Comments on: Copywriting Champion of The World? http://www.michelfortin.com/copywriting-champion-of-the-world/ Top copywriting tips, news, and thoughts on the world of direct response copy, Internet marketing, branding, and positioning from copywriter Michel Fortin. Fri, 21 Nov 2008 09:26:16 +0000 http://wordpress.org/?v=2.6.3 By: Your Guide to Affiliate Marketing Programs & Products http://www.michelfortin.com/copywriting-champion-of-the-world/#comment-35265 Your Guide to Affiliate Marketing Programs & Products Mon, 26 Feb 2007 23:06:30 +0000 http://www.michelfortin.com/copywriting-champion-of-the-world/#comment-35265 <strong>Glyphius Review, Improve Conversion Rates Instantly...</strong> Glyphius is a simple yet effective tool that will help you increase the profitability of your sales copy & your adwords ads instantly. Glyphius has a huge database of over 100,000 tried & tested profitable ads that it algorithmically scores a...<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('35265','Your Guide to Affiliate Marketing Programs &amp; Products'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('35265','Your Guide to Affiliate Marketing Programs &amp; Products','<strong>Glyphius Review, Improve Conversion Rates Instantly...<\/strong>\n\nGlyphius is a simple yet effective tool that will help you increase the profitability of your sales copy &#38; your adwords ads instantly.\nGlyphius has a huge database of over 100,000 tried &#38; tested profitable ads that it algorithmically scores a...'); return false;">Quote</a></div> Glyphius Review, Improve Conversion Rates Instantly…

Glyphius is a simple yet effective tool that will help you increase the profitability of your sales copy & your adwords ads instantly.
Glyphius has a huge database of over 100,000 tried & tested profitable ads that it algorithmically scores a…

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]]> By: Chris Crompton http://www.michelfortin.com/copywriting-champion-of-the-world/#comment-27436 Chris Crompton Sat, 27 Jan 2007 22:09:55 +0000 http://www.michelfortin.com/copywriting-champion-of-the-world/#comment-27436 Congrats, Michel! I'm #2 behind you (by a longshot!) in James Brausch's contest. Pretty fun, eh?<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('27436','Chris Crompton'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('27436','Chris Crompton','Congrats, Michel! I\'m #2 behind you (by a longshot!) in James Brausch\'s contest. Pretty fun, eh?'); return false;">Quote</a></div> Congrats, Michel! I’m #2 behind you (by a longshot!) in James Brausch’s contest. Pretty fun, eh?
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]]> By: Michel Fortin http://www.michelfortin.com/copywriting-champion-of-the-world/#comment-26147 Michel Fortin Wed, 24 Jan 2007 19:08:26 +0000 http://www.michelfortin.com/copywriting-champion-of-the-world/#comment-26147 Here's an interview I did with James (and it's free) about <a target="_blank" href="http://www.linkora.com/glyphius" title="Statistically validate your copy">Glyphius</a>: http://www.michelfortin.com/validate-your-profitable-headlines/<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('26147','Michel Fortin'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('26147','Michel Fortin','Here\'s an interview I did with James (and it\'s free) about <a target=\"_blank\" href=\"http:\/\/www.linkora.com\/glyphius\" title=\"Statistically validate your copy\">Glyphius<\/a>:\r\n\r\nhttp:\/\/www.michelfortin.com\/validate-your-profitable-headlines\/'); return false;">Quote</a></div> Here’s an interview I did with James (and it’s free) about Glyphius:

