2nd Gary Halbert Call Part 4 of 4

Gary: Your wife has triplets. Now some­body comes up to you and explains, tells you your wife has triplets. Is there any way that that piece of infor­ma­tion could be trans­mit­ted to you in a way that wouldn’t be of inter­est to you? I mean, if they use bro­ken Eng­lish, bad gram­mar, if they use sign language.

How­ever it was, if it was, if your wife had unex­pect­edly had triplets I think you’d be inter­ested in the mes­sage. And, and, and that, that’s a point, uh, I think it’s really important ****.

By the way, some­one else asked a ques­tion uh, and I, I don’t see the let­ter here, but it’s is a really good ques­tion and, and I want to answer that because I think I have the answer to a question.

You know one of the things I preach and, and other good mar­ket­ing peo­ple preach is sell to a starv­ing crowd and the, the ques­tion was how do you find new starv­ing crowds? Uhm, and uhm, I’ll tell you the best way I know is to visit a big book­stand and look at the mag­a­zines and you’re going to find out that there are mag­a­zines that you wouldn’t even believe and really.

Now I want to tell you some­thing about mag­a­zines that peo­ple don’t know it. The, like if you’re get­ting mail­ing lists of mag­a­zines news­stands sold mag­a­zine mail­ing list are much more valu­able than sub­scrip­tion sold mail­ing list because you might sub­scribe to a mag­a­zine because you, you got a free. Are you there Mike?

Michel: Yeah, yeah.

Gary: You got a free walkie talkie with it. Uh, or you might sub­scribe to a mag­a­zine you’re still get­ting three years later that you’ve lost inter­est but if you’re buy­ing a mag­a­zine at the news­stand uh, you know that is because you are really inter­ested in it and as equally impor­tant you’re inter­ested right now. Now for exam­ple, there are sev­eral mag­a­zines on the sub­ject of watches. Some peo­ple are just freaks about watches.

Uh, a few years ago there was a mag­a­zine phe­nom­ena, it’s died out now, called “Cigar Affec­tianato” for all of a sud­den peo­ple came in heat about smok­ing cig­ars and couldn’t know enough about them.

The, the things that are, that are kind of sur­pris­ing for exam­ple, uhm, the uhm, I don’t want to insult any­body but uh, if you got to hotels now and you watch the tele­vi­sion pro­grams, the paid pro­gram­ming 70 per­cent of all paid pro­gram­ming is adult pro­gram­ming. Uh, I will tell you another thing that’s kind of inter­est­ing that I didn’t know.

You know hip hop music, the kind that that per­son hates? Do you know that, that the sales of hip hop music is more than all other forms of music com­bined? More than rock and roll, folk, clas­si­cal, every­thing. Hip hop music sells all of them put together. Here’s another kind of thing that’s kind of inter­est­ing. You know these, I don’t even know much about them, but you know these games you play with the joy­stick on your tele­vi­sion or you computer?

Michel: Hm mm.

Gary: Do you know that that indus­try is big­ger by far than the entire **** movie and, and music indus­try and, and the way you can find these things out is you know, any, any time there becomes a large enough group and peo­ple and I don’t think it has to be very large. Some­body puts out a mag­a­zine about it.

And that’s a very valu­able tip for mak­ing money because you can jump on those mag­a­zines, prob­a­bly adver­tise in them for chump change and if they’ve got a mail­ing list, you’ve got a lit­tle gold niche that you can go find. Now, before we close Mike there is some­thing else that I do want to say but I want to have all the ques­tions fin­ished first. So if you’ve got more let me know.

Michel: I, I, I do. Did you want to fin­ish first or did you want me to answer some of the questions — -

Gary: — — Well, well, no I have some­thing to say toward the, oh, there’s one thing I do want to say now that I, uhm, I’m work­ing on one or two newslet­ters that require a lot of research and those newslet­ters are about, I am sin­gle hand­edly going to reduce inter­na­tional, uh, intel­lec­tual theft on the Inter­net by a dou­ble digit per­cent­age and I am going to reduce Inter­net theft, theft of my intel­lec­tual prop­er­ties by a hun­dred per­cent and I know exactly how to do that and I think you’ll be happy to know that probably.

