Email-Based Coaching Program Relaunched
If you remember, a few months back I launched my email-based coaching program. Shortly thereafter, I’ve reached the number I wanted to enroll in the program, and so I closed the doors.
Since then, however, I’ve wrestled with the idea of reopening it to allow a few new members. Why? Partly because I’m very picky when choosing people with whom I work closely, and partly because I’ve received numerous requests asking me about it.
In fact, since closing my doors I’ve received 52 requests to join my program.
Yes, fifty two! I counted them.
So I’ve relaunched my email-based coaching program, but only to a few select applicants. With this program, you can ask me unlimited questions, to which I will answer personally — as long as your subscription is active.
Here’s what this amazing programs includes:
1. Direct, Unlimited Email Questions
This program allows you to ask me as many questions as you wish, one question at a time. I will personally respond to your question within 24 hours (except on weekends, holidays, and business trips).
Your question can be as general or as specific as you wish. But since I only allow one question at a time and take up to 24 hours to respond, obviously better questions will command better answers.
You can ask anything about Internet business, traffic generation, product creation, marketing, positioning, motivation, Web 2.0, blogging, success, time management, multimedia, outsourcing, and particularly copywriting.
You can use me as a sounding board to bounce ideas off of, get suggestions on how to optimize a certain aspect of your business, or receive action-steps to better your copywriting and marketing skills.
But above all, you can ask anything on copy itself.
You can have me go over any salesletter, check out any website, review any autoresponder copy, strategize any business process, etc.
For example, stuck on a headline? Lost in bullets? Looking for a story, angle or hook? Want to make a better offer? Seeking suggestions for split-testing your copy? Then run it by me to see what I think and how YOU can improve it.
2. Access to Any of My Digital Products
This program also entitles you to any of my electronic products. Ask for any of my products that are delivered via the web, and I will send it to you.
Whether it’s an audio, video, digital information product, piece of software, membership site, or whatever, it’s available to you. As long as it’s delivered online and your subscription is active, ask and you shall receive.
And this is applicable to any product I’ve launched in the past, or any new products I launch in the future — provided, of course, that your subscription is active when I do launch it. (In fact, I might let you become my beta-tester.)
However, this does not include physical products, resell rights, products created in partnership with others, products of which I’m an affiliate, seminars, or other services, including copywriting itself.
3. Shared Copyrights
With this program, you are welcome to reprint the answers you receive. You can give a copy to a freelance copywriter working on your copy. If you want to turn your coaching sessions into a product you wish to sell, go right ahead.
Here’s an example: my coaching student, Stephen Dean, compiled his answers into a product he sold — which did extremely well, too.
If you do reprint my answers, you must give proper credit when doing so. This doesn’t mean you must link back to my site, although I would appreciate it. But you cannot claim authorship.
(But if you do sell such a product, the profits are 100% yours.)
Also, you may never use any of my answers, products or coaching in any way that’s illegal or unethical. For example, you cannot spam, defame, or break any laws or regulations. You are liable for damages in such cases.
Only serious marketers need apply.
Here are the conditions you must meet to be considered for this program:
- You have an established business selling existing products/services;
- You are ready to do what it takes to take your business to the next level;
- You have at least a basic understanding of marketing and the Internet;
- You should not submit originals as materials will not be returned;
- You are not allowed any extensions or substitutions, for any reason;
- You or your business is not engaged in illegal or unethical practices;
- And you are responsible for any direct, out-of-pocket expenses (if you need to fax, call long distance, mail, buy additional software, or whatever, it’s your responsibility, not mine).
After receiving your commitment, you will receive the special email address to contact me right away. If your application is refused or if you fail to meet the above conditions, you will be notified within 24 hours and your fee refunded.
You might be wondering, “Why email?”
Since this program requires a smaller upfront commitment than, say, an actual critique or consultation (critiques run from $1,000 to $3,000 each, and I charge $500 an hour for consultations), it is therefore scaled down.
Also, experience shows that offering anything more than email can be detrimental to your success. Phone calls, forums, instant messengers or Internet chats are too easy to use as excuses for not taking action.
I want a high success rate from this program, and that means I also need you to take action. Even though I’m prepared to provide you with the inspiration, tips, and tools to succeed, I’m here to coach you, not coerce you.