michelfortin.com/validate-your-profitable-headlines/

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]]> By: Michel Fortin http://www.michelfortin.com/copywriting-champion-of-the-world/#comment-26117 Michel Fortin Wed, 24 Jan 2007 16:59:34 +0000 http://www.michelfortin.com/copywriting-champion-of-the-world/#comment-26117 Them's ur fightin' words, Amrstrong.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('26117','Michel Fortin'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('26117','Michel Fortin','Them\'s ur fightin\' words, Amrstrong.'); return false;">Quote</a></div> Them’s ur fightin’ words, Amrstrong.
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]]> By: Richard Armstrong http://www.michelfortin.com/copywriting-champion-of-the-world/#comment-26104 Richard Armstrong Wed, 24 Jan 2007 13:48:34 +0000 http://www.michelfortin.com/copywriting-champion-of-the-world/#comment-26104 It ain't over yet, pardner.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('26104','Richard Armstrong'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('26104','Richard Armstrong','It ain\'t over yet, pardner.'); return false;">Quote</a></div> It ain’t over yet, pardner.
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]]> By: Andrew Cavanagh http://www.michelfortin.com/copywriting-champion-of-the-world/#comment-26092 Andrew Cavanagh Wed, 24 Jan 2007 10:21:32 +0000 http://www.michelfortin.com/copywriting-champion-of-the-world/#comment-26092 You know there's a free tool called an emotional headline anylzyer at... http://www.aminstitute.com/headline/ It gives you a postive percentage for certain keywords. For example... "FREE Lose Money Secrets" gets a 100% rating. And "Copy Computer Created Garbage And Lose Money Immediately" also gets 100% I wonder how those headlines go in <a target="_blank" href="http://www.linkora.com/glyphius" title="Statistically validate your copy">Glyphius</a>. I think the tool is great and as Michel says it's going to be far more effective if you know your prospects intimately and you create headlines first then tweak them in <a target="_blank" href="http://www.linkora.com/glyphius" title="Statistically validate your copy">Glyphius</a>. Kindest regards, Andrew Cavanagh<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('26092','Andrew Cavanagh'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('26092','Andrew Cavanagh','You know there\'s a free tool called an emotional headline anylzyer at...\r\nhttp:\/\/www.aminstitute.com\/headline\/\r\n\r\nIt gives you a postive percentage for certain keywords.\r\n\r\nFor example...\r\n\"FREE Lose Money Secrets\" \r\ngets a 100% rating.\r\n\r\nAnd \r\n\"Copy Computer Created Garbage\r\nAnd Lose Money Immediately\"\r\nalso gets 100%\r\n\r\nI wonder how those headlines go in <a target=\"_blank\" href=\"http:\/\/www.linkora.com\/glyphius\" title=\"Statistically validate your copy\">Glyphius<\/a>.\r\n\r\nI think the tool is great and as Michel says it\'s going to be far more effective if you know your prospects intimately and you create headlines first then tweak them in <a target=\"_blank\" href=\"http:\/\/www.linkora.com\/glyphius\" title=\"Statistically validate your copy\">Glyphius<\/a>.\r\n\r\nKindest regards,\r\nAndrew Cavanagh'); return false;">Quote</a></div> You know there’s a free tool called an emotional headline anylzyer at…
http://www.aminstitute.com/headline/

It gives you a postive percentage for certain keywords.

For example…
“FREE Lose Money Secrets”
gets a 100% rating.

And
“Copy Computer Created Garbage
And Lose Money Immediately”
also gets 100%

I wonder how those headlines go in Glyphius.

I think the tool is great and as Michel says it’s going to be far more effective if you know your prospects intimately and you create headlines first then tweak them in Glyphius.