And I also am going to uh, do some­thing, I, I’m going to end what peo­ple think they have a free right to say any­thing they want about any­body on an Inter­net forum. After I write my newslet­ters every­body, to be quite frankly, is gonna be scared shit­less and right­fully so to do that.

And I want to tell you some­thing and this is not what I’m want­ing to say at the end but uh, you know, I’ve always been pretty vis­i­ble for a long time in the field of direct mar­ket­ing. But, lately, my, my vis­i­bil­ity has gone up astro­nom­i­cally. Uh, and, I couldn’t fig­ure it out because I haven’t been putting that many newslet­ters up or any­thing and uhm, I.

You know what it is? It’s because of the blogs.

And, and I type in Gary Hal­bert blogs or forums and like there’s a thou­sand groups of peo­ple out there who are devoted to talk­ing about me. And I’ve been going on those blogs and some of the, I’ve learned some amaz­ing stuff about myself. Uhm, it, you know, uhm, I learned that uhm, I, I think you know Frank Kern. I don’t know him. But some­one said I had writ­ten a long, teamed up with him and writ­ten a long scammy let­ter with Frank Kern. There’s a whole big dia­logue in it.

I don’t even know Frank Kern. I think I met him once at a sem­i­nar but I don’t even know him. Uhm, also, John Carl­ton sent me a link I should go to and this web site had a big head­line that said “If you’re won­der­ing why you haven’t heard from Gary Hal­bert lately it’s because he’s in prison”.

Michel: Oh yeah, I remem­ber that.

Gary: And, and then there’s another one. There’s a big dia­logue on this thing about uhm, uh. Do you know that I own the, the, the web site, radarpark​.com?

Michel: No.

Gary: Now, I have no idea what that site is about. I think it’s about some kind of device you put on your car where you back up into some­thing and if you’re about to hit it, it gives you an audio signal.

But you should have seen the dia­logue between this guy who really owned the site and another guy. He doesn’t know me, the guy that owns this site, and he’s try­ing to explain to this other guy that he doesn’t know me and this guy won’t give up. And he says I know this is a Gary Hal­bert let­ter. Well, I’ve never heard of radarpark​.com. And then there’s some­thing else Mike.

You know, uhm, a guy was writ­ing about how I had an idea at 9:00 in the morn­ing one time and I had turned it into $50, $250 mil­lion profit by noon. Now you know how I’m get­ting old Mike?

Michel: No.

Gary: It used to be that every time I got sent to prison or made a quar­ter of a mil­lion dol­lars in three hours I would remem­ber it. And now I don’t even remem­ber this stuff, you know? And what’s, what’s funny is almost every­thing writ­ten about me is pos­i­tive, some of it’s neg­a­tive but it’s all tor­tured. It’s all con­vo­luted. You know? And uhm, Joe Pol­ish one time said Gary, there’s, there’s a whole uh, forum about you in Bill Mey­ers’ web site. Don’t you want to go read it?

And he couldn’t believe I didn’t want to go read it. And I said now. And he said why? And I said because these peo­ple don’t know any­thing about me. It doesn’t mat­ter if they say any­thing good. You, you know, peo­ple say a lot of great things about me but you know what? I know this is hard to believe but I really didn’t make a quar­ter of a mil­lion dol­lars in three hours unless my mem­ory has failed more than I think it has failed, you know?

And the, the, the guy that, that said I was in prison? I called him up and I said this is Gary Hal­bert. I’m call­ing from Miami and uhm. He said oh hi Gary. Good to talk to you. And I said well, don’t you won­der how I’m talk­ing to you since I’m in prison? He says oh, yeah. I said why did you put this on your web­site **** prison. He said, well he had bought the fran­chise rights to, to some newslet­ter and this was a fea­ture arti­cle of the newslet­ter, okay?

So I, I had a lit­tle talk with him and I gave him a pic­ture of what the rest of his life, how, how it was gonna play out be, if I went back to his site in 60 min­utes and my name was even men­tioned on there, and he was just a young kid and, so I went back an hour later but it was down. But you know I can take almost any kind of sling or insult but I don’t want peo­ple say­ing I’m in prison or you know, I had sex with a farm ani­mal or some­thing like that. Or, or even that I made $250 mil­lion dol­lars in three hours and, and I didn’t and uh.

