous, but, and I know that you don’t like to be put on a pedestal, but, but I do look up to you a lot, and I think that this has just been a phe­nom­e­nal two hours. I just want to -

Gary: I would ask you one favor.

Michel: Sure.

Gary: Don’t ever describe me to any­one as being sane.

Michel: I, I, I told a lot of peo­ple that lis­tener dis­cre­tion is advised when­ever I emailed them. But I want to thank, thank just one per­son before we end this call, and it’s Peter Stone.

Gary: For sure.

Michel: Peter is a per­son that brought us together. Peter’s also a phe­nom­e­nal copy­writer. He’s done some, some work for me, he’s my edi­tor, he’s my fresh pair of eyes some­times when I’m too wrapped up and I’m doing, I’m writ­ing copy some­times five, ten, even 15 sales let­ters in one month, I just, I can’t han­dle the, the workload.

So some­times he’s there to look at my copy and tell me what’s wrong and what’s not. And I look at it and I say, “My God, this man is bril­liant.” Peter​stonecopy​.com is his email, uh, his web site address. And I want to thank Peter. And Gary, you’ve been, you’re the man. And I, want to thank you so much for -

Gary: I’d be the last to deny it.

Michel: Oh I’m sure you are. And I, and I–

Gary: And if any­body wants to they can email me at nosexgary@​aol.​com and say things like “I really enjoyed your call.” Now if you have neg­a­tive com­ments I don’t want to hear them. You know, I just want pos­i­tive com­ments. I don’t want the truth nec­es­sar­ily. You can email me and lie to me.

Michel: Great.

Gary: You know, I’d rather have a, a, a lie that made me feel good than a truth that made me feel bad, you know? I’ve got a, enough to, but I really do try and make my lessons impor­tant. I’m very pas­sion­ate about teach­ing peo­ple, and, cause there’s so much garbage out there. You know, there are peo­ple teach­ing mar­ket­ing that, they’ve never learned it. They have no right to be teach­ing it, you know?

Michel: Absolutely.

Gary: And, and I know what it’s like to be broke, and I’ve lit­er­ally, I’ve been in a run­ning house with no water and util­i­ties because I spent the money on postage for orders that didn’t materialize.

Michel: Well, me and John Reese were chat­ting one day about that because there was a time when we were both, uh, I was bank­rupt, and I was lit­er­ally eat­ing, you know those lit­tle pack­ages of, of Ramen noodles?

Gary: Yeah.

Michel: For 25 cents or a quar­ter. I lived on that for six months. And, and, and exactly what you just said, Gary. Is that nobody really knows how to mar­ket if they don’t, if they haven’t gone through the school of hard knocks. So–

Gary: But some­body find me that cell phone.

Michel: Great.

Gary: Oh wait. Wait wait wait wait wait wait wait wait wait wait wait, I’ve got one more thing.

Michel: Go ahead.

Gary: It’s really kind of impor­tant. Uh, this will kind of inter­est, uh, some of you. Uh, I have a friend, he’s a para­plegic named Dave Kekich, and he’s a mul­ti­mil­lion­aire, and Dave Kekich, uh, is work­ing with another guy, and they have a piece of soft­ware that is really pretty, uh, I’m look­ing to uh, I think this is it. I’ll tell you what this soft­ware does. And I’m not a geek, so the impor­tance of it can be gauged by the other geeks here.

Um, it’s called Intel­lim­ine, and uh, Intel­lim­ine LLC owns exclu­sive com­mer­cial licenses to tech­nol­ogy which searches the Inter­net glob­ally in 61 lan­guages for indi­vid­u­als with a high level of inter­est in any sub­ject, prod­uct or ser­vice. This tech­nol­ogy was devel­oped under fed­eral gov­ern­ment con­tracts with the objec­tive of search­ing the web for terrorist-​​related chatter.

It has been suc­cess­fully deployed for sev­eral U.S. gov­ern­ment agen­cies for a grow­ing num­ber of com­mer­cial enter­prises who are find­ing new prospects and open­ing new busi­nesses at near zero up-​​front mar­ket­ing expense.

The Intel­lim­ine data min­ing tech­nol­ogy is designed to bring any selected client in nearly any indus­try to mar­ket dom­i­nance. Our test indi­cates the abil­ity to iden­tify mil­lions of cus­tomers world­wide who we can then con­tact with spe­cific and highly moti­va­tional emails and all at vir­tu­ally no cost.

More­over, the soft­ware is intel­li­gent. It con­tin­ues to refine its searches and con­tin­u­ally add email addresses as it gets smarter about the sub­ject it is seek­ing. We believe this tech­nol­ogy can be devel­oped to the point where it reverses the typ­i­cal web search.

Today a searcher goes to Google, Yahoo or Ask Jeeves to find infor­ma­tion. A typ­i­cal search uncov­ers hun­dreds or even thou­sands of hits, which must then in turn be researched to uncover infor­ma­tion the searcher is seeking.

