Comments on: 5-Step Backward Copywriting Shortcut

Comments on: 5-Step Backward Copywriting Shortcut http://www.michelfortin.com/5-step-backward-copywriting-shortcut/ Top copywriting tips, news, and thoughts on the world of direct response copy, Internet marketing, branding, and positioning from copywriter Michel Fortin. Sat, 06 Sep 2008 04:58:11 +0000 http://wordpress.org/?v=2.6 By: Nicholas http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-40615 Nicholas Thu, 27 Mar 2008 21:43:22 +0000 http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-40615 The swipe files is a great tip. Its hard for me to find good copy written ads that i can emulate in my product field because it seems nobody has really hit the self esteem nitch hard. So thats what im trying to do. My copy writing skills are not so great either but i have had a few opt in (a few meaning below 10 in the past month) I don't think thats any good but im still going :-) Any advice for my home page and sales page would be very much appriciated. Thanks, Nicholas http://www.nicholasfinnegan.com/index.html<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('40615','Nicholas'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('40615','Nicholas','The swipe files is a great tip. Its hard for me to find good copy written ads that i can emulate in my product field because it seems nobody has really hit the self esteem nitch hard. So thats what im trying to do. My copy writing skills are not so great either but i have had a few opt in (a few meaning below 10 in the past month) I don\'t think thats any good but im still going :-)\r\n\r\nAny advice for my home page and sales page would be very much appriciated. Thanks,\r\n\r\nNicholas\r\n\r\nhttp:\/\/www.nicholasfinnegan.com\/index.html'); return false;">Quote</a></div> The swipe files is a great tip. Its hard for me to find good copy written ads that i can emulate in my product field because it seems nobody has really hit the self esteem nitch hard. So thats what im trying to do. My copy writing skills are not so great either but i have had a few opt in (a few meaning below 10 in the past month) I don’t think thats any good but im still going

Any advice for my home page and sales page would be very much appriciated. Thanks,

Nicholas

http://www.nicholasfinnegan.com/index.html

]]> By: Sharon@NewUrbanMom http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-39357 Sharon@NewUrbanMom Wed, 21 Nov 2007 02:39:25 +0000 http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-39357 Lynn that was a great post and a great strategy for those folks not looking forward to facing the blank white web page!<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('39357','Sharon@NewUrbanMom'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('39357','Sharon@NewUrbanMom','Lynn that was a great post and a great strategy for those folks not looking forward to facing the blank white web page!'); return false;">Quote</a></div> Lynn that was a great post and a great strategy for those folks not looking forward to facing the blank white web page!

]]> By: September 2007 Blog Stats for ClickNewz http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-39194 September 2007 Blog Stats for ClickNewz Fri, 05 Oct 2007 13:10:12 +0000 http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-39194 [...] Michel Fortin’s Copywriting Blog [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('39194','September 2007 Blog Stats for ClickNewz'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('39194','September 2007 Blog Stats for ClickNewz','[...] Michel Fortin’s Copywriting Blog [...]'); return false;">Quote</a></div> [...] Michel Fortin’s Copywriting Blog [...]

]]> By: Krista Johnson http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-39095 Krista Johnson Thu, 20 Sep 2007 16:19:39 +0000 http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-39095 Wonderful article. Thanks for all the content, as well as providing my readers with another point of view!!<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('39095','Krista Johnson'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('39095','Krista Johnson','Wonderful article. Thanks for all the content, as well as providing my readers with another point of view!!'); return false;">Quote</a></div> Wonderful article. Thanks for all the content, as well as providing my readers with another point of view!!