Uhm, oh yeah and another thing I want to say because I am research­ing, so much research is going into this because I think, don’t you think that’s a pretty impor­tant endeavor to end intel­lec­tual theft on the Net and stop, stop slan­der? You know as jus­tice learned in the hand said free­dom of speech does not give you the right to yell fire in a crowded the­ater and I’ll tell you another thing.

When you, I’ll tell you some­thing that most peo­ple don’t know. I can write a let­ter to you Mike and say any neg­a­tive thing about you that I want and there, there, there won’t be any con­se­quences to me because I haven’t injured you unless you show that let­ter to some­body else. How­ever, if I write that let­ter to you and car­bon copy three other peo­ple on that you’ve got me for slan­der and you can sue my ass off.

The same thing is a forum is not a pri­vate dia­logue. You can email me if you don’t car­bon any­thing, any­thing about some­body if you want to, to a friend but if you car­bon copy it or you say it on a forum, it bet­ter be true.

And I’m gonna tell you. There’s gonna come a point very shortly in time. Any­body that says any­thing neg­a­tive about me that’s not true I am going to sue them and ruin their life not because I, mainly because I want to teach you and every­body else how to do it. Well, in the mean­time, since I’m doing that I thought I don’t want to neglect my read­ers. And of every­thing I’ve ever cre­ated that, that peo­ple have thanked me for, it’s the boron let­ters. And the boron let­ters are a col­lec­tion of let­ters that I wrote to my son that have been turned into a book. And it’s a, it’s a 181 page book and I think it sells for $297.00.

Michel: I look at, I’m look­ing at my copy right now uh, Gary.

Gary: Oh, okay. And those, those, that book has become a, a cult favorite. There are guys who keep that book with them wher­ever they travel in the world. And any­way, I have uhm, I have a, a strange belief about some­thing and I’ll tell you some­thing. I wrote a health report for men that, that would improve their health a lot. I, because I’ve learned some­thing about that and my sec­re­tary Teresa, my trusty assis­tant for almost 20 years was cry­ing when she typed that and I said why are you cry­ing? She said because there isn’t any­thing like that for women.

So I sold it for $197.00 and I sold a bunch of them and then I thought, you know, if this is help­ing so many peo­ple I said any­body who wants to can repro­duce this as long as they don’t sell it and use it as a pre­mium or dis­sem­i­nate if the infor­ma­tion of that want is that valu­able any­thing I cre­ate, I, I have a ten­dency of giv­ing it away.

So you can, if you search for the Gary Hal­bert Health Report uhm, you will find it on the net and I actu­ally wrote down the address where it is and I don’t have it right now. Kaleb if you can hear me and you can see, and you have that address, you can bring it over, but let me tell you what I’m get­ting at.

The boron let­ters? I for­get how many let­ters there are but I’m gonna con­sider each let­ter a chap­ter and start­ing next Tues­day if you go to my site I am going to put up a new chap­ter every week, free. You can just go to my site, read the boron let­ters, Chap­ter 1, the born let­ters, Chap­ter 3.

Next week the boron let­ters, Chap­ter 3. And I hope you enjoy them and I hope you down­load them and so do you have, okay Caleb doesn’t have the address, but if you search around for the Gary Hal­bert Health Report some­body will find it and maybe they can dis­sem­i­nate that address to the rest of your group. And should I say my final thing before I take any­more questions?

Michel: Well I’m going to answer just two very quick ques­tions if I may Gary.

Gary: Okay.

Michel: Two peo­ple have asked, asked, one per­son asked how do you find a starv­ing crowd on the Inter­net and here’s some of the tools I used. First of all your very, very best tool is the Google search engine. But more specif­i­cally a tool that Google actu­ally offers. A lot of peo­ple know about this but some peo­ple don’t.

It’s called the Google sand­box. If you actu­ally go to Google, I don’t actu­ally have the exact address but if you go to Google and you type in Google sand­box it will give you the page at which this is located and what you do is you can actu­ally type in key­words and it will give you a list of not only how many times a par­tic­u­lar key­word has been searched but it’ll give you vari­a­tions of that keyword.