Our knowl­edge plat­forms, on the other hand, are well-​​organized resources elim­i­nat­ing the need for search­ing in the cur­rent man­ner and cre­at­ing excep­tional loy­alty among our users, who then can be offered prod­ucts and ser­vices in which we have own­er­ship or shared rev­enue inter­est. In other words, the tech­nol­ogy promises to pro­vide us with a con­tin­u­ous stream of new prospects at near zero cost, and there’s some more about this stuff, but basi­cally, uh, what this stuff does is it, Dave was telling me about it today.

It scours the Inter­net and only gives you names of peo­ple who are really inter­ested, uh, here’s the rest of it real quickly. Only rep­re­sents the biggest, um, the biggest expertise.

An impor­tant aspect of our strat­egy is to build the most com­pre­hen­sive knowl­edge por­tal about most prod­ucts and ser­vices avail­able any­where. A knowl­edge por­tal essen­tially com­bines all infor­ma­tion, com­mu­ni­ca­tion, sources and resources avail­able to any sub­ject to peo­ple who want information/​knowledge on that subject.

For exam­ple we will pro­vide chat rooms, forums, libraries, down­load­able video prod­ucts, dis­counts on related travel, cal­en­dars of upcom­ing events, unique resources relat­ing specif­i­cally to a par­tic­u­lar prod­uct or ser­vice and more.

This resource alone mod­i­fied after huge knowl­edge por­tals already con­structed by our licen­sor will pro­vide a unique resource for cus­tomers and prospects and should instill great con­fi­dence in your com­pany and its indus­try com­mu­nity worldwide.

Unlike cur­rent search engines our tech­nol­ogy orga­nizes all impor­tant infor­ma­tion in one envi­ron­ment and then searches the web for par­ties inter­ested in that sub­ject who are then invited to join a com­mu­nity of par­ties with their com­mon interest.

Our knowl­edge plat­forms are well-​​organized resources and elim­i­nates the need for search­ing in the cur­rent man­ner. By pro­vid­ing rich con­tent we believe we will cre­ate excep­tional loy­alty among our users, who can then be offered prod­ucts and ser­vices in which we have own­er­ship and shared rev­enue inter­ests. Our data min­ing tech­nol­ogy, accord­ing to its devel­op­ers, is at least ten times more pow­er­ful and much more tar­geted than any sim­i­lar tech­nol­ogy while com­ply­ing with spam issues.

The devel­op­ers also believe they have a long way to go in terms of improv­ing what already exists so we can look for­ward to an exclu­sive com­mer­cial licens­ing to break­through advance­ments with­out invest­ing our cap­i­tal in its development.

Our license cov­ers all future improve­ments and advances to the $40 mil­lion tech­nol­ogy — they spent $40 mil­lion bucks on this — which is under con­stant upgrad­ing and refine­ment by its devel­op­ers through tens of mil­lions of dol­lars’ worth of ongo­ing con­tacts with U.S. agencies.

Now, I don’t know if you guys all under­stood that, but as I under­stand it they say they’ve done this, and they’ve emailed some of the pro­duc­ers of it, and they’ve never had an opt-​​out per­son yet, because it goes through and dis­cov­ers the peo­ple that are inter­ested in exactly the sub­ject that you are sell­ing. But any­how, if you want to call this guy, and again, I’m not involved in this.

This is not a joint ven­ture for me or noth­ing, it’s just some­thing a lit­tle bit geeky I’d pass along so you guys wouldn’t think I’m just a stone age guy.

David A. Kekich, K-​​E-​​K-​​I-​​C-​​H. His tele­phone num­ber is 310–265-8644, and for all you geeks who would rather, you know, uh, do things with­out actu­ally press­ing the flesh or com­mu­ni­cat­ing with peo­ple, it’s Kekich, K-​​E-​​K-​​I-​​C-​​H at trans​vio​.com, and the web site is www.transvio, T-​​R-​​A– N​-​S​-​V​-​I​-​O​.com.

Tell them Gary Hal­bert sent you, or you don’t have to tell them Gary Hal­bert sent you, but it seems to me some­body should find out what that’s all about.

Some­body should find me a tele­phone that doesn’t do any­thing except send and receive calls, and all of you who want to triple the prof­its of your web site almost imme­di­ately should send me your snail mail address. That’s all I have to say for the month.

Michel: Thanks Gary. That’s, that was awe­some. I’m gonna leave on this note, because we, we are past our two-​​hour mark, so thank every­body for being on the, on the call tonight, and uh, and Gary, thank you so much for shar­ing this, this amaz­ing stuff -

Gary: And have some­body send me a note to nosexgary@​aol.​com and say, “Boy, you were great on that call last night,” or some­thing. You have, any­thing but an eat shit and die message.

Michel: Well I don’t want to, I don’t want to have any emails ask­ing me, “Why is Gary’s email address is nosexgary@aol,” because I know the story and I don’t want to tell it.

Gary: Should I tell that? Or -

Michel: No, no, no. But actu­ally, if there’s a lot of inter­est we’ll prob­a­bly do this again, Gary.

Gary: OK.

Michel: Thanks

Gary: Alright.

Michel: Good night people

Gary: Bye bye.

Michel: Bye bye.

About the Author

Last 5 Posts By Michel Fortin

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