]]> By: Guest Blogging For Traffic & Exposure http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-39018 Guest Blogging For Traffic & Exposure Fri, 07 Sep 2007 22:54:00 +0000 http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-39018 [...] month I was a guest blogger for Michel Fortin, and in fact my post there is still on the main page of MichelFortin.com. The results were very [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('39018','Guest Blogging For Traffic & Exposure'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('39018','Guest Blogging For Traffic & Exposure','[...] month I was a guest blogger for Michel Fortin, and in fact my post there is still on the main page of MichelFortin.com. The results were very [...]'); return false;">Quote</a></div> [...] month I was a guest blogger for Michel Fortin, and in fact my post there is still on the main page of MichelFortin.com. The results were very [...]

]]> By: Labor Day Link Karma | Copyblogger http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-38948 Labor Day Link Karma | Copyblogger Mon, 03 Sep 2007 16:40:00 +0000 http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-38948 [...] The 5-Step Backward Copywriting Shortcut. [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38948','Labor Day Link Karma | Copyblogger'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38948','Labor Day Link Karma | Copyblogger','[...] The 5-Step Backward Copywriting Shortcut. [...]'); return false;">Quote</a></div> [...] The 5-Step Backward Copywriting Shortcut. [...]

]]> By: Michel Fortin On Weekend Replay http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-38944 Michel Fortin On Weekend Replay Sat, 01 Sep 2007 20:19:00 +0000 http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-38944 [...] Also see my article on Michel Fortin’s blog: Backward Copywriting [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38944','Michel Fortin On Weekend Replay'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38944','Michel Fortin On Weekend Replay','[...] Also see my article on Michel Fortin’s blog: Backward Copywriting [...]'); return false;">Quote</a></div> [...] Also see my article on Michel Fortin’s blog: Backward Copywriting [...]

]]> By: Ciara http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-38940 Ciara Wed, 29 Aug 2007 21:45:42 +0000 http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-38940 Cooool. These are some good guidelines. I think the most important point is that you are excited about your products. So many people plug a product which they don't believe in. This is the problem<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38940','Ciara'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38940','Ciara','Cooool. These are some good guidelines. I think the most important point is that you are excited about your products. So many people plug a product which they don\'t believe in. This is the problem'); return false;">Quote</a></div> Cooool. These are some good guidelines. I think the most important point is that you are excited about your products. So many people plug a product which they don’t believe in. This is the problem

]]> By: Gary Knuckles http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-38887 Gary Knuckles Wed, 15 Aug 2007 20:33:06 +0000 http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-38887 Great article Lynn. Love the 5 step methodology, makes it simple to follow. Keep up the great work. Gary Crazy Web Guy<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38887','Gary Knuckles'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38887','Gary Knuckles','Great article Lynn.\r\n\r\nLove the 5 step methodology, makes it simple to follow.\r\n\r\nKeep up the great work.\r\n\r\nGary\r\nCrazy Web Guy'); return false;">Quote</a></div> Great article Lynn.

Love the 5 step methodology, makes it simple to follow.

Keep up the great work.

Gary
Crazy Web Guy

]]> By: Delecia Meza http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-38882 Delecia Meza Mon, 13 Aug 2007 20:48:07 +0000 http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-38882 Another Great Article Lynn!!<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38882','Delecia Meza'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38882','Delecia Meza','Another Great Article Lynn!!'); return false;">Quote</a></div> Another Great Article Lynn!!

]]> By: HP van Duuren http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-38880 HP van Duuren Mon, 13 Aug 2007 09:30:28 +0000 http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-38880 Yes, to First collect 'Feedback' does sound like a good strategy, especially if you can generate Testimonials to your Sales Letter aswell. That's exactly what I have my weblog for, as a 'Play Ground' and 'Feedback-Loop' to develope Thoughts and Ideas as a Source of Inspiration and to be able to collect Feedback even before you have created the product. There are a lot of Writers that use this technique to create their Novel, using the Feedback while they are writing it. All the Best, HPvD.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38880','HP van Duuren'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38880','HP van Duuren','Yes, to First collect \'Feedback\' does sound like a good strategy, especially if you can generate Testimonials to your Sales Letter aswell. That\'s exactly what I have my weblog for, as a \'Play Ground\' and \'Feedback-Loop\' to develope Thoughts and Ideas as a Source of Inspiration and to be able to collect Feedback even before you have created the product.\r\n\r\nThere are a lot of Writers that use this technique to create their Novel, using the Feedback while they are writing it. \r\n\r\nAll the Best, \r\nHPvD.'); return false;">Quote</a></div> Yes, to First collect ‘Feedback’ does sound like a good strategy, especially if you can generate Testimonials to your Sales Letter aswell. That’s exactly what I have my weblog for, as a ‘Play Ground’ and ‘Feedback-Loop’ to develope Thoughts and Ideas as a Source of Inspiration and to be able to collect Feedback even before you have created the product.