And that will give you also a good idea of, of dif­fer­ent types of niche mar­kets for that par­tic­u­lar cat­e­gory or prod­uct. And some­times the most prof­itable prod­ucts are usu­ally the niche mar­ket ones. And I’m a big fan of niche marketing.

In fact this is the sec­ond tool that I would sug­gest highly is called Niche Finder and the web site that you can actu­ally, I think there’s a free demo but you have to buy the prod­uct, it’s a soft­ware pro­gram, it’s Nichemar​ke​tre​search​.com, N-​​I-​​C-​​H-​​E mar​ke​tre​search​.com.

Gary: Get that Caleb and look up Boker.

Michel: Niche Finder, here’s what it does, it will scour all the major search engines for key­words. It will give you vari­a­tions of those key­words. It will give you in a col­umn for­mat the num­ber of times a spe­cific key­word was searched for and it will give you a num­ber of how many web sites actu­ally cater to that keyword.

So the bot­tom line is you will not only find a sup­ply but also demand. You want to find a niche that has some kind of sup­ply because when there’s a key­word that’s been searched for a lot but there’s no demand, there’s no sup­ply for it maybe that’s telling you some­thing. Maybe it’s because nobody’s buy­ing that par­tic­u­lar niche.

But if you have a keywordthat’s been searched for, and you can have key­words like 10, 20, 30,000 times searched in the last let’s say day or week and there’s you know maybe 1,000, 2,000 web sites, it will actu­ally give you a really good idea of sup­ply and demand for a spe­cific key­word and the vari­a­tions, a whole bunch of vari­a­tions of the key­word. This is a tool I use a lot. It’s called Niche Finder.

The sec­ond ques­tion, and this is the last one, is some peo­ple are ask­ing how do you do tele­sem­i­nars like you do Michel with Gary. Well, there are two ways that you can go by this.

The first one is that if you actu­ally do a tele­sem­i­narlike the one I’m doing right now with Gary there is a won­der­ful lady, her name is Shan­non Seek, she’s the one who actu­ally takes care of my tele­sem­i­nars. And her web site is rentabridge​.com and you can actu­ally rent a cer­tain amount of lines from very small con­fer­ences to very larges ones like this from you know five peo­ple to some­times 1,000 and you, you, you pay for the sem­i­nar of course but you do adver­tise it and they have a spe­cial code like you have pressed your­selves when­ever you entered this par­tic­u­lar con­fer­ence room. And then you have peo­ple you know who are call­ing in from a host code num­ber like what Gary and I have done.

And then we give the sem­i­nary. You also have maybe dis­cus­sions. If you have very small sem­i­nars, I couldn’t do it tonight because we’re packed with all our lines busy and I’m actu­ally get­ting emails right now with peo­ple actu­ally beg­ging to get on the call and they can’t get in because all the lines are taken, but you have the abil­ity some­times to do very smaller tele­sem­i­nars and the abil­ity to open up the lines and then ask ques­tions and all that stuff.

The sec­ond way to do this if you’re doing it and one per­son actu­ally asks more spe­cific ques­tion as how do you post it online like you did at your web site Michel. Well, there’s a ser­vice I highly, highly rec­om­mend. One of my best friends in this busi­ness, his name is Armon Morin. And Armand has a ser­vice called Audio​gen​er​a​tor​.com, audio​gen​er​a​tor​.com.

It’s a monthly fee but here’s what it does. You can actu­ally record online with a micro­phone or call a phone num­ber, a 1–800 num­ber, and you can actu­ally record either a small even tes­ti­mo­ni­als because a lot of peo­ple use tes­ti­mo­ni­als under cell num­bers, that’s how it’s done. Or a con­fer­ence like the one that we’re doing and it will encode it and put it under server, give you a very small nip it code that you just put on your web site and there you go.

What I do for exam­ple very often is when I do very quick phone calls with peo­ple then they’re not large because you know some of these calls are really, really large. But if we do a very small phone call I have it three– wayed with Audio Gen­er­a­tor or I record the call with the ser­vice like for exam­ple a per­son who is actu­ally record­ing the call tonight, his name is Michael McCoy and his web site is actu­ally you can reach him at his email, Michael@​internetaudioguy.​com.

