The 10-Point Ethics Checklist

Today, Sylvie and I stum­bled onto another bad Inter­net mar­ket­ing sin per­pe­trated by an online mar­keter. This per­son is not as well-​​known, but judg­ing from their style they’re def­i­nitely a stu­dent of some of the top “gurus.”

When we shared this with our plat­inum coach­ing group, a mem­ber sent this amaz­ing “10-​​point ethics check­list,” which he and his employ­ees use in his com­pany as guide­lines in defin­ing if a mar­ket­ing or busi­ness strat­egy is worth doing.

That list is noth­ing short of brilliant.

With his gra­cious per­mis­sion, Dar­rin Clement allowed me to reprint it here for you. I urge you to read it. Go through it when you’re think­ing about imple­ment­ing a new mar­ket­ing or sales tac­tic, or when you’re about to buy into one. It’s that pow­er­ful. Here’s the list…

1. The Golden Rule: Would I want peo­ple to do this to me?
2. The Fair­ness Test: Who might be affected and how? Is this fair to everyone?
3. The ‘What if every­body did this?’ Test: Would I want every­one to do this? Would I want to live in that kind of world?
4. The Truth Test: Does this action rep­re­sent the whole truth and noth­ing but the truth?
5. The Par­ents Test: How would my par­ents feel if they found out about this? What advice would they give me?
6. The Chil­dren Test: Would I be will­ing to explain every­thing about this to my kids and expect them to act in the same way?
7. The Reli­gion Test: Does this go against my religion?
8. The Con­science Test: Does this go against my con­science? Will I feel guilty?
9. The Con­se­quences Test: Are there pos­si­ble con­se­quences of this action that would be bad? Would I regret doing this?
10. The Front Page Test: How would I feel if my action were reported on the front page of my home­town paper?

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