I refuse to be the cause of your failure.
The program is not organized in a way where it is my job to teach you. It is your job to learn. You and you alone are responsible for your success. That’s why I will only agree to answer questions, and to do so strictly via email.
(And expect me to forgo any social graces. “Pick my brains” as many times as you wish. But I will be brutally honest with you, and won’t sugarcoat anything.)
Plus, email forces you into really forming your question.
The process of thinking about your question and writing it down pushes you into action, and action is critical to achieving success with any program.
Besides, if you can’t take the time and make the effort to think your question through and write it down, how can you have the time or the willingness to take the action necessary for your success?
In fact, as part of the coaching program, you will have “homework” to do. You are going to make yourself accountable and must take specific action steps.
So be warned: I might recommend programs, books, courses, websites and software from time to time. It’s up to you to decide if you want to take the actions necessary to achieve success.
Finally, there are NO refunds with this program.
However, there are no long-term contracts, either. You can cancel anytime, and if you do, your subscription (and monthly recurring billing) will stop immediately. (I can also cancel at any time and for any reason.)
But if you do quit, it’s not my fault. Remember, I refuse to be the cause of your failure. I’m not here to teach you. It’s up to you to succeed or not, and to make the best use possible of your investment in yourself.
Remember, you work with me and me alone. I answer all emails personally. This program is not done through some third party. My time is limited, and therefore email is the best way to leverage that time, for both of us.
I might do group coaching calls, teleseminars, or even call-in days from time to time. But these will be on an ad-hoc basis and not guaranteed.
You may have a product or not. You may have a business or not. You may be a copywriter or not. It doesn’t matter. In either case, only serious marketers may subscribe. You and you alone are the best judge of just how serious you are in achieving the success you deserve.
Your monthly fee will be billed immediately and each month, automatically. You will also receive my special email address within 24 hours. Once you get it, think of the most significant question you could ask, and ask it.
(Do not share this email address with anyone.)
You can remain subscribed for as long as you wish, and you can cancel anytime. But join now, and you lock in your position and your investment will never increase, since the price will go up as more people enter the program.
At this time, I plan on having around 30 people, in order to focus my attention on serious individuals only.
UPDATE: The first 21 spots are now taken. The rate has been increased, as promised. The longer you wait, the higher the rate will be. The rate will never be this low in the future. So I urge you to at least check out the website for more.
So I strongly suggest that you lock in your membership now and keep your subscription active, as you will not be offered this low rate again in the future. Your fee will never increase, for as long as your subscription remains active. You, or I, can cancel at anytime and for any reason.
To learn more about this program or to join, visit the website.
About the Author
Michel Fortin is a direct response copywriter, author, speaker, consultant, and CEO of The Success Doctor, Inc. Visit his blog and signup free to get tested conversion strategies and response-boosting tips by email, along with blog updates, news, and more! Go now to http://www.michelfortin.com.
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From Gerald Boltz
Michel
Although I,m a writer and recently launched a website selling my ebook (theartandrealityofsuccess) I have never done a copy writing assignment for someone else. I have a friend whos company sells software and is interested in hiring me for a direct marketing campaign. The problem is I dont have a clue about the proper contract or fees to charge or writing a creative brief/proposal,etc. Can you help? I took the Michael Mastersons course from AWAI about a year ago, but between my own writing, research and marketing and publishing a newsletter, I just not sure I can pursue a seperate career as a copywriter. Any comments?
Gerald A Boltz
http://www.theartandrealityofsuccess.com
Author's Website November 6th, 2007
From Michel Fortin
Gerald, your question is best asked in my forum:
http://www.copywritersboard.com/
There are tons of students from AWAI there, too. And many who are not who are doing very well.
Author's Website November 6th, 2007
From Lilly Holmers
I just have quick comment about emai-based, or for this matter, online-based coaching or mentoring programs. They are really effective, but on one condition: You must be devoted and serious about the craft you want to learn. I recently signed up for coaching lessons and advice from a personal trainer at ondisplaytrainers.com and have had some amazing results. I never expected an online coach to be more effective than lessons at my gym. But there you go, a surprise lurking at every corner. So I’d like to encourage more people to sign up for Mr. Fortin’s course. It sounds very promising.
Cheers,
Lilly
Author's Website December 17th, 2007