He will actu­ally record like he’s doing right now for me. And what I do is I upload this file to Audio​gen​er​a​tor​.com and it will give me a nip it a code that auto­mat­i­cally gives me the abil­ity to put it on a web site very, very eas­ily. And any­way, that’s, that’s all I wanted to say Gary is just because those are ques­tions that I’m get­ting a lot.

Gary: Okay, well, let me fin­ish up what I want to say. You know I want to go back to the ques­tion of writ­ing for dif­fer­ent mar­kets and I’m telling you there’s no dif­fer­ence. And a lot of peo­ple talk about ask well how do you write for a women’s mar­ket, is it different.

The writ­ing is no dif­fer­ent but you really, women are really very dif­fer­ent crea­tures from men and you, you need as best you can to under­stand the female mar­ket if you’re work­ing the female mar­ket. But I want to make a cou­ple of obser­va­tions about the dif­fer­ences between males and females at least as they per­tain to marketing.

I think women have had ter­ri­ble obsta­cles to over­come liv­ing in Amer­ica com­pared to men and it was not long ago where if a woman worked in an office you know she would be treated sort of like a toy. You know the good old boy would be at meet­ing and a guy would say hey hun would you get us all some cof­fee and sugar and then give her a lit­tle pat on the behind and send her on her way and that’s, that’s, that was very demean­ing. And that doesn’t hap­pen much anymore.

It could cost you $1 mil­lion to do that now. And I think that’s, that is just because I don’t think any, I don’t like to see that kind of injus­tice or indig­nity per­pet­u­ated on any group of peo­ple. And, but I’m going to tell you one basic dif­fer­ence between men and women and I’m not try­ing to be sala­cious here at all but I’m try­ing to make a point. And it’s been sci­en­tif­i­cally val­i­dated that men think about sex sev­eral times a minute and women think about sex far less than that. I think most of the women I know think about it about twice a year but any­way that’s just my story.

But any­how, and I’m going to tell you some­thing that I think almost every­thing a man says to a woman, you know he says you’re into knit­ting, I like knit­ting too, can be trans­lated as I’d like to have sex with you. Or if, if a man says gee that’s a pretty dress it can be trans­lated into I’d like to have sex with you.

And that is, and I was talk­ing to John Carl­ton and I said you know how bad it must be to be a woman and know that that’s true. And I said I’m going to tell you in a way that you can under­stand how painful that’s got to be. Imag­ine, and you imag­ine this Mike that after you meet new peo­ple in your life and they’re befriend­ing you and you get inter­ested in them and, and in every case you find out what their bot­tom line is is they want you to write a free sales let­ter for them. You know I mean that would begin to jade you would it not?

Michel: Oh yeah.

Gary: And that I think is hap­pens to women is that men fake inter­est in other things and it’s basi­cally a lie and we’re wired that way. Well I want to, I want to make a com­ment about that because it can go a cou­ple of ways. You know if you are in the pub­lic fig­ure, in the pub­lic eye at all, if you, if you’re on stage or if you are a strong per­son­al­ity on tele­con­fer­ences like this, there is, there’s a cer­tain type of women that are attracted to what they per­ceive as a man with a strong per­son­al­ity or the guy that’s on top of the crowd or everything.

And I’ve, I’ve had that expe­ri­ence at sem­i­nars that after I came off the stage that women would be very inter­ested in me and some­times in a very sala­cious way and you, what you’ve always got to remem­ber if any of you guys are doing sem­i­nars or tele­sem­i­nars is that is not indica­tive that you have a lot of sex appeal because what they’re not inter­ested in you, they’re inter­ested in some­thing that they believe you rep­re­sent which is power and intel­li­gence and humor.

And here’s the rub with that, what they are see­ing you is they’re see­ing you at your best doing what you do best and if you end up with a rela­tion­ship with one of those women they’re going to find out that you’re not so good once you’re home and they’re liv­ing with you for a few days.

