We both have the opinion that people DO notice these things, and that the ONLY effect that such errors can possibly have is a possible reduction in sales.

It just blows me away that they don’t think quality is important!

Keep up the escellent blog:)

Philip Langley

But that is not the point of your post, which I do understand.

Sheesh, the company obviously didn’t know too much about sales. I worked in direct sales for a while, and we were taught that, even if the customer wanted chocolate-smears-with-lavender-and-daisies colour… their choice was the best thing in the world… because it was THEIR choice.

And once they’d decided to buy, they were the SMARTEST people in the world.

Mind you, that’s usually true.

Thanks for the great article!

Best,

Paul Hancox
http://www.InternetInfluenceMagic.com

They teach you in sales, once you make the sale, shut up!

I think you’re additional comments, to support the decision, are excellent.

One Man. One Year. $100,000 online. How’s he doing it?
http://www.oneyeargoal.com

ABSOLUTELY LOVE THE ARTICLE! Incredible.

I have a story I would like to share with you… (and don’t worry, it’s on topic!)

My friends grandpa deals in real estates and sales skyscrapers which surely made him a rich man, cause his hobby is collecting cars.

Not really to drive them, I don’t think, just to have them.

One time, he walks in to look at a car at a cerain car dilership.

Just an older man wearing casual clothes and carrying a black briefcase.

He walks in, picks a car and wants to test drive it. The dealer tells him that it’s only available for testdrive if you are really able to purchase it.

Now, remember, the grandpa is totally loaded…

And hi insists on a testdrive…

the dealer says no.

Grandpa gets slightly ticked, and asks if the dealer is payd on commission.

The dealer says he does, so my friend’s grandpa opens his briefcase, and shows him… stacks of money, neatly organized and still smelling like hot dollars: )

Then he says ‘you just lost a sale’ and walks out.

end of story.

The grandpa was not handled well, because he was not wearing a power suit.

I believe that’s even worse custommer service than what Dave was talking about.

what do you think?

Thanks dear…

Let’s Grow together…..

RAJ.

Thanks, Joel. I appreciate the comment.

I cannot speak for the “other” marketer or bought his product to know, but indeed, people do judge books by their covers. I have said this time and time again in the last two decades of my career, that, “if the saying ‘don’t judge a book by its cover’ exists, it’s because, like it or not, we do. It’s human nature.”

Perceived truth is more powerful than truth itself, a mentor once told me.

Now, I’m no saint myself, and I certainly made my share of errors, typos, poor sales processes, poor customer service, poor products, ad nauseum, in the past. Even on this blog at times. So I shouldn’t judge — no pun intended.

But still, it’s amazing to me — and this is related to the point DJ Dave made in his brilliant article above — that many marketers don’t “go through the sales process” to see what their clients see, hear what they hear, experience what they experience, and do what they do.

(This can be more enlightening than you think.)

I try to do that as much as I can, now (I’m still working in it, though). Even when I think my sales machine is well-oiled, well-written, and all in place, I’m always amazed to still discover little things I forgot, missed, or badly wrote that can potentially cause doubt, distrust, or discredit.

As Dan Kennedy once said, “We are NEVER our own customer.”

Anyway, great point. And again, thank you.

While this marketer does have some good ideas, and has made a fortune, this sort of thing really creates seeds of doubt about the quality of the offering.

In this case, the poor quality of the scripts from his previous million dollar product has forever tainted his reputation with me. It didn’t help when in his training videos, he ran into things he had never seen, as he himself used a custom version on his scripts, not the one he sold.

Even after making a huge amount, not taking a small percentage of that and cleaning up the bugs made a statement that won’t be forgotten by me.

By contrast, Michel Fortin will always be remembered by me for the free upgrade to ScribeJuice for owning another program that I had already forgotten I owned. Now that’s real value.

No “doubts” about who I will trust more with future investments.

Hamant Keval