Free Audios, Books, Tutorials And More

I recently merged my library with my blog. I had multiple resources, books and teleseminar recordings on various sites, but decided to consolidate them all and add them to my blog.

Reason? The fact that these resources are no longer as scattered makes them easier to find and follow. If you want to bookmark these pages or even tell others about them, please do!

Simply use the “share this” (green button) function to post it to your favorite social bookmarking or networking site, or to email it to a friend. Click on the link below.

Gary Halbert Interviews — A copywriting legend, the late, great Gary Halbert reveals response-boosting tips on this two-part, four-hour interview, which is one of the last interviews he gave before he passed away. More »
John Carlton Interview — Top copywriter John Carlton opens his killer copywriting bag of tricks on this two-hour interview. It’s one of the most in-depth and insightful looks at how to write killer copy. More »
Scientific Advertising — Claude Hopkins’ timeless classic is the one book all copywriters should read, if not many times over. It may have been written close to a century ago, but its wisdom still rings true to this day. More »
The Science of Getting Rich — Read the book that inspired the blockbuster hit The Secret and its modern self-help craze. It’s the most definitive work on understanding and applying the power of the Law of Attraction. More »
Power Positioning Commandments — Michel Fortin’s top 10 magnetic marketing tactics for attracting endless streams of new, repeat and referral business! Over half a million copies downloaded and distributed. More »
Drop Your Goals — Michel Fortin’s spiritual look at how to finally achieve true success. The object is to drop your goals, and instead set “guides” to manage your life and your business. Read with an open mind! More »
Michel Fortin Interview — Michel Fortin is interviewed by Ralph Zuranski on his program In Search of Heroes (a program to help disadvantaged kids) about the concepts discussed in Drop Your Goals. More »

I also want to take this time to share with you some of my most popular blog posts. Many of them are “staple” articles and concepts no copywriter should be without.

If you’re starting out as a copywriter, or if you want to hone your copywriting skills further, then read some of these articles below. You can also reprint them in your newsletter, magazine or website, as long as the author byline at the end is left intact.

• Using Vivid Mental Imagery — In this article, I discuss my UPWORDS formula, which shows you how to use analogies, metaphors, similes and stories in your copy to connect with your target audience at a deeper level. More »
• Following A Salesletter Formula — I call my version of the AIDA formula “QUEST,” which I’ve adapted to long-copy salesletters. It’s the process of taking the reader through a series of states until the sale is made. More »
• Stages Of Buyer Awareness — Are your prospects ready to take an OATH? OATH is my formula to understand the stage of buyer awareness your market is in, which determines what you say and how you say it. More »
• Why Long Copy Salesletters? — Great copy leads the reader through the sales process, not prods them. Here’s my three-step method for writing long copy that engages the reader, keeps them reading and leads them to take action. More »
• Applying Scarcity And Urgency — There are only three ways to apply scarcity and a sense of urgency to copy. But done wrong, you can lose all credibility and counterproductively push your readers away. More »
• Telling Compelling Stories — The power of “storyselling” is a process in which you tell stories in your copy that tickles your reader’s curiosity glands and forces them to read more. Not only that, but great stories also increase believability, comprehension and, of course, response! More »
• Hype Versus Exaggeration — In here, I explore the differences between copy that’s perceived as being over the top, versus copy that’s just as hard-hitting but creates a believable, logical yet emotionally charged offer. More »
• From Features To Benefits — Features are part of what a product has. When people think of benefits, they think of what those features do. But that’s not true. Real benefits go a step beyond that. They are more meaningful and personal. This article shows you how to come up with them. More »
• Adding Elements Of Proof — In this article, I discuss my FORCEPS formula, which explores the seven different types of proof elements (from factual to social proof) you can add to your copy to increase its believability factor. More »
• Personality Styles In Copy — Behavioral scientists have categorized buyer behaviors into four major categories. Here’s what these personality styles mean and how can you apply them to maximize your sales. More »
• The Power Of Niche Marketing — They say “less is more,” and when it comes to copywriting the same holds true. The more focused your copy is on your target audience, the greater the sales. Here are the numbers to prove it. More »
• How to Split-Test Your Copy — In this article, I discuss the advantages of split-testing your copy. Here are some tips on how to do it right along with some actual split-test results I achieved. Some of them are surprising! More »

Last 5 Posts by Michel Fortin

• Social Media Isn’t Dead, But It Can Be Deadly
• How to Extract Doubt From Your Sales Copy
• It’s Not About Facebook, It’s About Integrity
• Did Larry Winget Go Overboard?
• The Oft-Confused Features And Benefits

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