You know they’re going to find out that maybe you shine when you’re stand­ing up in front of an audi­ence you know sell­ing hard­ware wid­gets but that when you’re off that stage you know, there’s a lot of guys that became famous as movie stars and all the women swoon over them and they won­der well why are they swoon­ing over me now and when I could walk down Ocean Avenue and nobody would even notice me yesterday.

And it’s because, it’s not because of you it is because of phe­nom­ena, a sort of cache that, that excites some women you know that’s asso­ci­ated with a lit­tle bit of fame. And I want to say some­thing about that from the heart because I’m kind of a good-​​sized fish in a micro­scopic pool and some of that stuff hap­pens to me and it never goes any­where. I always shine it on because I know for what it is. I mean I know I am not really an attrac­tive guy to women.

Believe me, women don’t come up to me on the street and say hi I’d like to get to know you or something.

But you have one woman on your side and I, I don’t know her full name and appar­ently she was attracted to how she thought I was. But when I started get­ting the emails and they were kind of sala­cious I do mind that. And I think every women on this lis­ten­ing to this thing will agree that you know it’s, it’s not so bad, a man isn’t just a slime ball when he asks you to go out but when you say no, no means no.

And I don’t know what it is with this woman, I don’t know who she is, one of her emails she explained to met hat she was try­ing to deliv­ery a sub­lim­i­nal mes­sage that she was a very sex­u­ally inter­ested woman and here’s my point, you know say­ing things, neg­a­tive things or stuff about me in a forum is one thing but send­ing me emails because you want to have some kind of rela­tion­ship with me or an affair with me and you know maybe the first time it’s okay but no means no.

For the record I am very much in love and very, very faith­ful and monog­a­mous to my, to my girl­friend. I think she’s won­der­ful. And I really think that peo­ple do not have the right to send sex­u­ally ori­ented mate­r­ial even if they’re offer­ing what they think some­thing you would be inter­ested to other peo­ple and I would like it to stop.

And I’m not going to iden­tify this woman but I do, I think she’ll know who I’m talk­ing about. And I just want to say this, I don’t want any­more emails from you, I’m not inter­ested in any women except the one I have, I am totally faith­ful and no means no. Don’t send me any­more emails or I will put some pain in your brain. I’m sorry but that’s it.

I don’t want any­more of that you know and I, I think that you know I’ve wel­comed ban­ter back and forth between me and other men and me and other women and all of this stuff but there is a line and I don’t think that line should be crossed.

And that ties in with what I’m work­ing on on, I guess send­ing some­one an email like that couldn’t be con­strued the same thing as intel­lec­tual theft or slan­der because they’re send­ing it only to you but you know I, I think respect for every­body and dig­nity should be some­thing that’s impor­tant. And you know some peo­ple just demean them­selves by their activ­i­ties and I hate to see that.

You know these calls and these forums, I’m not mak­ing any money from doing this, Mike isn’t mak­ing any money from doing this and, and you know, and, and some of the other com­ments you know I just shine them on but they’re com­ments from peo­ple like from guys that you know I got one email about a guy bitch­ing about the way Mike asked me ques­tions you know.

Oh they’re get­ting mil­lions of dol­lars worth of infor­ma­tion and me and Mike stum­ble for half a sec­ond and this loser doesn’t like the way Mike asked me ques­tions or I stum­ble for a minute and lose my way and for­get to fin­ish a sen­tence and they call me on that. And you know you need to develop a mind­set where you take, you just need to look at the beginning.

You know Ernest Hem­ming­way said some­thing about women that I think should apply to almost every­thing in life. He said the best thing I’ve learned about women, the only thing I’ve learned is to remem­ber them on the best day that you knew them and for­get the rest.

And you know if there’s an author that you like you should remem­ber those good books he read and not dwell on the fact that it turned out he was a drug addict you know. It just because that’s not a fac­tor in your life. And I don’t know if I’m mak­ing myself clear or not but you know.huh?

Michel: Yeah you’re mak­ing your­self per­fectly clear.

Gary: Yeah I just, I mean I don’t wel­come, I’m not inter­ested in sex with any­body besides you know the rela­tion­ship, out­side my rela­tion­ship. I don’t wel­come those kind of com­ments. I don’t think they’re funny. I don’t think that the emails are excit­ing or anything.