Kindest regards,
Andrew Cavanagh

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]]> By: Jeremy Jacobs http://www.michelfortin.com/copywriting-champion-of-the-world/#comment-26037 Jeremy Jacobs Tue, 23 Jan 2007 23:53:53 +0000 http://www.michelfortin.com/copywriting-champion-of-the-world/#comment-26037 Great Blog - looks neat!<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('26037','Jeremy Jacobs'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('26037','Jeremy Jacobs','Great Blog - looks neat!'); return false;">Quote</a></div> Great Blog - looks neat!
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]]> By: Michel Fortin http://www.michelfortin.com/copywriting-champion-of-the-world/#comment-26031 Michel Fortin Tue, 23 Jan 2007 22:35:48 +0000 http://www.michelfortin.com/copywriting-champion-of-the-world/#comment-26031 Thanks! I'm going to echo my thoughts on James' blog here, for posterity. I think it's important to note how specifically I used <a target="_blank" href="http://www.linkora.com/glyphius" title="Statistically validate your copy">Glyphius</a>, which is not how some people do. I remember my score on <a target="_blank" href="http://www.linkora.com/glyphius" title="Statistically validate your copy">Glyphius</a> was something closer to over 600. And apparently, my headline scored less than some other headlines in the test. But rather than writing a whole bunch of headlines and then scoring them in <a target="_blank" href="http://www.linkora.com/glyphius" title="Statistically validate your copy">Glyphius</a>, but used it to validate and improve an existing one. Essentially, I started by writing the headline first. (It was close to the same headline that won.) It expressed the idea I wanted to convey. And then I changed words around to get to the highest score I could. So rather than using <a target="_blank" href="http://www.linkora.com/glyphius" title="Statistically validate your copy">Glyphius</a> with a bunch of headlines trying to see which one scored best, I simply came up with the best headline I knew beforehand, then resorted to <a target="_blank" href="http://www.linkora.com/glyphius" title="Statistically validate your copy">Glyphius</a> to, as I said in my headline, "validate it mathematically." As commentor "Matt" said so eloquently, "There's still a lot to be said for capturing the right message to market match. Fortin's headline is a compelling synopsis of what <a target="_blank" href="http://www.linkora.com/glyphius" title="Statistically validate your copy">Glyphius</a> is all about." I'm not sure if James agrees or not, and I'm still sure there are better headlines than mine (the tests, according to James, are still too early). But that's the way *I* use <a target="_blank" href="http://www.linkora.com/glyphius" title="Statistically validate your copy">Glyphius</a> and why I recommend it so much. It's a tool to help perfecting the job, not one to substitute it. Good ol' copywriting skills goes a long way, regardless of technology. My 3 cents.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('26031','Michel Fortin'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('26031','Michel Fortin','Thanks!\r\n\r\nI\'m going to echo my thoughts on James\' blog here, for posterity. I think it\'s important to note how specifically I used <a target=\"_blank\" href=\"http:\/\/www.linkora.com\/glyphius\" title=\"Statistically validate your copy\">Glyphius<\/a>, which is not how some people do.\r\n\r\nI remember my score on <a target=\"_blank\" href=\"http:\/\/www.linkora.com\/glyphius\" title=\"Statistically validate your copy\">Glyphius<\/a> was something closer to over 600. And apparently, my headline scored less than some other headlines in the test.\r\n\r\nBut rather than writing a whole bunch of headlines and then scoring them in <a target=\"_blank\" href=\"http:\/\/www.linkora.com\/glyphius\" title=\"Statistically validate your copy\">Glyphius<\/a>, but used it to validate and improve an existing one. Essentially, I started by writing the headline first. (It was close to the same headline that won.) It expressed the idea I wanted to convey. And then I changed words around to get to the highest score I could.\r\n\r\nSo rather than using <a target=\"_blank\" href=\"http:\/\/www.linkora.com\/glyphius\" title=\"Statistically validate your copy\">Glyphius<\/a> with a bunch of headlines trying to see which one scored best, I simply came up with the best headline I knew beforehand, then resorted to <a target=\"_blank\" href=\"http:\/\/www.linkora.com\/glyphius\" title=\"Statistically validate your copy\">Glyphius<\/a> to, as I said in my headline, \"validate it mathematically.\"\r\n\r\nAs commentor \"Matt\" said so eloquently, \"There\'s still a lot to be said for capturing the right message to market match. Fortin\'s headline is a compelling synopsis of what <a target=\"_blank\" href=\"http:\/\/www.linkora.com\/glyphius\" title=\"Statistically validate your copy\">Glyphius<\/a> is all about.\"\r\n\r\nI\'m not sure if James agrees or not, and I\'m still sure there are better headlines than mine (the tests, according to James, are still too early). But that\'s the way *I* use <a target=\"_blank\" href=\"http:\/\/www.linkora.com\/glyphius\" title=\"Statistically validate your copy\">Glyphius<\/a> and why I recommend it so much. It\'s a tool to help perfecting the job, not one to substitute it.\r\n\r\nGood ol\' copywriting skills goes a long way, regardless of technology.\r\n\r\nMy 3 cents.'); return false;">Quote</a></div> Thanks!

I’m going to echo my thoughts on James’ blog here, for posterity. I think it’s important to note how specifically I used Glyphius, which is not how some people do.

I remember my score on Glyphius was something closer to over 600. And apparently, my headline scored less than some other headlines in the test.

But rather than writing a whole bunch of headlines and then scoring them in Glyphius, but used it to validate and improve an existing one. Essentially, I started by writing the headline first. (It was close to the same headline that won.) It expressed the idea I wanted to convey. And then I changed words around to get to the highest score I could.

So rather than using Glyphius with a bunch of headlines trying to see which one scored best, I simply came up with the best headline I knew beforehand, then resorted to Glyphius to, as I said in my headline, “validate it mathematically.”

As commentor “Matt” said so eloquently, “There’s still a lot to be said for capturing the right message to market match. Fortin’s headline is a compelling synopsis of what Glyphius is all about.”

I’m not sure if James agrees or not, and I’m still sure there are better headlines than mine (the tests, according to James, are still too early). But that’s the way *I* use Glyphius and why I recommend it so much. It’s a tool to help perfecting the job, not one to substitute it.

Good ol’ copywriting skills goes a long way, regardless of technology.

My 3 cents.

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]]> By: Brian Clark http://www.michelfortin.com/copywriting-champion-of-the-world/#comment-26004 Brian Clark Tue, 23 Jan 2007 20:33:49 +0000 http://www.michelfortin.com/copywriting-champion-of-the-world/#comment-26004 Great headline... and it's amazing how straight forward it is compared to some of the others.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('26004','Brian Clark'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('26004','Brian Clark','Great headline... and it\'s amazing how straight forward it is compared to some of the others.'); return false;">Quote</a></div> Great headline… and it’s amazing how straight forward it is compared to some of the others.
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]]> By: Ryan Healy http://www.michelfortin.com/copywriting-champion-of-the-world/#comment-25995 Ryan Healy Tue, 23 Jan 2007 19:35:20 +0000 http://www.michelfortin.com/copywriting-champion-of-the-world/#comment-25995 Way to go, Michel. Great headline too, by the way.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('25995','Ryan Healy'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('25995','Ryan Healy','Way to go, Michel. Great headline too, by the way.'); return false;">Quote</a></div> Way to go, Michel. Great headline too, by the way.
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