Engagement-Driven Copywriting

One of my favorite copywriters is Tom Chandler, whose blog was listed as one of my favorite copywriting blogs last month.

While Web 1.0 was the “age of information,” I think it’s safe to say that Web 2.0 is part of the “age of engagement.” Tom offers some really neat insight into this phenomena, which I talked about in my report The Death of the Salesletter. It’s often called “Engagement Marketing.”

His mini-white paper, called “The Engagement Principles,” is a very brief yet fascinating read. I highly encourage you to read it.

Click here to read “The Engagement Principles.”

About the Author

Michel Fortin is a direct response copywriter, author, speaker, consultant, and CEO of The Success Doctor, Inc. Visit his blog and signup free to get tested conversion strategies and response-boosting tips by email, along with blog updates, news, and more! Go now to http://www.michelfortin.com.

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2 Replies to “Engagement-Driven Copywriting”

Comments

From Tom Chandler

Woo-hoo! Link love from the Success Doctor.

Certainly one of the best examples of the “Value-Added Copywriter” I frequently discuss on the Copywriter Underground.

Thanks, and keep up the thought-provoking work.
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Author's Website January 12th, 2007
From Michel Fortin

Likewise, Tom. Thank you!
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Author's Website January 12th, 2007

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