There are a lot of Writers that use this technique to create their Novel, using the Feedback while they are writing it.

All the Best,
HPvD.

]]> By: Dan Foley http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-38879 Dan Foley Mon, 13 Aug 2007 05:18:29 +0000 http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-38879 Lynn, Great article. I'm going to save it to refer back to. I'll be incorporating some of the ideas that you have given here. Thanks! Dan<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38879','Dan Foley'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38879','Dan Foley','Lynn,\r\n\r\nGreat article. I\'m going to save it to refer back to. I\'ll be incorporating some of the ideas that you have given here.\r\n\r\nThanks!\r\n\r\nDan'); return false;">Quote</a></div> Lynn,

Great article. I’m going to save it to refer back to. I’ll be incorporating some of the ideas that you have given here.

Thanks!

Dan

]]> By: WealthMountains News » 5-Step Backward Copywriting Shortcut http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-38878 WealthMountains News » 5-Step Backward Copywriting Shortcut Mon, 13 Aug 2007 03:05:08 +0000 http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-38878 [...] This Article is originally found on Michael Fortin blog. [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38878','WealthMountains News » 5-Step Backward Copywriting Shortcut'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38878','WealthMountains News » 5-Step Backward Copywriting Shortcut','[...] This Article is originally found on Michael Fortin blog. [...]'); return false;">Quote</a></div> [...] This Article is originally found on Michael Fortin blog. [...]

]]> By: Lynn Terry http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-38877 Lynn Terry Sun, 12 Aug 2007 03:50:59 +0000 http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-38877 Pre-selling is more about building excitement and anticipation. If you really love the product, its easy to talk about it. And I tend to talk as if I'm telling a close friend all about it, with more of a personal tone. If you would like to see an example, here is a post from my blog that I published just this week: http://www.clicknewz.com/956/ . Best, Lynn Terry<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38877','Lynn Terry'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38877','Lynn Terry','Pre-selling is more about building excitement and anticipation. If you really love the product, its easy to talk about it. And I tend to talk as if I\'m telling a close friend all about it, with more of a personal tone. \r\n\r\nIf you would like to see an example, here is a post from my blog that I published just this week: http:\/\/www.clicknewz.com\/956\/ .\r\n\r\nBest,\r\nLynn Terry'); return false;">Quote</a></div> Pre-selling is more about building excitement and anticipation. If you really love the product, its easy to talk about it. And I tend to talk as if I’m telling a close friend all about it, with more of a personal tone.

If you would like to see an example, here is a post from my blog that I published just this week: http://www.clicknewz.com/956/ .

Best,
Lynn Terry

]]> By: Siriol Jameson http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-38874 Siriol Jameson Sat, 11 Aug 2007 18:32:44 +0000 http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-38874 Thank you for sharing your approach to composing successful sales copy, Lynn. You make it sound logical and simple. I think pre-selling would be the hardest part, though. I like writing sales copy although it takes me a long time. I surely will try some of your methods to see if they speed up my writing and improve conversion, too. Siriol<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38874','Siriol Jameson'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38874','Siriol Jameson','Thank you for sharing your approach to composing successful sales copy, Lynn. You make it sound logical and simple. I think pre-selling would be the hardest part, though. I like writing sales copy although it takes me a long time. I surely will try some of your methods to see if they speed up my writing and improve conversion, too. \r\n\r\nSiriol'); return false;">Quote</a></div> Thank you for sharing your approach to composing successful sales copy, Lynn. You make it sound logical and simple. I think pre-selling would be the hardest part, though. I like writing sales copy although it takes me a long time. I surely will try some of your methods to see if they speed up my writing and improve conversion, too.