I think it’s in really bad taste and I just want to say no means no. And I, I am, I don’t think any­body else on the call’s going to know who I’m talk­ing about and I don’t want them to but I think the per­son who’s doing this will know what I’m talk­ing about and I want it to stop. That’s my peace.

Michel: Gary I want to thank you so much. You know besides this we’re end­ing on a bit of a somber tone and I, and I appre­ci­ate where you’re com­ing from because that is kind of hard to deal with but I can tell you that in the last two hours you’ve given so much great infor­ma­tion to me any­ways and I do hope that you have taken a lot of notes down because Gary has opened up a mass reser­voir of mil­lion dol­lar ideas and strate­gies to me any­ways. And I really hope that’s the same for you.

Gary: Hey you want to hear some­thing that’s kind of funny?

Michel: Sure.

Gary: Lis­ten, lis­ten to this. Mark Joyner decided to retire from the Inter­net busi­ness I guess. And he went and lived for a year in New Zealand. And he came back to the States to do a con­sult­ing job for I think a guy named Mike Chin or Tommy Chin or some­thing like that.

Michel: Mike Chin yeah.

Gary: Mike Chin. And they, he was stay­ing at the Man­darin Hotel which is the best hotel, the best five-​​star hotel in Miami and you know I mean I can see it look­ing out my win­dow just about. And so we met, we met over at a place called Bay­side, the Latin caf‚, and we go to talk­ing. I, I had no idea who Mark Joyner was.

I just heard his name you know. Well it turns out that he is the first real Inter­net guru or at least one of them and he wrote the first e-​​book or at least one of them. It was about search engine opti­miza­tion. I guess it was down­loaded over a mil­lion times. And he and I got to talk­ing and he was so inter­ested in what I had to say and I was so inter­ested in what he had to say.

You know it was like a high tech guy talk­ing to a guy that’s as old as a fos­sil you know. And he had, he had a satel­lite linked Inter­net con­nected PDA and he’s punch­ing as fast as he can as I’m talk­ing into his styl­izes and I’m tak­ing notes with a ball­point pen on nap­kins and on the back of the notes and all the rest of this stuff. And I don’t know if we’ll ever do it but we thought I’ll bet you if we had a sem­i­nar­with me and him together I don’t think there’s any ques­tion on online or offline mar­ket­ing we couldn’t answer.

You know we’d have guys like you there, guys like Carl­ton there and I, I don’t know if we’ll ever do that. But I think if we do it’ll be, it’ll be funny. But I want to tell you some­thing else funny. I’m work­ing with a guy now and he is actu­ally a rocket sci­en­tist, an honest-​​to-​​god rocket scientist.

He’s an engi­neer who worked for NASA for 20 years up at Cape Car­avel. And his wife lives in Miami Beach and is a pro­ducer for very expen­sive com­mer­cials like Coca-​​Cola and stuff. So after 20 years he came, he decided to come down here and get into direct mar­ket­ing. And he floun­dered around until he met me and now we’ve kind of teamed up.

Well, then there’s another lady down here that I’ve writ­ten a pro­mo­tion for if you ever want to see one of my pro­mo­tions go to zap​wrin​kles​.com. That’s appear­ing in news­pa­per ads all over the place. It’s for a great cos­metic cream called Decep­tion. And well any­way, but I wrote it for Julie Brum­lik and she lives for com­put­ers and she’s wired in you know. And so we end up going to a place called Pink on Collins Avenue down, and it’s a real pop­u­lar eat­ing spot. This is a cou­ple weeks ago.

You know and there’s Julie on her wire­less com­puter because you know this is a wi-​​fi hot spot. And there’s Mark with his new PDA you know that’s Inter­net con­nected you know and can bounce sig­nals back from Mars and tell you what the humid­ity is in Paris and he’s jab­bing away on this and my other friend is on a cell phone.

And I said damn you peo­ple I’m sit­ting here with four peo­ple and I’m alone you know. You know they’re all sit­ting there in these, these wire­less places and all this stuff and you know I, I, I, the way the world is going it’s, you know what the biggest thing is you can buy with your credit card now, other credit cards.

