chris

I have to admit, you had me scratching my head for a bit with the table and chair reference, too! But when I saw where you were going, with the relational descriptions, it was an “Aha” moment.

I think subconsciously my copy may have had those relational descriptions sometimes, but now that I see it consciously, it’s only going to help me improve. It will be a conscious decision to use them more effectively. Thanks!

Warm regards,
John

5% is a pretty decent conversion rate.

But I did notice a few things that may help.

Try adding a few more opportunities to order from about 1/2 way down the page so those that don’t want to continue reading — and just want to buy –
will have an opportunity to buy.

Instead of saying “Get Oxy Powder Now”, try something that relates to their benefits. I don’t have the best one at the top of my mind but perhaps “start cleansing & loosing weight now”.

Offer a free report about the problem at hand, that allows you to bring back
visitors to your website more than once. Or offer a free sample.

Cheers,

Glenn

BTW, could someone please take a quick look at my site and tell me what I’m doing wrong? I get 30% click through but only 5% of those end up buying…I’m wondering how I can convince people in the sales copy to go through with their order…

thanks,
chris

I scarf it up.

I’ll be using it… A-lot.

ATB!

Perry
PS: Keep It coming, still a few hunger pains

Can Readers Crack Your Code? - Fantastic explanation for a concept that really did need attention and clear explanation. That word relative is confusing enough on its own. You helped me become even more sensative to how a reader reads and feels when reading. By that I mean reading not just copy but basically anything written. It was like having my eyes opened for the first time and finding myself comprehending an internal experience by seeing it in writing put in such a way that - WOW THAT’S IT….

Thanks Again

I’ve actually done critiques for people where all I did was change a single sentence that threw the entire thing off and it increased performance by like 17.something percent….

So a single “dirty or cheap” spot will definitely damage sales, reputation and profits….the 3 most important things!

Is your website confusion-proof? Is your copy describing your product to your target market in relative terms? Are you speaking in their lingo, using stories, analogies, metaphors and vivid mental imagery they can easily and instantly realte to? Do you describe your offer with something they can understand, appreciate and visualize?