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Engagement-Driven Copywriting
While Web 1.0 was the “age of information,” I think it’s safe to say that Web 2.0 is part of the “age of engagement.” Tom offers some really neat insight into this phenomena, which I talked about in my report The Death of the Salesletter. It’s often called “Engagement Marketing.”
His mini-white paper, called “The Engagement Principles,” is a very brief yet fascinating read. I highly encourage you to read it.
Click here to read “The Engagement Principles.”
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