You know in South Beach you can buy a park­ing meter credit card. You can go to pub­lic gro­cery depart­ment and use your credit card to buy a park­ing meter credit card and they got a slot for it. You know you can buy a credit card instead of giv­ing money at a place for sun­bath. I used to go to Kinko’s and hand them a bunch of papers and say make me ten copies of each of these and some pretty girl would go make it and come back and smile at me, ask me for money, I’d give it to her and go out. You go, you go to Kinko’s in Miami now, oh for your con­ve­nience you do it your­self now and so you have to go to a machine and put in your credit card that gives you a Kinko’s credit card.

Now that’s a learn­ing curve for me. Guys like you it would be noth­ing. That’s a learn­ing curve. Then to go over and make a copy you got to use the credit card in the Kinko copy machine. You got to learn how to do that and then you have to learn how to work the Kinko copier you know.

And the, and in my own build­ing, I live in kind of a sky­scraper build­ing, now I live in a fairly big apart­ment but the smaller apart­ments don’t have wash­ers and dry­ers, you can’t put money in the washer and dry­ers. You have to go down to the mail­room, put your credit card into a machine that lets you use your credit card that lets you work with your washer and dryer. You know and I just, I just want to bitch about this. The world is pass­ing me by. Well no anyway.

Michel: You made a great point because when­ever we were talk­ing tonight about peo­ple who were, the very small amount of peo­ple who really didn’t get it and they were bitch­ing and com­plain­ing about stuff, even though you might be, I con­sider you Gary the techno-​​phobic kind of guy and, and I guess Mike Joyner as a techno-​​file.

The fact that you were both eager to learn from each other proves what the stu­dents should be doing. Whether you know, rather than whin­ing and com­plain­ing they should be learn­ing. They should be tak­ing every you know find­ing the one good thing, the one good idea, whether they have to pay for it, whether it’s you know even a free call.

Gary: Yeah but I’ll tell you some­thing else by God there should be a law passed that noth­ing else is allowed to be invented you know. With, there was a come­dian, a female come­dian years ago said I’m not going to buy any­more music until they promise not to invent any­thing else you know.

And now they invent, and every­thing has, and I was in Cir­cuit City today and I’m look­ing at all this stuff and it’s all great but it all has, you know I bought a lit­tle, a lit­tle tape recorder the size of, of a piece of a pack of gum. It’s just great. And I opened the man­ual and I just went into homage. You know do you know the first thing the man­ual says, how to set the clock and cal­en­dar. I don’t want this thing to be a clock and cal­en­dar. I just want to tape record stuff on it you know. I don’t want my blender to be a CD player you know. Any­way, that’s, that’s just my own per­sonal stuff but.

Michel: On that note we passed the top of the hour so I have to close it out now. I want to say Gary thank you gosh again you’ve over-​​delivered and I want to thank every­body who are on this call too and, and please if you have some com­ments or any ques­tions maybe I want, I don’t want to have a full drawn out ques­tion again like I said at the begin­ning of this call.

But you can send them to me or send them at support@​michelfortin.​com. I will for­ward Gary all the good stuff and just keep the bad stuff for myself. By the way, I did get one ques­tion and the guy said you know he’d been a loser all his life, he’s not mak­ing any­thing and he’d been to other gurus and he found out I was the source and his just ques­tion is he wanted to know the fastest and eas­i­est way that he could become a mul­ti­mil­lion­aire or even a bil­lion­aire you know.

And I decided I’d defer that ques­tion to you.

Gary: Well find the most rich­est bank around, buy your­self a 44 magnum.

Michel: At any rate, folks thank you so much Gary, thank you and we’ll see you next time.

Gary: Okay. Good­bye folks, I hope you found it enter­tain­ing and sub­stan­tial. Bye bye.

Michel: Bye.

About the Author

Last 5 Posts By Michel Fortin

• How to Capture and Captivate Attention
• The Real Problem With The Flaw of Attraction
• Two Shining Stars in an Age of Darkness
• Changes, Relaunches, and Extreme Makeovers
• Superior Value Equals Superior Sales

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