Free Audios, Books, Tutorials And More

I recently merged my library with my blog. I had mul­ti­ple resources, books and tele­sem­i­nar record­ings on var­i­ous sites, but decided to con­sol­i­date them all and add them to my blog.

Rea­son? The fact that these resources are no longer as scat­tered makes them eas­ier to find and fol­low. If you want to book­mark these pages or even tell oth­ers about them, please do!

Sim­ply use the “share this” (green but­ton) func­tion to post it to your favorite social book­mark­ing or net­work­ing site, or to email it to a friend. Click on the link below.

Gary Hal­bert Inter­views — A copy­writ­ing leg­end, the late, great Gary Hal­bert reveals response-​​boosting tips on this two-​​part, four-​​hour inter­view, which is one of the last inter­views he gave before he passed away. More »
John Carl­ton Inter­view — Top copy­writer John Carl­ton opens his killer copy­writ­ing bag of tricks on this two-​​hour inter­view. It’s one of the most in-​​depth and insight­ful looks at how to write killer copy. More »
Sci­en­tific Adver­tis­ing — Claude Hop­kins’ time­less clas­sic is the one book all copy­writ­ers should read, if not many times over. It may have been writ­ten close to a cen­tury ago, but its wis­dom still rings true to this day. More »
The Sci­ence of Get­ting Rich — Read the book that inspired the block­buster hit The Secret and its mod­ern self-​​help craze. It’s the most defin­i­tive work on under­stand­ing and apply­ing the power of the Law of Attrac­tion. More »
Power Posi­tion­ing Com­mand­ments — Michel Fortin’s top 10 mag­netic mar­ket­ing tac­tics for attract­ing end­less streams of new, repeat and refer­ral busi­ness! Over half a mil­lion copies down­loaded and dis­trib­uted. More »
Drop Your Goals — Michel Fortin’s spir­i­tual look at how to finally achieve true suc­cess. The object is to drop your goals, and instead set “guides” to man­age your life and your busi­ness. Read with an open mind! More »
Michel Fortin Inter­view — Michel Fortin is inter­viewed by Ralph Zuran­ski on his pro­gram In Search of Heroes (a pro­gram to help dis­ad­van­taged kids) about the con­cepts dis­cussed in Drop Your Goals. More »

I also want to take this time to share with you some of my most pop­u­lar blog posts. Many of them are “sta­ple” arti­cles and con­cepts no copy­writer should be without.

If you’re start­ing out as a copy­writer, or if you want to hone your copy­writ­ing skills fur­ther, then read some of these arti­cles below. You can also reprint them in your newslet­ter, mag­a­zine or web­site, as long as the author byline at the end is left intact.

• Using Vivid Men­tal Imagery — In this arti­cle, I dis­cuss my UPWORDS for­mula, which shows you how to use analo­gies, metaphors, sim­i­les and sto­ries in your copy to con­nect with your tar­get audi­ence at a deeper level. More »
• Fol­low­ing A Saleslet­ter For­mula — I call my ver­sion of the AIDA for­mula “QUEST,” which I’ve adapted to long-​​copy saleslet­ters. It’s the process of tak­ing the reader through a series of states until the sale is made. More »
• Stages Of Buyer Aware­ness — Are your prospects ready to take an OATH? OATH is my for­mula to under­stand the stage of buyer aware­ness your mar­ket is in, which deter­mines what you say and how you say it. More »
• Why Long Copy Saleslet­ters? — Great copy leads the reader through the sales process, not prods them. Here’s my three-​​step method for writ­ing long copy that engages the reader, keeps them read­ing and leads them to take action. More »
• Apply­ing Scarcity And Urgency — There are only three ways to apply scarcity and a sense of urgency to copy. But done wrong, you can lose all cred­i­bil­ity and coun­ter­pro­duc­tively push your read­ers away. More »
• Telling Com­pelling Sto­ries — The power of “sto­ry­selling” is a process in which you tell sto­ries in your copy that tick­les your reader’s curios­ity glands and forces them to read more. Not only that, but great sto­ries also increase believ­abil­ity, com­pre­hen­sion and, of course, response! More »
• Hype Ver­sus Exag­ger­a­tion — In here, I explore the dif­fer­ences between copy that’s per­ceived as being over the top, ver­sus copy that’s just as hard-​​hitting but cre­ates a believ­able, log­i­cal yet emo­tion­ally charged offer. More »
• From Fea­tures To Ben­e­fits — Fea­tures are part of what a prod­uct has. When peo­ple think of ben­e­fits, they think of what those fea­tures do. But that’s not true. Real ben­e­fits go a step beyond that. They are more mean­ing­ful and per­sonal. This arti­cle shows you how to come up with them. More »
• Adding Ele­ments Of Proof — In this arti­cle, I dis­cuss my FORCEPS for­mula, which explores the seven dif­fer­ent types of proof ele­ments (from fac­tual to social proof) you can add to your copy to increase its believ­abil­ity fac­tor. More »
• Per­son­al­ity Styles In Copy — Behav­ioral sci­en­tists have cat­e­go­rized buyer behav­iors into four major cat­e­gories. Here’s what these per­son­al­ity styles mean and how can you apply them to max­i­mize your sales. More »
• The Power Of Niche Mar­ket­ing — They say “less is more,” and when it comes to copy­writ­ing the same holds true. The more focused your copy is on your tar­get audi­ence, the greater the sales. Here are the num­bers to prove it. More »
• How to Split-​​Test Your Copy — In this arti­cle, I dis­cuss the advan­tages of split-​​testing your copy. Here are some tips on how to do it right along with some actual split-​​test results I achieved. Some of them are sur­pris­ing! More »

About the Author

Last 5 Posts By Michel Fortin

• How to Capture and Captivate Attention
• The Real Problem With The Flaw of Attraction
• Two Shining Stars in an Age of Darkness
• Changes, Relaunches, and Extreme Makeovers
• Superior Value Equals Superior Sales

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