Siriol

]]> By: I’ve Been Warned… http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-38873 I’ve Been Warned… Sat, 11 Aug 2007 14:28:00 +0000 http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-38873 [...] Actually, I call that my “Fill In The Blank” strategy for copywriting, and you can read about my 5-step method on Michel Fortin’s copywriting blog this week: 5 Step Backward Copywriting. [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38873','I’ve Been Warned…'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38873','I’ve Been Warned…','[...] Actually, I call that my “Fill In The Blank” strategy for copywriting, and you can read about my 5-step method on Michel Fortin’s copywriting blog this week: 5 Step Backward Copywriting. [...]'); return false;">Quote</a></div> [...] Actually, I call that my “Fill In The Blank” strategy for copywriting, and you can read about my 5-step method on Michel Fortin’s copywriting blog this week: 5 Step Backward Copywriting. [...]

]]> By: Maher Dosoqi http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-38869 Maher Dosoqi Fri, 10 Aug 2007 19:04:39 +0000 http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-38869 Wonderful tips, Lynn! I tend to address frequent questions in the FAQs section.. didn't think about addressing them in my sales copy, will give it a shot. I think this techniques will raise my conversion at least 1% up :)<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38869','Maher Dosoqi'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38869','Maher Dosoqi','Wonderful tips, Lynn!\r\n\r\nI tend to address frequent questions in the FAQs section.. didn\'t think about addressing them in my sales copy, will give it a shot.\r\n\r\nI think this techniques will raise my conversion at least 1% up :)'); return false;">Quote</a></div> Wonderful tips, Lynn!

I tend to address frequent questions in the FAQs section.. didn’t think about addressing them in my sales copy, will give it a shot.

I think this techniques will raise my conversion at least 1% up

]]> By: Lynn Terry http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-38868 Lynn Terry Fri, 10 Aug 2007 18:46:53 +0000 http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-38868 I'm glad you enjoyed it, Maher! You have to imagine that if one person, or two or three, ask a question about your product - then there are bound to be many others who dont find that answer in your sales copy and just dont place an order. By using feedback & questions to write your copy (or add to it), you can address points you may not have thought to originally! Best, Lynn Terry<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38868','Lynn Terry'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38868','Lynn Terry','I\'m glad you enjoyed it, Maher! You have to imagine that if one person, or two or three, ask a question about your product - then there are bound to be many others who dont find that answer in your sales copy and just dont place an order. \r\n\r\nBy using feedback & questions to write your copy (or add to it), you can address points you may not have thought to originally!\r\n\r\nBest,\r\nLynn Terry'); return false;">Quote</a></div> I’m glad you enjoyed it, Maher! You have to imagine that if one person, or two or three, ask a question about your product - then there are bound to be many others who dont find that answer in your sales copy and just dont place an order.

By using feedback & questions to write your copy (or add to it), you can address points you may not have thought to originally!

Best,
Lynn Terry

]]> By: Maher Dosoqi http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-38867 Maher Dosoqi Fri, 10 Aug 2007 18:44:24 +0000 http://www.michelfortin.com/5-step-backward-copywriting-shortcut/#comment-38867 There are valuable information in this article which will help in promoting my online services and coming products, thanx!<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38867','Maher Dosoqi'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38867','Maher Dosoqi','There are valuable information in this article which will help in promoting my online services and coming products, thanx!'); return false;">Quote</a></div> There are valuable information in this article which will help in promoting my online services and coming products, thanx!

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